Over the 19th FIFA World Cup, football has bought the world closer together to enjoy player skill, team strategy and supporter passion. During this time, Cimigo market search company has been talking to people in HCMC and Hanoi about what they have seen, heard, felt, bought and consumed. In 2010 Football World Cup Communication Landscape Report, Here’s what 1,000 people had to say… It doesn’t matter whether you are from Ho Chi Minh City or Hanoi, almost everyone loves the Football World Cup. Eight in ten men are fans and surprisingly five in ten women are fans. The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas.