Vietnam has made great economic progress in Q1, 2021. With GDP forecast to grow 6.5% in 2021. Some households have been hard hit with job losses and lower household income for most over the past year. However, incomes are recovering rapidly. Most consumer packaged goods have continued to grow, albeit at a slower pace than in 2019. Consumers have sought out more value-driven alternatives and this trend will take longer to reverse.
Vietnam recorded stellar macro economic performance in 2020. Bouncing back from the impact of COVID and with her highly successful economic management.
On April 19th, Cimigo hosted a consumer marketing science seminar on Vietnam Consumer Trends 2019 at the Dreamplex Ampitheater in HCMC. The event connected marketing professionals to keep them abreast of the constraints and opportunities in 2019. The seminar attracted 120 professionals to hear Cimigo’s top market researchers share the major trends of Vietnamese consumers.
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