The 2014 Hong Kong Rugby Sevens was another great success, with over 38,000 excited visitors during the 3 day event (28-30th March). Cimigo again conducted the spectator research and event evaluation, with 50 interviewers throughout the stadium, interviewing over 1,900 spectators. The poor weather didn’t appear to dampen any spirits, with satisfaction of the event remaining high. Music was a spectator highlight, with Queen playing on Saturday to a huge crowd who told us that “We Will Rock You” was their favourite track (via the Cimigo Scores survey). We’re looking forward to more great Cimigo sports research in 2015!
Cimigo Supports UKTI’s Great Week with the presence of Joe Wheller, Managing Director of Cimigo Vietnam recently spoke in Hanoi and Ho Chi Minh City to UK and local delegates attending half day seminars promoting greater cooperation between the creative industries in Vietnam and the UK. As part of “Great Week”, a week long series of events organised by the UK Trade and Industry department and the British Embassy, the seminars explored opportunties for the creative industries and offered advice to meet the challenges of entering the market in Vietnam for businesses with ambitions to do so.
The delegation from the UK was lead by Lord Puttnam, the British film producer responsible for Chariots of Fire, The Killing Fields and many others. Lord Puttnam is the Prime Minister’s special envoy for Vietnam, Laos and Cambodia.
Joe shared insights on creative approaches that are effective in Vietnam, and shared success stories from advertisers. His presentation can be found here.
Joe Wheller, Cimigo Vietnam’s Managing Director continued an ongoing partnership with the ERC Institute in Ho Chi Minh City by presenting to a group of MBA, Marketing and business students on the role of emotional response in building brands. Joe’s talk focused on potential pitfalls for creatives and brand owners in creating their advertising. The presentation was based on findings from the Asia Emotions Study – Asia’s largest emotional resonse study to date, which used advanced 3D facial imaging technology to gauge intstantaneous emotional response to TV commercials.
Joe was joined by Cimigo’s Group Director of Marketing, Matt Millard, who spoke about the power of emotion in building strong brands.