- Home > Online Advertising Revenue Report 2009 in Vietnam (English)
‘Vietnam Online Advertising Revenue Report 2009’ is an industry report that contains valuable information about the size and composition of the online ad market in Vietnam. Data in this report is based on a large survey among online advertising selling companies in Vietnam. Cimigo conducted this survey among websites, advertising networks, media agencies and other companies involved with online advertising and gathered detailed information about their revenue figures. Since all revenue data is directly compiled from the companies that sell online advertising, this methodology is considered to be the most accurate measurement of online advertising revenues, and it is widely used in other countries. However, it is the first time that this kind of study has been conducted in Vietnam. Online Advertising Revenue Report 2009 in Vietnam shows the size of the online advertising market in Vietnam for 2008 and 2009 and gives revenues breakdowns by industry, advertising format, pricing model and sales channel. Furthermore, the report, conducted by Cimigo market research company provides a forecast of revenue growth in 2010. Table of contents: Preface p.3 Background p.5 Executive Summary p.7 Revenues p.9 Revenue Breakdowns p.11 by Industry p.11 by Advertising Format p.12 by Pricing Model p.13 Future Projections p.14 Appendix 16 Definitions 16 Methodology 17 Cimigo Profile 19.

Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.

Sam Houston - Chief Executive Officer

Minh Thu - Consumer Market Insights Manager

Travis Mitchell - Executive Director

Malcolm Farmer - Managing Director

Hy Vu - Head of Research Department

Steve Kretschmer - Executive Director

Joe Nelson - New Zealand Consulate General

York Spencer - Global Marketing Director

Laura Baines - Programmes Snr Manager

Mai Trang - Brand Manager of Romano

Hanh Dang - Product Marketing Manager

Luan Nguyen - Market Research Team Leader

Max Lee - Project Manager

Chris Elkin - Founder

Ronald Reagan - Deputy Group Head After Sales & CS Operation

Ha Dinh - Project Lead

Matt Thwaites - Commercial Director

Joyce - Pricing Manager

Dr. Jean-Marcel Guillon - Chief Executive Officer

Anya Nipper - Project Coordination Director

Janine Katzberg - Projects Director

Rick Reid - Creative Director

Private English Language Schools - Chief Executive Officer

Chad Ovel - Partner

Thanyachat Auttanukune - Board of Management

Thuy Le - Consumer Insight Manager

Kelly Vo - Founder & Host

Hamish Glendinning - Business Lead

Aashish Kapoor - Head of Marketing

Richard Willis - Director

Thu Phung - CTI Manager

Tania Desela - Senior Product Manager

Dennis Kurnia - Head of Consumer Insights

Aimee Shear - Senior Research Executive

Louise Knox - Consumer Technical Insights

Geert Heestermans - Marketing Director

Linda Yeoh - CMI Manager

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