Cimigo AdTraction Report 2011

This report features an analysis of the Cimigo AdTraction database and gives interesting insights into consumer perception of different TV advertisements in Vietnam. AdTraction is an approach to test TV commercials and has been used to test more than 200 TV commercials so far. The Cimigo AdTraction Report 2011 has 2 parts: 1. It comments on the top 10 out of 216 tested TV commercials 2. It features an analstis of TVC performance in 13 different categories (alcoholic beverages, automobile, cleansers, electric products, finance, foodstuffs, hair care, Infant milk, motorcycles, non-alcoholic beverages, oral care, telecom and toiletries). This report is available for free