Join the best Asia market research conference in Shanghai this May 17-19. There are some great speakers to provide inspiration to your approach to market research and map future opportunities Asia market research conference Join…

A 15 minute read. Cimigo, the leading market research company in Vietnam, chronicles changes in consumer marketing environment with 10 major trends.  The results were presented at the Viet Capital Investment Conference and can be…

Masan by TCC? No see cider article VBL by F&N? http://www.vietnambreakingnews.com/2016/05/the-thai-goods-era-has-arrived/ http://www.vietnambreakingnews.com/2016/05/the-thai-goods-era-has-arrived/#http://english.vietnamnet.vn/fms/business/134117/losing-in-china–thai-billionaires-head-for-vietnam.html http://english.vietnamnet.vn/fms/business/111611/thai-billionaire-plans-to-expand-business-after-buying-metro-cash-carry-vn.html SABECO edging closer to approval to sell a 53% stake in what we be a hotly contested acquistion, with Thaibev in the…

Indonesia food culture habits Food and culture cannot be separated since they are closely related to each other. We cannot talk about culture thoroughly without delving into the food and eating habits of the people…

Brand marketing by life stage Fabric softeners offer a great example of brand marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and…

Snacking on instant noodles is popular with brands like Indomie Goreng (fried) instant noodles. These are renowned for their portable convenience and on the go snacking. Indomie is the dominant instant noodle brand in Indonesia from Indofood. Indomie is constantly…

Market research company Cimigo reports on the Vietnam consumer market trends 2016. The report was presented at the Vietnam Market Research Trends 2016 organised by M2 – Marketing & Media Network. The report can be downloaded here. The transformation of Vietnam…

More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline launched a campaign Only You, where consumers could add their photo to…

McDonald’s is celebrating its 25th years in Indonesia. McDonald’s is asking consumers to reminisce happy times spent with them.  Emphasising the happiness and enjoyment at McDonald’s and not just telling consumers about the delights of their…

Register Now Join us for Vietnam Market Research Trends 2016 at April’s M2 – Marketing & Media Network. Six of Vietnam’s leading market research experts who will discuss trends in Consumer, Media, Mobile, Retail and The Future of…