From baby soft to romance
Brand marketing by life stage Fabric softeners offer a great example of brand marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and…
Packaging Asia
Personalised packaging
More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline launched a campaign Only You, where consumers could add their photo to…