- Home > Customer Service in Vietnam Today Report
In preparation for ERC’s “Uplifting Service” seminar led by the world renowned Ron Kaufman, Cimigo and ERC conducted an online survey Customer Service in Vietnam Today with the business community of Vietnam. 291 Company representatives responded. This is the state of play of Customer Service in Vietnam today… 80% of companies believe that Customer Service is a key part of their culture. However, the vast majority believe Customer Service needs to improve. Fewer than 1/3 of companies have clear Customer Service metrics and the majority fail to investigate Customer Satisfaction with their customers nor benchmark themselves against competitors. Customer Service training is not being extensively deployed, with only 1/3 of companies having this as a core part of their training programme. Few companies run a scheme to reward employees for Customer Service. According to this report conducted by Cimigo market research, Most companies believe Customer Service is improving in Vietnam, but 78% believe international companies are better in this area than Vietnamese companies. Given that 9/10 believe Customer Service is essential for international competitiveness, it appears that companies in Vietnam need to focus on this critical area for their future growth and success. We hope you enjoy this report and feel free to contact us to discuss how we can help you deliver the service you want to customers. Please contact Mr. Vuong Manh Giang, our Client Service Director, at giangvuong@cimigo.com
Mark Ratcliff - Managing Director
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
The team at Cimigo are my favourite researchers in South East Asia. They’ve proved adept at tackling the most private and complex personal issues at qualitative research level, not flinching when the client endlessly chopped and changed fieldwork timing, or ramped up the workload without warning. They have recruited the most extraordinarily niche consumers without pause or complaint. Their patience with clients and their flexibility and hard work that went above and beyond what was initially asked of them on two projects relating to sexual behaviour means there is now no other research company we would choose to work with in that part of Asia. The fact they also pulled off a third project for us so well, on men’s relationship with beer and beer advertising, shows they have breadth of expertise— we still quote from the report they produced.
Lisa Nguyen - Vietnam Marketing Lead
Kevin McQuillan - Chief Marketing Officer
Sam Houston - Chief Executive Officer
Minh Thu - Consumer Market Insights Manager
Travis Mitchell - Executive Director
Malcolm Farmer - Managing Director
Hy Vu - Head of Research Department
Steve Kretschmer - Executive Director
Joe Nelson - New Zealand Consulate General
York Spencer - Global Marketing Director
Laura Baines - Programmes Snr Manager
Mai Trang - Brand Manager of Romano
Hanh Dang - Product Marketing Manager
Luan Nguyen - Market Research Team Leader
Max Lee - Project Manager
Chris Elkin - Founder
Ronald Reagan - Deputy Group Head After Sales & CS Operation
Ha Dinh - Project Lead
Matt Thwaites - Commercial Director
Joyce - Pricing Manager
Dr. Jean-Marcel Guillon - Chief Executive Officer
Anya Nipper - Project Coordination Director
Rick Reid - Creative Director
Private English Language Schools - Chief Executive Officer
Chad Ovel - Partner
Thanyachat Auttanukune - Board of Management
Thuy Le - Consumer Insight Manager
Kelly Vo - Founder & Host
Hamish Glendinning - Business Lead
Aashish Kapoor - Head of Marketing
Richard Willis - Director
Thu Phung - CTI Manager
Tania Desela - Senior Product Manager
Dennis Kurnia - Head of Consumer Insights
Aimee Shear - Senior Research Executive
Louise Knox - Consumer Technical Insights
Vo Thi Thuy Ha - Commercial Effectiveness
Geert Heestermans - Marketing Director
Linda Yeoh - CMI Manager
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