Explore how Vietnamese consumers make buying decisions

Join us to explore how Vietnamese consumers make decisions and the marketing implications for your business. Friday, 15th November 2019 (08:30 AM – 12:00 PM) @ Dreamplex Ampitheater, 195 Điện Biên Phủ, Bnh Thanh District, HCMC.

How Vietnamese consumers make buying decisions-151119

Learn how consumers think fast (system1) and think slow (system 2)

We will be drawing on our experiments with Vietnamese consumers, the latest theory and the marketing implications in our upcoming seminar series where the latest thinking in behavioural economics meets marketing.

Explore how Vietnamese consumers make decisions and the marketing implications for your business.  Decision making is rarely rational, learn how consumers think fast (system1) and think slow (system 2).

The seminar will explore the latest behavioural economics theory, share Vietnamese consumer experiments and the implications for your marketing.

Every event participant will receive:

  • A certificate of completion
  • Light refreshments midway through the event

Don’t miss out on these important insights to boost your business. Should we go on shorter or longer vacations? Why do we make some purchases, but not others? How much do prices and preferences matter? Do we really value having more to choose from? Is it the experience that matters, or the memory of the experience? In this seminar we will weigh in on the answers to these questions using a simple framework of how the brain functions when making a decision, namely using System 1 – thinking fast – or System 2 – thinking slow.

It will be demonstrated in a variety of contexts how the daily decisions of Vietnamese consumers deviate from what an economist would call “rational” – System 2 thinking – and would more aptly be described as “instinctual” – System 1 thinking. We will explore how the cognitive overload Vietnamese consumers experience from our complex world affect how our brain works, before entertaining the implications for marketing as it relates to pricing and the overall customer experience.


Graeme Walker, Professor of Economics, Fullbright University

Richard Burrage, Managing Director at Cimigo


  • 08:30am: Doors open
  • 09.00am: The latest theory on behaviour economics, just how consumers do make decisions
  • 10:00am Refreshment break
  • 10:30am Evidence from Cimigo’s consumer testing on just how consumers do make decisions
  • 11:00am Applications to your marketing challenges

​​Ticket Information

  • General Admission: 1,600,000 VND per ticket
  • Group discount (for 5 or more tickets): 1,400,000 VND per ticket
  • Red invoices will be provided.

Questions Please email ask@cimigo.com with any questions