Industry Consumer
Report Published Jul 2012
Reference Code 421
Price Free

The LIN Center for Community Development serves grassroots not-for-profit organizations (NPO) and individual and corporate philanthropists. Through bringing together NPOs & donors, resources such as expertise, knowledge, and funds can be pooled to help local people to meet local needs. Given LIN’s aim to advance a more efficient and responsive philanthropic environment, Cimigo offered to conduct a study amongst the general population of Vietnam to understand their sentiments toward philanthropic activity. We found that whilst there is a very high incidence of people giving to charitable causes in Vietnam, the frequency and size of donations is relatively low. A critical barrier to giving appears to be “trust”. Nearly 6-in-10 people have refused to give to a charity at some point because of concerns about the credibility of the charity. LIN & partners appear to have a clear role in supporting grassroots NPOs through helping to boost areas such as trust and efficiencies in reaching potential donors. This report contains the state of play of philanthropic attitudes and sentiments in Vietnam today. We hope you enjoy this report and continue to support LIN’s mission. Please contact Mr. Vuong Manh Giang, our Client Service Director, at

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