Cimigo, the leading market research company in Vietnam, has identified the major trends in consumer marketing in 2018.  Vietnam continues to be growing economy, an important force to understand in the global marketplace.  Vietnam is…

The 2017 Hong Kong Rugby Sevens marked another year of Cimigo’s event research at Hong Kong Stadium, with 50 interviewers on site to measure spectator engagement at this unique, world-class event. Cimigo interviewed over 1,700…

Artificial intelligence in market research takes manual processes (often analytics) used in market research and automates them.  Artificial intelligence uses algorithms (formulas!) and exponential (growing really fast) processing power.  Artificial intelligence is an overused term…

Join the best Asia market research conference in Shanghai this May 17-19. There are some great speakers to provide inspiration to your approach to market research and map future opportunities Asia market research conference Join…

A 15 minute read. Cimigo, the leading market research company in Vietnam, chronicles changes in consumer marketing environment with 10 major trends.  The results were presented at the Viet Capital Investment Conference and can be…

Indonesia food culture habits Food and culture cannot be separated since they are closely related to each other. We cannot talk about culture thoroughly without delving into the food and eating habits of the people…

Brand marketing by life stage Fabric softeners offer a great example of brand marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and…

Snacking on instant noodles is popular with brands like Indomie Goreng (fried) instant noodles. These are renowned for their portable convenience and on the go snacking. Indomie is the dominant instant noodle brand in Indonesia from Indofood. Indomie is constantly…

Market research company Cimigo reports on the Vietnam consumer market trends 2016. The report was presented at the Vietnam Market Research Trends 2016 organised by M2 – Marketing & Media Network. The report can be downloaded here. The transformation of Vietnam…

More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline launched a campaign Only You, where consumers could add their photo to…