Richard introducing the Vietnamese consumer, market research industry and mystery shopping practices.
Cimigo surveyed 600 consumers of the age from 18 to 35 in urban area of Vietnam to understand what made them tick and which brand activities resonated during the FIFA World Cup 2014.
Read on to see which brands won, officials sponsors versus opportunists, which communications cut through and which promotions motivated sales.
Insights into Brand Communications around FIFA WORLD CUP 2014
CEO seminar series hosted by ERC Institute, Richard Burrage, Cimigo Managing Partner and Christopher Elkin, Managing Director of Red Brand Builders
The speakers will have a talk on Brand Creation with Impact. The talk will be discussed about the effective Marketing Research approaches to ignite, ideate and incubate your best branding ideas and how to create and communicate a distinctive brand personality to build long-term trust and emotional connection with your target customers at‘touch point’ that matter most to them.
Come and join us at 6.30pm, 10th Sept 2014, at ERC’s Avatar Theatre, 88 Huynh Van Banh, Phu Nhuan Dist.