The Great Brand Malaise?
Advertising budgets have swung away from mass media, towards short term direct online communications, at the expense of long-term brand building. Not that long ago (well back in 2001) I could share a throw-away barb…
Indonesian consumers on Jakarta’s pollution
Cimigo market research releases a study of Indonesian consumers on Jakarta’s air pollution and ganjil genap expansion. Indonesian consumers in Greater Jakarta caste a spotlight on Jakarta’s air pollution. As one of the most densely…
Market research Vietnam seminar: Best of ESOMAR 2019
ESOMAR hosted the Best of ESOMAR Vietnam seminar in Saigon. Top market researchers in Asia presented leading edge market research papers. With the desire to help clients and researchers foresee the future of Vietnam market…
The Jakarta MRT is a point of pride for residents
Indonesia market research agency Cimigo reviews Jakarta’s new MRT Indonesia market research agency Cimigo spoke to residents of Greater Jakarta in May 2019 to determine what do the public think about the MRT so far?…
Constraints on consumer goods growth in Vietnam
Cimigo’s annual perspective on the Vietnam consumer trends to watch out for in 2019. The Cimigo on Vietnam Consumer Trends 2019 presentation unveils the constraints on consumer goods growth in Vietnam and what drives the…
Vietnam online shopping hits 60% penetration
20 minute read. Online shopping in Vietnam has boomed in the past 12 months, with 60% of consumers shopping online in HCMC and Hanoi. The profile of online shopping is growing at an exceptional rate…
Chopsticks and Asian cultures
Vietnamese differs greatly from their neighbours in South East Asia. Unlike Thais, Malays and Indonesians, the Vietnamese dine with the help of chopsticks. Yes chopsticks. Chopsticks help define Asian cultures in many ways. Vietnamese are…
Behavioural economics meets Vietnam marketing
Cimigo shares how behavioural economics impacts Vietnam marketing. Cimigo hosted a consumer choices seminar – Learn how consumers think fast and think slow – at the Dreamplex Amphitheater in HCMC. The seminar attracted 75 attendees…
Explore how Vietnamese consumers make buying decisions
Join us to explore how Vietnamese consumers make decisions and the marketing implications for your business. Friday, 15th November 2019 (08:30 AM – 12:00 PM) @ Dreamplex Ampitheater, 195 Điện Biên Phủ, Bnh Thanh District,…
Market research Vietnam seminar: Best of ESOMAR 2019
Come join us for a future view of Vietnam market research developments and discern the potential impact for your business. Wednesday 28th August (08:30 AM – 12:00 PM) 2019 @ Dreamplex Ampitheater, 195 Điện Biên…