Food Asia

Cimigo’s annual perspective on the Vietnam consumer trends to watch out for in 2019. The Cimigo on Vietnam Consumer Trends 2019 presentation unveils the constraints on consumer goods growth in Vietnam and what drives the…

Indonesia food culture habits Food and culture cannot be separated since they are closely related to each other. We cannot talk about culture thoroughly without delving into the food and eating habits of the people…

Snacking on instant noodles is popular with brands like Indomie Goreng (fried) instant noodles. These are renowned for their portable convenience and on the go snacking. Indomie is the dominant instant noodle brand in Indonesia from Indofood. Indomie is constantly…

Market research company Cimigo reports on the Vietnam consumer market trends 2016. The report was presented at the Vietnam Market Research Trends 2016 organised by M2 – Marketing & Media Network. The report can be downloaded here. The transformation of Vietnam…

McDonald’s is celebrating its 25th years in Indonesia. McDonald’s is asking consumers to reminisce happy times spent with them.  Emphasising the happiness and enjoyment at McDonald’s and not just telling consumers about the delights of their…

Online grocery retail enters a new level of convenience in Indonesia Asia.  With a plethora of online grocery shopping sites such as Happy Fresh a new level of convenience is available with pre-prepared meals either ready…

Healthy packaged snacks emerge in Vietnam where Fitbar taps into healthy lifestyles in Vietnam.  Fitbar form Kalbe Indonesia launched in October 2015.  The proposition combines great taste with health for guilt free snacking. The 25g rice cereal bar retails for 8,000d…

Superfood Moringa tea available in Vietnam.  Moringa has long been recognised  as superfood, packed with an abundance of nutrients. Moringa has traditionally consumed as a powerful nutrition source and  has received numerous claims of health benefits in traditional…

Instant noodles are a staple in the Indonesia’s collective diet. Bakmi Mewah (Luxurious Noodles) joins the market with a unique luxury proposition that redefines the category. More than instant noodles as we know them, Bakmi…

My Noodlez from Indofoods has a compelling consumer innovation with a proposition as the first healthy instant noodle for kids, with noodles made from carrot and seaweed.  Tackling children as a target group appeals to mum and…

Navigating the traffic jams for grocery shopping can be a big deterrent for us all, but especially in Jakarta. Happy Fresh – online shopping Indonesia Asia – commits to delivering groceries at least one hour after…