{"id":30565,"date":"2026-10-02T15:12:55","date_gmt":"2026-10-02T08:12:55","guid":{"rendered":"https:\/\/www.cimigo.com\/?post_type=solution&#038;p=30565"},"modified":"2026-10-02T15:17:06","modified_gmt":"2026-10-02T08:17:06","slug":"retail-audit","status":"publish","type":"solution","link":"https:\/\/www.cimigo.com\/en\/solution\/retail-audit\/","title":{"rendered":"Retail audit"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n<h2>Retail audit and retail census<\/h2>\r\n<div class=\"wp-block-group bg-gray relative pt-3 pb-3\">\r\n<div class=\"wp-block-group__inner-container\">\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19857 size-full\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census.jpg 1920w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census-300x169.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census-1024x576.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census-768x432.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census-1536x864.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census-1320x743.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/retail-census-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Cimigo are experienced across numerous consumer packaged goods on locating, auditing, GIS mapping every single outlet (on and off trade) to build a retail classification, segmentation and route to market strategy for the brand nationally.<\/p>\r\n\r\n\r\n\r\n<p>A recent example includes a study to gather the GPS location, a photograph, sales volume and key brand share data in over 500,000 outlets selling a consumer-packaged goods category across on and off premise outlets across 63 provinces in Vietnam. The results were used to segment retail stores, prioritise segments by brand, target specific areas and streamline a more effective sales and distribution strategy.<\/p>\r\n\r\n\r\n\r\n<p>In another example Cimigo completed a study to gather the GPS location, a photograph, sales volume, signage, contract details and key brand share data across 63 provinces in Vietnam. The results are visualised in a dynamic mapping system built by Cimigo; which was used to build and prioritise distribution plans and routes.<\/p>\r\n<\/div>\r\n<\/div>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:group {\"className\":\"pt-3\"} -->\r\n<div class=\"wp-block-group pt-3\">\r\n<div class=\"wp-block-group__inner-container\"><!-- wp:heading --><\/div>\r\n<\/div>\r\n<div class=\"wp-block-group bg-gray relative pt-3 pb-3\">\r\n<div class=\"wp-block-group__inner-container\">\r\n<div class=\"wp-block-columns box-bg-gray\">\u00a0<\/div>\r\n<!-- \/wp:heading --><\/div>\r\n<\/div>\r\n<!-- \/wp:group -->","protected":false},"excerpt":{"rendered":"<p>Retail audit and retail census Cimigo are experienced across numerous consumer packaged goods on locating, auditing, GIS mapping every single outlet (on and off trade) to build a retail classification, segmentation and route to market strategy for the brand nationally. A recent example includes a study to gather the GPS location, a photograph, sales volume [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":18803,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[888],"class_list":["post-30565","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-marketing-tactics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail audit and retail census | Cimigo<\/title>\n<meta name=\"description\" content=\"Retail audit and retail census:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cimigo.com\/en\/solution\/retail-audit\/\" \/>\n<meta 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