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Learn from the best, the worst and the mediocre. Cimigo TV and video advertising research will teach you what works and what does not. Learn how to make your advertising more effective.
Cimigo’s TV and video advertising research investigates performance on over 450 advertisements to make identify the essential ingredients of effective communications.
You can find a video of this presentation here.
Cimigo AdTraction measures;
Emotional engagement
Advertising liking and appeal
Purchase intent
Surprise and novelty
Emotional and behavioural impact
Brand role in the ad
Convincingness of the key message
Advertising reach and brand recall
Perceived main message
Most memorable scene
                
					  					Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
					  					Lisa Nguyen - Vietnam Marketing Lead
					  					Kevin McQuillan - Chief Marketing Officer
					  					Sam Houston - Chief Executive Officer
					  					Minh Thu - Consumer Market Insights Manager
					  					Travis Mitchell - Executive Director
					  					Malcolm Farmer - Managing Director
					  					Hy Vu - Head of Research Department
					  					Steve Kretschmer - Executive Director
					  					Joe Nelson - New Zealand Consulate General
					  					York Spencer - Global Marketing Director
					  					Laura Baines - Programmes Snr Manager
					  					Mai Trang - Brand Manager of Romano
					  					Hanh Dang - Product Marketing Manager
					  					Luan Nguyen - Market Research Team Leader
					  					Max Lee - Project Manager
					  					Chris Elkin - Founder
					  					Ronald Reagan - Deputy Group Head After Sales & CS Operation
					  					Ha Dinh - Project Lead
					  					Matt Thwaites - Commercial Director
					  					Joyce - Pricing Manager
					  					Dr. Jean-Marcel Guillon - Chief Executive Officer
					  					Anya Nipper - Project Coordination Director
					  					Rick Reid - Creative Director
					  					Private English Language Schools - Chief Executive Officer
					  					Chad Ovel - Partner
					  					Thanyachat Auttanukune - Board of Management
					  					Thuy Le - Consumer Insight Manager
					  					Kelly Vo - Founder & Host
					  					Hamish Glendinning - Business Lead
					  					Aashish Kapoor - Head of Marketing
					  					Richard Willis - Director
					  					Thu Phung - CTI Manager
					  					Tania Desela - Senior Product Manager
					  					Dennis Kurnia - Head of Consumer Insights
					  					Aimee Shear - Senior Research Executive
					  					Louise Knox - Consumer Technical Insights
					  					Vo Thi Thuy Ha - Commercial Effectiveness
					  					Geert Heestermans - Marketing Director
					  					Linda Yeoh - CMI Manager
 					  Tim market research Cimigo di Indonesia dengan senang hati membantu Anda membuat keputusan yang lebih tepat.
 					  Cimigo menyediakan solusi riset pasar di Indonesia yang akan membantu Anda membuat pilihan yang lebih baik.
 					  Cimigo menyediakan tren pemasaran konsumen Indonesia dan riset pasar pada sektor pasar dan segmen pelanggan di Indonesia.
 					  Cimigo menyediakan laporan riset pasar pada sektor pasar dan segmen pelanggan di Indonesia.