Richard Burrage

Output growth at three-month low amid COVID-19 outbreak New orders continue to rise but at a slower pace. Near-record increase in backlogs of work. Output price inflation steepest in more than a decade. Cimigo market…

Vietnam has made great economic progress in Q1, 2021. With GDP forecast to grow 6.5% in 2021. Some households have been hard hit with job losses and lower household income for most over the past…

Vietnam recorded stellar macro economic performance in 2020. Bouncing back from the impact of COVID and with her highly successful economic management.  

Cimigo explored Vietnamese consumer behaviour towards Vietnam e-payments and mobile wallets and the future of payments. The nascent e-payments and mobile wallet market has attracted a plethora of competitors and private equity financing has followed…

Start marketing planning now to stay ahead of the big bounce back. The pandemic has forced changes in consumer behaviour.  Life will not return to normal, a new normal will evolve with new habits and…

Vietnam consumer trends 2019.  With just under 94 million people and a gross domestic product (GDP) of US$240 billion Vietnam delivered a GDP per capita of US$2,560 in 2018.  Cimigo review which consumer trends in…

Advertising budgets have swung away from mass media, towards short term direct online communications, at the expense of long-term brand building. Not that long ago (well back in 2001) I could share a throw-away barb…

ESOMAR hosted the Best of ESOMAR Vietnam seminar in Saigon. Top market researchers in Asia presented leading edge market research papers. With the desire to help clients and researchers foresee the future of Vietnam market…

Cimigo’s annual perspective on the Vietnam consumer trends to watch out for in 2019. The Cimigo on Vietnam Consumer Trends 2019 presentation unveils the constraints on consumer goods growth in Vietnam and what drives the…

Vietnamese differs greatly from their neighbours in South East Asia.  Unlike Thais, Malays and Indonesians, the Vietnamese dine with the help of chopsticks. Yes chopsticks. Chopsticks help define Asian cultures in many ways. Vietnamese are…

Cimigo shares how behavioural economics impacts Vietnam marketing. Cimigo hosted a consumer choices seminar – Learn how consumers think fast and think slow – at the Dreamplex Amphitheater in HCMC. The seminar attracted 75 attendees…

Join us to explore how Vietnamese consumers make decisions and the marketing implications for your business. Friday, 15th November 2019 (08:30 AM – 12:00 PM) @ Dreamplex Ampitheater, 195 Điện Biên Phủ, Bnh Thanh District,…