{"id":18706,"date":"2021-10-04T21:27:15","date_gmt":"2021-10-04T14:27:15","guid":{"rendered":"https:\/\/www.cimigo.com\/?post_type=solution&#038;p=18706"},"modified":"2026-10-02T15:24:33","modified_gmt":"2026-10-02T08:24:33","slug":"trade-insights","status":"publish","type":"solution","link":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/","title":{"rendered":"Trade insights"},"content":{"rendered":"\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"Trade-insights\">Trade insights<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19865 size-full\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights.jpg\" alt=\"Trade insights\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights.jpg 1920w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights-300x169.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights-1024x576.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights-768x432.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights-1536x864.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights-1320x743.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/trade-insights-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Cimigo deploy in depth interviews with distributors, wholesalers, retailers and store managers. This unveils the trade\u2019s motivations, trade terms and service gaps with existing brands and helps you make better choices when optimising trade marketing concepts.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-group bg-gray relative pt-3 pb-3\">\r\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large is-style-default\"><\/figure>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"wp-block-group bg-gray relative pt-3 pb-3\">\r\n<div class=\"wp-block-group__inner-container\">\r\n<div class=\"wp-block-columns box-bg-gray\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Trade insights Cimigo deploy in depth interviews with distributors, wholesalers, retailers and store managers. This unveils the trade\u2019s motivations, trade terms and service gaps with existing brands and helps you make better choices when optimising trade marketing concepts. \u00a0<\/p>\n","protected":false},"author":1,"featured_media":18803,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"category-solution":[888],"class_list":["post-18706","solution","type-solution","status-publish","has-post-thumbnail","hentry","category-solution-marketing-tactics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trade insights - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Trade insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade insights\" \/>\n<meta property=\"og:description\" content=\"Trade insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CimigoVietnam\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T08:24:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/\",\"url\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/\",\"name\":\"Trade insights - Market research Vietnam Indonesia\",\"isPartOf\":{\"@id\":\"https:\/\/www.cimigo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png\",\"datePublished\":\"2021-10-04T14:27:15+00:00\",\"dateModified\":\"2026-10-02T08:24:33+00:00\",\"description\":\"Trade insights\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#primaryimage\",\"url\":\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png\",\"contentUrl\":\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png\",\"width\":300,\"height\":300,\"caption\":\"route to market trade insights retail audit retail census\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cimigo.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\/\/www.cimigo.com\/en\/solution\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing tactics\",\"item\":\"https:\/\/www.cimigo.com\/en\/category-solution\/marketing-tactics\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Trade insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cimigo.com\/#website\",\"url\":\"https:\/\/www.cimigo.com\/\",\"name\":\"Market research Vietnam Indonesia\",\"description\":\"Market research Vietnam Indonesia\",\"publisher\":{\"@id\":\"https:\/\/www.cimigo.com\/#organization\"},\"alternateName\":\"Cimigo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cimigo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.cimigo.com\/#organization\",\"name\":\"Cimigo\",\"url\":\"https:\/\/www.cimigo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.cimigo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/07\/Cimigo-Logo-JPG.jpg\",\"contentUrl\":\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/07\/Cimigo-Logo-JPG.jpg\",\"width\":723,\"height\":162,\"caption\":\"Cimigo\"},\"image\":{\"@id\":\"https:\/\/www.cimigo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CimigoVietnam\",\"https:\/\/www.linkedin.com\/company\/cimigo\"],\"description\":\"Market Research in Vietnam and Indonesia. Helping you make better choices.\",\"legalName\":\"Cimigo\",\"foundingDate\":\"2003-07-15\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"},\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trade insights - Market research Vietnam Indonesia","description":"Trade insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/","og_locale":"en_GB","og_type":"article","og_title":"Trade insights","og_description":"Trade insights","og_url":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/","og_site_name":"Market research Vietnam Indonesia","article_publisher":"https:\/\/www.facebook.com\/CimigoVietnam","article_modified_time":"2026-10-02T08:24:33+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/","url":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/","name":"Trade insights - Market research Vietnam Indonesia","isPartOf":{"@id":"https:\/\/www.cimigo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#primaryimage"},"image":{"@id":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png","datePublished":"2021-10-04T14:27:15+00:00","dateModified":"2026-10-02T08:24:33+00:00","description":"Trade insights","breadcrumb":{"@id":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#primaryimage","url":"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png","contentUrl":"https:\/\/www.cimigo.com\/wp-content\/uploads\/2021\/10\/router-market-1.png","width":300,"height":300,"caption":"route to market trade insights retail audit retail census"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cimigo.com\/en\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.cimigo.com\/en\/solution\/"},{"@type":"ListItem","position":3,"name":"Marketing tactics","item":"https:\/\/www.cimigo.com\/en\/category-solution\/marketing-tactics\/"},{"@type":"ListItem","position":4,"name":"Trade insights"}]},{"@type":"WebSite","@id":"https:\/\/www.cimigo.com\/#website","url":"https:\/\/www.cimigo.com\/","name":"Market research Vietnam Indonesia","description":"Market research Vietnam Indonesia","publisher":{"@id":"https:\/\/www.cimigo.com\/#organization"},"alternateName":"Cimigo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cimigo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","Place"],"@id":"https:\/\/www.cimigo.com\/#organization","name":"Cimigo","url":"https:\/\/www.cimigo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.cimigo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/07\/Cimigo-Logo-JPG.jpg","contentUrl":"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/07\/Cimigo-Logo-JPG.jpg","width":723,"height":162,"caption":"Cimigo"},"image":{"@id":"https:\/\/www.cimigo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CimigoVietnam","https:\/\/www.linkedin.com\/company\/cimigo"],"description":"Market Research in Vietnam and Indonesia. Helping you make better choices.","legalName":"Cimigo","foundingDate":"2003-07-15","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"},"mainEntityOfPage":{"@id":"https:\/\/www.cimigo.com\/en\/solution\/trade-insights\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/solution\/18706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/solution"}],"about":[{"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/types\/solution"}],"author":[{"embeddable":true,"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/comments?post=18706"}],"version-history":[{"count":4,"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/solution\/18706\/revisions"}],"predecessor-version":[{"id":30570,"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/solution\/18706\/revisions\/30570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/media\/18803"}],"wp:attachment":[{"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/media?parent=18706"}],"wp:term":[{"taxonomy":"category-solution","embeddable":true,"href":"https:\/\/www.cimigo.com\/api\/wp\/v2\/category-solution?post=18706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}