{"id":6289,"date":"2019-03-11T20:15:28","date_gmt":"2019-03-11T13:15:28","guid":{"rendered":"http:\/\/blog.cimigo.com\/?p=1304"},"modified":"2025-10-20T10:13:51","modified_gmt":"2025-10-20T03:13:51","slug":"vietnam-consumer-trends-2019","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/vietnam-consumer-trends-2019\/","title":{"rendered":"Vietnam consumer trends 2019"},"content":{"rendered":"

Vietnam consumer trends 2019.\u00a0 With just under 94 million people and a gross domestic product (GDP) of US$240 billion Vietnam delivered a GDP per capita of US$2,560 in 2018.\u00a0 Cimigo review which consumer trends in 2019<\/a> will continue to drive the phenomenal success of Vietnam’s economy.<\/p>\n

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18 minutes read<\/em><\/p>\n

Vietnam unleashed<\/strong><\/h2>\n

In 2018 Vietnam racked up year another year of macro economic performance which is the envy of many.<\/p>\n

\"Vietnam<\/p>\n

With just under 94 million people and a gross domestic product (GDP) of US$240 billion Vietnam delivered a GDP per capita of US$2,560 in 2018.\u00a0 The internet economy delivered US$9 billion of that GDP at 3.8% of total GDP.\u00a0 Retail sales grew at nearly 12% over the prior year to US$145 billion.<\/p>\n

Advertising expenditure in Vietnam in 2018 across all media reached US$2.89 billion, online, social media and mobile advertising account for approximately 28% of this expenditure.<\/p>\n

The internet penetration reached 67% amongst the total population.\u00a0 Focusing on 15 year old plus population then smartphone (and hence ready internet access) reached 82% across urban and rural Vietnam in 2018.\u00a0 Zalo is the leading installed application, with 72 million users In Vietnam.\u00a0 Facebook has with just over 64 million users in Vietnam in 2018.<\/p>\n

New car sales reached 605 per day nationally and 88,000 new apartments were sold across HCMC, Hanoi and Danang combined.\u00a0 45% of the 18 year old plus population nationally now have a bank account.\u00a0This article explores the key consumer trends of 2019 in Vietnam that enable Vietnam\u2019s success to continue.<\/p>\n

What drives Vietnam\u2019s phenomenal economic success<\/strong><\/h2>\n

Vietnam is both politically stable and nationalistic.\u00a0 The nine key trends that further explain the continued economic success are discussed below.<\/p>\n

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  1. Rapid urbanisation demands ultra convenience in Vietnam.<\/li>\n
  2. Vietnam now the most interconnected trading nation globally.<\/li>\n
  3. Increasing intra Asia trade and investment for Vietnam.<\/li>\n
  4. More women work in Vietnam than anywhere else in the region.<\/li>\n
  5. Entrepreneurial spirit and multiple income sources.<\/li>\n
  6. Middle-class acceleration in Vietnam.<\/li>\n
  7. Internet economy shifts consumer priorities. Internet economy at US$9 billion in Vietnam.<\/li>\n
  8. Online shopping will surpass modern trade share of sales in 2028 in Vietnam.<\/li>\n
  9. Keeping up with the Nguyen\u2019s with consumer finance in Vietnam.<\/li>\n<\/ol>\n