This Vietnam consumer market research report presents perspectives on the forces shaping the Vietnam consumer market. More and more consumers have entered the disposable income economy. Conspicuous consumption – of apartments, motor cycles, high-end mobiles, air-con as well as well as day-to-day consumables – has resulted in considerable anxiety in how to keep up with the neighbours. Cimigo market reaserch shows that the Vietnamese consumer is plagued with affluenza and many are failing to self actualize.
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