Cinema for kids – Indonesia Asia

Cinemaxx Junior launches the first cinema for kids in Indonesia, Asia.

Innovation in cinemas as competition increases focuses on kids enjoyment.  A new experience for kids, overcoming parental frustrations with cranky kids and ensuring kids avoid being scared by the darkness and loud sounds. Cinemaxx Junior has created an experienced designed for kids in their their Karawaci, Tangerang cinema in Jakarta, Indonesia. Cinemaxx, affiliated with Lippo Group, now has 16 theaters  in 11 cities across Indonesia.

First cinema for kids – Indonesia Asia

Cinemaxx Junior is designed for kids aged 3-10 years old and serving children’s new or classic movies. In one day, Cinemaxx Junior plays the movie in 3 schedules. Outside the studio, Cinemaxx also provides kids play arena such as tube slides, giant trampoline, flying fox, etc.

Cinema for kids - Indonesia Asia

To get inside the theatre, the kids use slides and are welcomed by a colorful pool of soft balls. The side wall of the studio also decorated with glowing trees.  The kids are offered with 4 types of attractive seats: sofa bed for 2 people, cinema seat, lounger, and bean bag seat. The cinema does not turn off all the lights and the sound has a lower volume than adult theatres.

Cinema for kids - Indonesia Asia

Ticket prices are high at double a normal movie theatre experience,  however the willingness of Asian mums to spend on their children is likely to see the this movie entertainment proposition succeed and expand.

Competition in the cinema landscape is growing in Indonesia, Cimigo recently reported on CGV Blitz Culturelex and Cinemaxx Junior will likely propel further competition.

More hot consumer market research trends Indonesia Asia

Cimigo, a market research agency Indonesia, Asia presents the latest consumer trends.

Coming to a screen very near you. NetFlix Vietnam

Within a week of the announcement of Netflix Vietnam at the Consumer Electronics Show 2016, on January 6th that Netflix would expand to 130 countries, it was available in Vietnam as a subscription of 180,000d per month. Within days the legality has been questioned by local licensing authorities.   Netflix will have a limited audience. Local content is actually critical to mainstream success.

Audiences will be initially limited with a lack of local content, very limited global content (given lack of global licenses), the lack of Vietnamese sub titles and the need for a fast internet connection.   It is a small step forward for the Vietnam media scene and incremental revenue for Netflix with no local investment. Netflix investment priorties within south east Asia are currently limited to distrbution alliances and not local content.

As Cimigo, market research companies Vietnam Asia, market research reports Online, mobile, social media in Vietnam, Asia 2015 noted there is a massive convergence of video and mobile in Vietnam, which when married with local media content and efficient streaming will see the winner in this race reap huge rewards. Watch out for Clip which has an abundance of local video on demand content and is closest you can come to a local YouTube in Vietnam. Others include established telecommunications firms FPTplay (FPT),  NetTV (Viettel)  MyTV  (VNPT). and new entrant Fim+ which again may be limited by a focus on Hollywood content.

More hot consumer market research trends Vietnam Asia

CGV Blitz Cultureplex – beyond cinema to culture Indonesia Asia

With an annual agenda CGV Blitz is promoting Cultureplex, where they will play movies from around world in a format similar to film festivals.  Increasing traffic and the excitement of the cinema theatre is key to this strategy. Cultureplex is moving beyond only the blockbuster release to encourage film appreciation which adds a broader cultural diversity awareness, which hopefully equally good for business as it is the community.

More hot consumer market research trends Indonesia Asia

Cimigo, a market research agency Indonesia, Asia presents the latest consumer trends in Indonesia Asia.