{"id":29924,"date":"2026-08-18T20:35:52","date_gmt":"2026-08-18T13:35:52","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29924"},"modified":"2026-08-18T21:06:03","modified_gmt":"2026-08-18T14:06:03","slug":"thuong-mai-dien-tu-viet-nam-2026","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/thuong-mai-dien-tu-viet-nam-2026\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2026: Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng v\u00e0 mua s\u1eafm"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2026 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, nh\u01b0ng thay \u0111\u1ed5i quan tr\u1ecdng h\u01a1n l\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n s\u00e2u r\u1ed9ng trong h\u00e0nh vi ti\u00eau d\u00f9ng h\u1eb1ng ng\u00e0y.<\/p>\n

Theo YouNet ECI,<\/a> b\u1ed1n s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a giao d\u1ecbch (GMV) 264,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (kho\u1ea3ng 10,2 t\u1ef7 USD) trong n\u1eeda \u0111\u1ea7u n\u0103m 2026. Shopee ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1edbi 54,5% GMV, trong khi TikTok Shop \u0111\u1ea1t 43,4%. Hai n\u1ec1n t\u1ea3ng n\u00e0y hi\u1ec7n chi\u1ebfm g\u1ea7n 98% th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng.<\/p>\n

T\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ee9c tranh. Nghi\u00ean c\u1ee9u c\u1ee7a Cimigo<\/a> cho th\u1ea5y mua s\u1eafm ng\u00e0y c\u00e0ng giao thoa v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 n\u1ed9i dung truy\u1ec1n th\u00f4ng, kh\u00e1m ph\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, video v\u00e0 gi\u1ea3i tr\u00ed. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng b\u00ean ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a Vi\u1ec7t Nam. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n t\u01b0\u01a1ng t\u00e1c m\u1ea1nh v\u1edbi ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm v\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp, trong khi th\u00f3i quen s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng n\u00f3i chung c\u1ee7a h\u1ecd c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 quan tr\u1ecdng hay kh\u00f4ng. Th\u00e1ch th\u1ee9c l\u00e0 hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1, \u0111\u00e1nh gi\u00e1 v\u00e0 mua s\u1ea3n ph\u1ea9m trong m\u1ed9t h\u00e0nh tr\u00ecnh truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i ng\u00e0y c\u00e0ng k\u1ebft n\u1ed1i.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng khi th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c t\u1eadp trung trong n\u0103m 2026<\/h2>\n

YouNet ECI<\/a> theo d\u00f5i Shopee, TikTok Shop, Lazada v\u00e0 Tiki, bao ph\u1ee7 h\u01a1n 2,9 tri\u1ec7u gian h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n t\u1eeb th\u00e1ng 1 n\u0103m 2024 \u0111\u1ebfn th\u00e1ng 6 n\u0103m 2026. Th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t GMV 264,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u1eeda \u0111\u1ea7u n\u0103m 2026. Shopee \u0111\u1ea1t 144,3 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 15% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, trong khi TikTok Shop \u0111\u1ea1t 115 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 27%. Lazada \u0111\u1ea1t 4,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, gi\u1ea3m 23%, trong khi Tiki \u0111\u1ea1t 1,1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 33%.<\/p>\n

Do \u0111\u00f3, Shopee v\u00e0 TikTok Shop \u0111ang chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam. Th\u1ecb ph\u1ea7n k\u1ebft h\u1ee3p g\u1ea7n 98% c\u1ee7a hai n\u1ec1n t\u1ea3ng n\u00e0y khi\u1ebfn d\u01b0 \u0111\u1ecba d\u00e0nh cho c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c t\u01b0\u01a1ng \u0111\u1ed1i h\u1ea1n ch\u1ebf, \u0111\u1ed3ng th\u1eddi l\u00e0m cho m\u1ed1i quan h\u1ec7 gi\u1eefa hai h\u1ec7 sinh th\u00e1i ng\u00e0y c\u00e0ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Th\u1ecb<\/p>\n

Th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111ang t\u1eadp trung h\u01a1n \u1edf ph\u00eda ng\u01b0\u1eddi b\u00e1n. H\u01a1n 436.000 gian h\u00e0ng t\u1ea1o ra doanh thu trong n\u1eeda \u0111\u1ea7u n\u0103m 2026, trong khi s\u1ed1 gian h\u00e0ng kh\u00f4ng thu\u1ed9c mall c\u00f3 ph\u00e1t sinh doanh thu gi\u1ea3m kho\u1ea3ng 27% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u00e0 s\u1ed1 gian h\u00e0ng mall gi\u1ea3m kho\u1ea3ng 25%.<\/p>\n

\u0110\u1ed3ng th\u1eddi, t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a giao d\u1ecbch (GMV) trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi b\u00e1n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u0103ng tr\u00ean c\u1ea3 b\u1ed1n n\u1ec1n t\u1ea3ng. Shopee \u0111\u1ea1t 831,7 tri\u1ec7u \u0111\u1ed3ng tr\u00ean m\u1ed7i ng\u01b0\u1eddi b\u00e1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u0103ng 44% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, trong khi TikTok Shop \u0111\u1ea1t 532,7 tri\u1ec7u \u0111\u1ed3ng, t\u0103ng 65%.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2026 \u0111ang t\u0103ng tr\u01b0\u1edfng, trong khi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng \u00edt h\u01a1n. Ch\u1ec9 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ed9t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u0103ng tr\u01b0\u1edfng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u1ea1nh tranh v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng ng\u00e0y c\u00e0ng t\u1eadp trung.<\/p>\n

\"Th\u01b0\u01a1ng<\/p>\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ee9c tranh truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

D\u1eef li\u1ec7u b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n cho th\u1ea5y giao d\u1ecbch di\u1ec5n ra \u1edf \u0111\u00e2u. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho th\u1ea5y m\u00f4i tr\u01b0\u1eddng n\u01a1i nhu c\u1ea7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh.<\/p>\n

Nghi\u00ean c\u1ee9u Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam c\u1ee7a Cimigo<\/a> kh\u1ea3o s\u00e1t h\u00e0nh vi s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng tr\u00ean to\u00e0n qu\u1ed1c c\u1ee7a 1.701 ng\u01b0\u1eddi t\u1eeb 15 \u0111\u1ebfn 44 tu\u1ed5i, s\u1ed1ng trong c\u00e1c h\u1ed9 gia \u0111\u00ecnh c\u00f3 thu nh\u1eadp t\u1eeb 10 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng tr\u1edf l\u00ean. Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u1ecdng s\u1ed1 \u0111\u1ec3 ph\u1ea3n \u00e1nh c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 theo khu v\u1ef1c \u0111\u1ecba l\u00fd v\u00e0 th\u00e0nh th\u1ecb, n\u00f4ng th\u00f4n.<\/p>\n

M\u1ed7i ng\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eed d\u1ee5ng nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau. Facebook, Zalo, TikTok v\u00e0 YouTube t\u1ea1o th\u00e0nh h\u1ec7 sinh th\u00e1i c\u1ed1t l\u00f5i h\u1eb1ng ng\u00e0y, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng kho\u1ea3ng n\u0103m \u0111\u1ebfn s\u00e1u n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 trong m\u1ed9t ng\u00e0y trung b\u00ecnh.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn l\u00e0 k\u00eanh ch\u1ee7 \u0111\u1ea1o v\u1ec1 \u0111\u1ed9 ph\u1ee7 qu\u1ea3ng c\u00e1o, nh\u01b0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb. C\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u1eb1m trong s\u1ed1 nh\u1eefng k\u00eanh m\u1ea1nh nh\u1ea5t \u0111\u1ec3 b\u1ed5 sung \u0111\u1ed9 ph\u1ee7 ngo\u00e0i m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

B\u1ea3n th\u00e2n ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm c\u0169ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c ti\u00eau th\u1ee5 n\u1ed9i dung truy\u1ec1n th\u00f4ng. Trong nghi\u00ean c\u1ee9u th\u00f3i quen truy\u1ec1n th\u00f4ng, 83% ng\u01b0\u1eddi tham gia \u0111\u00e3 duy\u1ec7t n\u1ed9i dung mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp trong ng\u00e0y h\u00f4m tr\u01b0\u1edbc. Ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm di\u1ec5n ra xuy\u00ean su\u1ed1t c\u1ea3 ng\u00e0y, v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay l\u1ea1i n\u1ed9i dung mua s\u1eafm v\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0o kho\u1ea3ng gi\u1edd \u0103n tr\u01b0a v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa v\u00e0o bu\u1ed5i t\u1ed1i t\u1eeb 19:00 \u0111\u1ebfn 22:00.<\/p>\n

Trong m\u00f4-\u0111un v\u1ec1 n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, mua s\u1eafm l\u00e0 danh m\u1ee5c n\u1ed9i dung \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 r\u1ed9ng r\u00e3i nh\u1ea5t trong ng\u00e0y h\u00f4m tr\u01b0\u1edbc, \u1edf m\u1ee9c 79%, cao h\u01a1n phim \u0111i\u1ec7n \u1ea3nh, phim truy\u1ec1n h\u00ecnh, tin t\u1ee9c v\u00e0 th\u00f4ng tin, c\u0169ng nh\u01b0 th\u1ec3 thao.<\/p>\n

Do \u0111\u00f3, vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 n\u1ec1n t\u1ea3ng mua s\u1eafm ng\u00e0y c\u00e0ng \u00edt h\u1eefu \u00edch. C\u00e1c m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1ec1 giao d\u1ecbch m\u00e0 c\u00f2n c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\n

G\u00f3c nh\u00ecn Cimigo<\/span><\/h2>\n

Livestream v\u00e0 video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng ph\u1ea7n quen thu\u1ed9c c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Nghi\u00ean c\u1ee9u v\u1ec1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam c\u1ee7a Cimigo<\/a> cho th\u1ea5y 63% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u1edbi mua s\u1eafm qua livestream v\u00e0 53% v\u1edbi video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp. Nghi\u00ean c\u1ee9u Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam \u0111\u1eb7t nh\u1eefng h\u00e0nh vi n\u00e0y trong b\u1ed1i c\u1ea3nh ti\u00eau th\u1ee5 truy\u1ec1n th\u00f4ng r\u1ed9ng h\u01a1n xuy\u00ean su\u1ed1t c\u1ea3 ng\u00e0y, cho th\u1ea5y n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i, video ng\u1eafn v\u00e0 d\u00e0i, truy\u1ec1n h\u00ecnh v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c.<\/p>\n

Kh\u00e1m ph\u00e1 nghi\u00ean c\u1ee9u v\u00e0 b\u00e1o c\u00e1o c\u1ee7a Cimigo tr\u00ean AskCimigo<\/a><\/p>\n<\/div>\n

N\u00f4ng th\u00f4n Vi\u1ec7t Nam gi\u1eef vai tr\u00f2 tr\u1ecdng y\u1ebfu trong c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Kh\u00f4ng th\u1ec3 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam n\u1ebfu ch\u1ee7 y\u1ebfu ch\u1ec9 nh\u00ecn v\u00e0o H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Nghi\u00ean c\u1ee9u mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a Cimigo x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 tham gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e1ng k\u1ec3 b\u00ean ngo\u00e0i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb l\u1edbn, bao g\u1ed3m t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ee5 n\u1eef th\u1ebf h\u1ec7 Millennial (31 \u0111\u1ebfn 44 tu\u1ed5i) \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n \u0111\u1ed1i v\u1edbi c\u1ea3 t\u1ea7n su\u1ea5t v\u00e0 chi ti\u00eau mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

Nghi\u00ean c\u1ee9u Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam<\/a> cho th\u1ea5y \u0111\u1eb7c bi\u1ec7t r\u00f5 c\u01a1 h\u1ed9i t\u1ea1i khu v\u1ef1c n\u00f4ng th\u00f4n. Trong d\u1eef li\u1ec7u hi\u1ec7n t\u1ea1i, 87% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u1edf n\u00f4ng th\u00f4n t\u01b0\u01a1ng t\u00e1c v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp trong ng\u00e0y h\u00f4m tr\u01b0\u1edbc, so v\u1edbi 77% ng\u01b0\u1eddi tham gia \u1edf th\u00e0nh th\u1ecb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n c\u0169ng ghi nh\u1eadn t\u1ef7 l\u1ec7 ti\u00eau th\u1ee5 video d\u00e0i cao h\u01a1n, \u1edf m\u1ee9c 90% so v\u1edbi 83% \u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb.<\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

C\u01a1 c\u1ea5u truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd c\u0169ng kh\u00e1c bi\u1ec7t. M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o ch\u1ee7 \u0111\u1ea1o \u1edf c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n Vi\u1ec7t Nam. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n, c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn mang l\u1ea1i \u0111\u1ed9 ph\u1ee7 gia t\u0103ng m\u1ea1nh nh\u1ea5t sau m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb, truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp \u0111\u00f3ng g\u00f3p \u0111\u1eb7c bi\u1ec7t m\u1ea1nh v\u00e0o \u0111\u1ed9 ph\u1ee7 gia t\u0103ng.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i n\u00f4ng th\u00f4n kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 d\u00e0nh cho th\u00e0nh th\u1ecb v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ean ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u00e3 tham gia m\u1ea1nh m\u1ebd v\u00e0o th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd l\u1ea1i kh\u00e1c bi\u1ec7t. Chi\u1ebfn l\u01b0\u1ee3c n\u00f4ng th\u00f4n c\u1ea7n ph\u1ea3n \u00e1nh nh\u1eefng h\u00e0nh vi n\u00e0y trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ed1i t\u01b0\u1ee3ng, ph\u00e1t tri\u1ec3n n\u1ed9i dung s\u00e1ng t\u1ea1o, ph\u00e2n b\u1ed5 truy\u1ec1n th\u00f4ng v\u00e0 k\u00edch ho\u1ea1t tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam v\u01b0\u1ee3t xa th\u1eddi \u0111i\u1ec3m mua h\u00e0ng<\/h2>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng m\u1ea1i xuy\u00ean su\u1ed1t m\u1ed9t ng\u00e0y s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng. Nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng c\u1ee7a Cimigo x\u00e1c \u0111\u1ecbnh hai kho\u1ea3ng th\u1eddi gian khi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u00f9ng gia t\u0103ng. Kho\u1ea3ng \u0111\u1ea7u ti\u00ean di\u1ec5n ra v\u00e0o cu\u1ed1i bu\u1ed5i s\u00e1ng v\u00e0 gi\u1edd \u0103n tr\u01b0a, kho\u1ea3ng 11:00 \u0111\u1ebfn 13:00. Kho\u1ea3ng h\u1ed9i t\u1ee5 th\u1ee9 hai v\u00e0 m\u1ea1nh h\u01a1n di\u1ec5n ra v\u00e0o bu\u1ed5i t\u1ed1i, kho\u1ea3ng 19:00 \u0111\u1ebfn 22:00.<\/p>\n

Mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111i theo nh\u1ecbp \u0111i\u1ec7u chung n\u00e0y. Ho\u1ea1t \u0111\u1ed9ng duy\u1ec7t mua s\u1eafm b\u1eaft \u0111\u1ea7u t\u1eeb kho\u1ea3ng 07:00 v\u00e0 duy tr\u00ec xuy\u00ean su\u1ed1t c\u1ea3 ng\u00e0y, v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay l\u1ea1i n\u1ed9i dung mua s\u1eafm v\u00e0o kho\u1ea3ng gi\u1edd \u0103n tr\u01b0a v\u00e0 bu\u1ed5i t\u1ed1i. Video ng\u1eafn c\u00f3 m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u1ef1, v\u1edbi m\u1ee9c ti\u00eau th\u1ee5 \u0111\u1ea1t \u0111\u1ec9nh t\u1eeb 11:00 \u0111\u1ebfn 14:00 v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa t\u1eeb 19:00 \u0111\u1ebfn 22:00.<\/p>\n

\"S\u1ef1<\/p>\n

S\u1ef1 giao thoa n\u00e0y r\u1ea5t quan tr\u1ecdng. M\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem video ng\u1eafn, b\u1eaft g\u1eb7p m\u1ed9t \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, duy\u1ec7t s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 so s\u00e1nh s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111ang tr\u1ea3i qua nh\u1eefng giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a c\u00f9ng m\u1ed9t h\u00e0nh tr\u00ecnh mua h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i ng\u1eafn. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u01b0\u01a1ng m\u1ea1i v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t c\u00f9ng nhau. Th\u1eddi \u0111i\u1ec3m giao d\u1ecbch ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh.<\/p>\n

Livestream v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung k\u1ebft n\u1ed1i s\u1ef1 ch\u00fa \u00fd v\u1edbi th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

N\u1ed9i dung mua s\u1eafm hi\u1ec7n \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u00eau th\u1ee5 truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn. Trong nghi\u00ean c\u1ee9u Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam c\u1ee7a Cimigo<\/a>, mua s\u1eafm qua livestream l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung mua s\u1eafm \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 r\u1ed9ng r\u00e3i nh\u1ea5t, ti\u1ebfp c\u1eadn 45% ng\u01b0\u1eddi tham gia trong ng\u00e0y h\u00f4m tr\u01b0\u1edbc. \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ec1 xu\u1ea5t t\u1eeb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chi\u1ebfm 24%. \u0110\u1ed3ng th\u1eddi, n\u1ed9i dung h\u01b0\u1edbng d\u1eabn l\u00e0m \u0111\u1eb9p, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, th\u1eed trang ph\u1ee5c, video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp, video m\u1edf h\u1ed9p s\u1ea3n ph\u1ea9m, c\u00f9ng video v\u00e0 n\u1ed9i dung tr\u00ecnh di\u1ec5n do th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t \u0111\u1ec1u \u0111\u00f3ng g\u00f3p v\u00e0o m\u00f4i tr\u01b0\u1eddng n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

C\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c th\u1ebf h\u1ec7. Gen Z (15 \u0111\u1ebfn 30 tu\u1ed5i) c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u01b0\u01a1ng \u0111\u1ed1i cao h\u01a1n v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng do nh\u00e0 s\u00e1ng t\u1ea1o d\u1eabn d\u1eaft, bao g\u1ed3m n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 video m\u1edf h\u1ed9p s\u1ea3n ph\u1ea9m, trong khi th\u1ebf h\u1ec7 Millennial (31 \u0111\u1ebfn 44 tu\u1ed5i) t\u01b0\u01a1ng t\u00e1c m\u1ea1nh h\u01a1n v\u1edbi mua s\u1eafm qua livestream v\u00e0 video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\n

V\u00ec v\u1eady, livestream v\u00e0 video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp kh\u00f4ng n\u00ean ch\u1ec9 \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u1ecbnh d\u1ea1ng d\u00e0nh cho Gen Z. C\u00e1c th\u1ebf h\u1ec7 kh\u00e1c nhau t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i theo nh\u1eefng c\u00e1ch kh\u00e1c nhau, t\u1ea1o c\u01a1 h\u1ed9i \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh d\u1ea1ng s\u00e1ng t\u1ea1o, nh\u00e0 s\u00e1ng t\u1ea1o, s\u1ea3n ph\u1ea9m v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng theo \u0111\u1ed1i t\u01b0\u1ee3ng thay v\u00ec ch\u1ec9 theo n\u1ec1n t\u1ea3ng.<\/p>\n

Shopee v\u00e0 TikTok Shop \u0111\u00f3ng nh\u1eefng vai tr\u00f2 kh\u00e1c nhau trong m\u1ed9t h\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/h2>\n

Shopee v\u00e0 TikTok Shop hi\u1ec7n chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam, c\u00f9ng chi\u1ebfm g\u1ea7n 98% GMV c\u1ee7a b\u1ed1n s\u00e0n trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2026 \u0111\u01b0\u1ee3c YouNet ECI<\/a> \u0111o l\u01b0\u1eddng. C\u00e2u h\u1ecfi h\u1eefu \u00edch h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 n\u1ec1n t\u1ea3ng n\u00e0o l\u1edbn h\u01a1n, m\u00e0 l\u00e0 m\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u00f3ng vai tr\u00f2 g\u00ec khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n t\u1eeb kh\u00e1m ph\u00e1 sang c\u00e2n nh\u1eafc v\u00e0 mua h\u00e0ng.<\/p>\n

Nghi\u00ean c\u1ee9u mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a Cimigo<\/a> cho th\u1ea5y Shopee g\u1eafn m\u1ea1nh h\u01a1n v\u1edbi ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch, trong khi TikTok Shop \u0111\u00f3ng vai tr\u00f2 m\u1ea1nh h\u01a1n trong kh\u00e1m ph\u00e1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i g\u1eafn v\u1edbi gi\u1ea3i tr\u00ed. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eed d\u1ee5ng nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau m\u1ed7i ng\u00e0y, ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, video ng\u1eafn, nh\u00e0 s\u00e1ng t\u1ea1o, livestream v\u00e0 n\u1ec1n t\u1ea3ng mua s\u1eafm.<\/p>\n

M\u1ed9t giao d\u1ecbch ho\u00e0n t\u1ea5t tr\u00ean Shopee c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ti\u1ebfp x\u00fac tr\u00ean TikTok ho\u1eb7c \u1edf n\u01a1i kh\u00e1c. Vi\u1ec7c kh\u00e1m ph\u00e1 trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng sang c\u00e1c k\u00eanh kh\u00e1c khi h\u1ecd so s\u00e1nh s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ec1 xu\u1ea5t. Th\u01b0\u01a1ng m\u1ea1i ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh xuy\u00ean n\u1ec1n t\u1ea3ng thay v\u00ec m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u nhu c\u1ea7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh \u1edf \u0111\u00e2u v\u00e0 giao d\u1ecbch cu\u1ed1i c\u00f9ng di\u1ec5n ra \u1edf \u0111\u00e2u.<\/p>\n

T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u0111\u1ebfn t\u1eeb gi\u00e1 tr\u1ecb c\u0169ng nh\u01b0 s\u1ea3n l\u01b0\u1ee3ng<\/h2>\n

GMV trung b\u00ecnh tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m t\u0103ng tr\u00ean c\u1ea3 b\u1ed1n s\u00e0n \u0111\u01b0\u1ee3c YouNet ECI \u0111o l\u01b0\u1eddng trong n\u1eeda \u0111\u1ea7u n\u0103m 2026<\/a>. Gi\u00e1 tr\u1ecb trung b\u00ecnh t\u0103ng 43% tr\u00ean Shopee, 10% tr\u00ean TikTok Shop, 40% tr\u00ean Lazada v\u00e0 38% tr\u00ean Tiki. \u0110i\u1ec1u n\u00e0y di\u1ec5n ra trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi chi ti\u00eau h\u1ed9 gia \u0111\u00ecnh<\/a>; ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u1ea5y vi\u1ec7c t\u0103ng gi\u00e1 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng GMV, trong khi s\u1ea3n l\u01b0\u1ee3ng \u0111\u01a1n v\u1ecb ch\u1ecbu \u00e1p l\u1ef1c \u1edf m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng.<\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) n\u1ed5i b\u1eadt l\u00e0 m\u1ed9t ph\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu t\u1ed1t c\u1ee7a th\u1ecb tr\u01b0\u1eddng. YouNet ECI trong n\u1eeda \u0111\u1ea7u n\u0103m 2026<\/a> b\u00e1o c\u00e1o GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kho\u1ea3ng 1,8 t\u1ef7 USD, t\u0103ng 20%, trong \u0111\u00f3 Ch\u0103m s\u00f3c nh\u00e0 c\u1eeda v\u00e0 S\u1eefa l\u00e0 nh\u1eefng ng\u00e0nh h\u00e0ng duy tr\u00ec \u0111\u1ed9ng l\u1ef1c m\u1ea1nh h\u01a1n. V\u00ec v\u1eady, c\u00e1c ng\u00e0nh h\u00e0ng thi\u1ebft y\u1ebfu \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng c\u1ea1nh tranh cho nh\u1eefng d\u1ecbp mua s\u1eafm v\u1ed1n g\u1eafn li\u1ec1n v\u1edbi si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, ch\u1ee3 v\u00e0 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u FMCG, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang tr\u1edf th\u00e0nh m\u00f4i tr\u01b0\u1eddng n\u01a1i t\u00ednh s\u1eb5n c\u00f3, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, gi\u00e1 c\u1ea3, ni\u1ec1m tin v\u00e0 mua l\u1ea1i \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, thay v\u00ec ch\u1ec9 l\u00e0 k\u00eanh d\u00e0nh cho khuy\u1ebfn m\u00e3i ho\u1eb7c nh\u1eefng giao d\u1ecbch mua kh\u00f4ng thi\u1ebft y\u1ebfu th\u1ec9nh tho\u1ea3ng.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam n\u00ean l\u00e0m g\u00ec kh\u00e1c bi\u1ec7t tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn trong n\u0103m 2026?<\/h2>\n

L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i c\u00f9ng nhau<\/h3>\n

C\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111i\u1ec3m giao d\u1ecbch. Ch\u00fang \u0111\u00f3ng g\u00f3p v\u00e0o \u0111\u1ed9 ph\u1ee7 qu\u1ea3ng c\u00e1o, kh\u00e1m ph\u00e1, ti\u00eau th\u1ee5 n\u1ed9i dung v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng n\u00ean xem x\u00e9t c\u00e1ch m\u1ea1ng x\u00e3 h\u1ed9i, video, nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed1i h\u1ee3p v\u1edbi nhau thay v\u00ec ph\u00e2n b\u1ed5 ch\u00fang v\u00e0o c\u00e1c giai \u0111o\u1ea1n ri\u00eang bi\u1ec7t c\u1ee7a qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ri\u00eang cho khu v\u1ef1c n\u00f4ng th\u00f4n Vi\u1ec7t Nam<\/h3>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n t\u01b0\u01a1ng t\u00e1c m\u1ea1nh v\u1edbi mua s\u1eafm v\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp, nh\u01b0ng c\u01a1 c\u1ea5u truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd kh\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng th\u00e0nh th\u1ecb. Nghi\u00ean c\u1ee9u, nh\u1eafm m\u1ee5c ti\u00eau, n\u1ed9i dung v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch k\u00eanh c\u1ea7n ph\u1ea3n \u00e1nh nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y thay v\u00ec coi \u0111\u1ed9 ph\u1ee7 t\u1ea1i n\u00f4ng th\u00f4n ch\u1ec9 l\u00e0 ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0nh cho th\u00e0nh th\u1ecb.<\/p>\n

V\u01b0\u1ee3t ra ngo\u00e0i nh\u1eefng \u0111\u1ecbnh ki\u1ebfn v\u1ec1 th\u1ebf h\u1ec7<\/h3>\n

TikTok v\u00e0 th\u01b0\u01a1ng m\u1ea1i do nh\u00e0 s\u00e1ng t\u1ea1o d\u1eabn d\u1eaft \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb, nh\u01b0ng livestream v\u00e0 video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp thu h\u00fat nhi\u1ec1u th\u1ebf h\u1ec7. Th\u1ebf h\u1ec7 Millennial (31 \u0111\u1ebfn 44 tu\u1ed5i) v\u1eabn l\u00e0 nh\u00f3m ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn quan tr\u1ecdng v\u1ec1 m\u1eb7t th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh v\u1edbi n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Thi\u1ebft k\u1ebf cho c\u1ea3 kh\u00e1m ph\u00e1 l\u1eabn chuy\u1ec3n \u0111\u1ed5i<\/h3>\n

M\u1ed9t trang s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho giao d\u1ecbch cu\u1ed1i c\u00f9ng s\u1ebd b\u1ecf l\u1ee1 ph\u1ea7n l\u1edbn h\u00e0nh tr\u00ecnh. Video, nh\u00e0 s\u00e1ng t\u1ea1o, n\u1ed9i dung tr\u00ecnh di\u1ec5n, \u0111\u00e1nh gi\u00e1 v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn b\u01b0\u1edbc thanh to\u00e1n.<\/p>\n

Hi\u1ec3u gi\u00e1 tr\u1ecb, kh\u00f4ng ch\u1ec9 s\u1ea3n l\u01b0\u1ee3ng<\/h3>\n

GMV cao h\u01a1n kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua nhi\u1ec1u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m h\u01a1n. Gi\u00e1 b\u00e1n, c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh cao h\u01a1n ng\u00e0y c\u00e0ng \u0111\u00f3ng g\u00f3p v\u00e0o t\u0103ng tr\u01b0\u1edfng tr\u00ean s\u00e0n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi mua m\u1edbi, t\u1ea7n su\u1ea5t t\u0103ng, gi\u00e1 cao h\u01a1n, xu h\u01b0\u1edbng cao c\u1ea5p h\u00f3a hay thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u ng\u00e0nh h\u00e0ng.<\/p>\n

\u0110o l\u01b0\u1eddng to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n

GMV c\u1ee7a n\u1ec1n t\u1ea3ng cho bi\u1ebft giao d\u1ecbch di\u1ec5n ra \u1edf \u0111\u00e2u. Ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft cho bi\u1ebft nhu c\u1ea7u b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2u. K\u1ebft h\u1ee3p d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o c\u01a1 s\u1edf t\u1ed1t h\u01a1n \u0111\u1ec3 hi\u1ec3u c\u00e1ch nhu c\u1ea7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\u0110i\u1ec1u g\u00ec \u0111ang thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2026?<\/h3>\n

C\u00f3 ba di\u1ec5n bi\u1ebfn n\u1ed5i b\u1eadt.<\/p>\n

    \n
  1. Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang tr\u1edf n\u00ean t\u1eadp trung h\u01a1n trong n\u0103m 2026. Shopee v\u00e0 TikTok Shop chi\u1ebfm g\u1ea7n 98% GMV tr\u00ean b\u1ed1n n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c YouNet EC,<\/a> \u0111o l\u01b0\u1eddng, trong khi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n c\u00f3 ph\u00e1t sinh doanh thu \u0111ang gi\u1ea3m.<\/li>\n
  2. Mua s\u1eafm \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng r\u1ed9ng l\u1edbn h\u01a1n t\u1ea1i Vi\u1ec7t Nam. M\u1ea1ng x\u00e3 h\u1ed9i, video ng\u1eafn, nh\u00e0 s\u00e1ng t\u1ea1o, livestream v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng v\u1eeba c\u1ea1nh tranh v\u1eeba ph\u1ed1i h\u1ee3p \u0111\u1ec3 thu h\u00fat c\u00f9ng m\u1ed9t ngu\u1ed3n ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
  3. V\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n gi\u1eef vai tr\u00f2 tr\u1ecdng t\u00e2m trong s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y. Nghi\u00ean c\u1ee9u c\u1ee7a Cimigo cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp b\u00ean ngo\u00e0i c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb c\u1ee7a Vi\u1ec7t Nam, c\u00f9ng v\u1edbi nh\u1eefng h\u00e0nh vi truy\u1ec1n th\u00f4ng \u0111\u1eb7c tr\u01b0ng \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n.<\/li>\n<\/ol>\n

    K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn h\u01a1n nh\u01b0ng c\u0169ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u1ea7n hi\u1ec3u giao d\u1ecbch di\u1ec5n ra \u1edf \u0111\u00e2u, m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u nhu c\u1ea7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng di chuy\u1ec3n gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng ra sao v\u00e0 nh\u1eefng h\u00e0nh tr\u00ecnh n\u00e0y kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o tr\u00ean kh\u1eafp Vi\u1ec7t Nam.<\/p>\n

    \n

    G\u00f3c nh\u00ecn Cimigo<\/span><\/h2>\n

    D\u1eef li\u1ec7u giao d\u1ecbch c\u00f3 th\u1ec3 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng \u1edf \u0111\u00e2u. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap gi\u1ea3i th\u00edch h\u00e0nh vi \u0111\u1ee9ng sau s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00f3. Cimigo nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp Vi\u1ec7t Nam \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi truy\u1ec1n th\u00f4ng, th\u00f3i quen mua s\u1eafm, nhu c\u1ea7u ng\u00e0nh h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111ang thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o. Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam cung c\u1ea5p g\u00f3c nh\u00ecn to\u00e0n qu\u1ed1c v\u1ec1 c\u00e1ch m\u1ea1ng x\u00e3 h\u1ed9i, video, th\u01b0\u01a1ng m\u1ea1i, t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd tr\u00ean c\u1ea3 khu v\u1ef1c th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n Vi\u1ec7t Nam.<\/p>\n

    Kh\u00e1m ph\u00e1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tr\u00ean AskCimigo<\/a>.<\/p>\n<\/div>\n

    C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

    Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2026 l\u00e0 bao nhi\u00eau?<\/h3>\n

    Theo YouNet EC<\/a>, Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ea1t GMV 264,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (kho\u1ea3ng 10,2 t\u1ef7 USD) trong n\u1eeda \u0111\u1ea7u n\u0103m 2026. Shopee chi\u1ebfm 54,5% v\u00e0 TikTok Shop chi\u1ebfm 43,4% th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng.<\/p>\n

    Shopee hay TikTok Shop \u0111ang d\u1eabn \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam?<\/h3>\n

    Shopee v\u1eabn l\u00e0 s\u00e0n l\u1edbn nh\u1ea5t theo GMV, chi\u1ebfm 54,5% th\u1ecb tr\u01b0\u1eddng, theo YouNet ECI trong n\u1eeda \u0111\u1ea7u n\u0103m 2026<\/a>. TikTok Shop chi\u1ebfm 43,4% v\u00e0 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n. Hai n\u1ec1n t\u1ea3ng n\u00e0y c\u00f9ng chi\u1ebfm g\u1ea7n 98% GMV \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng.<\/p>\n

    Mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u00f3 quan tr\u1ecdng t\u1ea1i khu v\u1ef1c n\u00f4ng th\u00f4n Vi\u1ec7t Nam kh\u00f4ng?<\/h3>\n

    C\u00f3. Nghi\u00ean c\u1ee9u c\u1ee7a Cimigo cho th\u1ea5y m\u1ee9c \u0111\u1ed9 tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn cao b\u00ean ngo\u00e0i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb l\u1edbn c\u1ee7a Vi\u1ec7t Nam. Trong nghi\u00ean c\u1ee9u Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i, 87% ng\u01b0\u1eddi tham gia \u1edf n\u00f4ng th\u00f4n t\u01b0\u01a1ng t\u00e1c v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp trong ng\u00e0y \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng, so v\u1edbi 77% ng\u01b0\u1eddi tham gia \u1edf th\u00e0nh th\u1ecb.<\/p>\n

    Mua s\u1eafm qua livestream quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o t\u1ea1i Vi\u1ec7t Nam?<\/h3>\n

    Livestream \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ecbnh d\u1ea1ng mua s\u1eafm ph\u1ed5 bi\u1ebfn. Nghi\u00ean c\u1ee9u Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam c\u1ee7a Cimigo hi\u1ec7n x\u00e1c \u0111\u1ecbnh mua s\u1eafm qua livestream l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung mua s\u1eafm h\u00e0ng \u0111\u1ea7u, ti\u1ebfp c\u1eadn 45% ng\u01b0\u1eddi tham gia trong ng\u00e0y \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng. Nghi\u00ean c\u1ee9u r\u1ed9ng h\u01a1n c\u1ee7a Cimigo v\u1ec1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u0169ng cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng k\u1ec3 v\u1edbi th\u01b0\u01a1ng m\u1ea1i qua livestream.<\/p>\n

    T\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean k\u1ebft n\u1ed1i vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/h3>\n

    Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam di chuy\u1ec3n gi\u1eefa m\u1ea1ng x\u00e3 h\u1ed9i, video, nh\u00e0 s\u00e1ng t\u1ea1o, n\u1ec1n t\u1ea3ng mua s\u1eafm v\u00e0 c\u00e1c m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c xuy\u00ean su\u1ed1t c\u1ea3 ng\u00e0y. Do \u0111\u00f3, m\u1ed9t giao d\u1ecbch ho\u00e0n t\u1ea5t tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 \u0111\u00e3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb n\u1ed9i dung \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac \u1edf n\u01a1i kh\u00e1c. K\u1ebft n\u1ed1i nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i mang l\u1ea1i hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 h\u01a1n v\u1ec1 c\u00e1ch nhu c\u1ea7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    Nghi\u00ean c\u1ee9u li\u00ean quan v\u1ec1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng<\/h3>\n

    YouNet ECI<\/a> cung c\u1ea5p d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ph\u00e2n t\u00edch GMV, n\u1ec1n t\u1ea3ng, ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u00e0nh h\u00e0ng trong n\u1eeda \u0111\u1ea7u n\u0103m 2026 c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

    Nghi\u00ean c\u1ee9u v\u1ec1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/a> ph\u00e2n t\u00edch c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua s\u1eafm tr\u1ef1c tuy\u1ebfn, bao g\u1ed3m l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng, mua s\u1eafm qua livestream, video c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    TikTok v\u00e0 Shopee: Cu\u1ed9c c\u1ea1nh tranh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u1eefa Gen Z v\u00e0 Millennials<\/a> cung c\u1ea5p th\u00eam ph\u00e2n t\u00edch v\u1ec1 hai n\u1ec1n t\u1ea3ng v\u00e0 vai tr\u00f2 c\u1ee7a ch\u00fang trong b\u1ee9c tranh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam.<\/p>\n

    N\u1ec1n t\u1ea3ng th\u00f4ng tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng AskCimigo<\/a> cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Cimigo, bao g\u1ed3m b\u00e1o c\u00e1o Th\u00f3i quen truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam. Truy c\u1eadp AskCimigo<\/a> v\u00e0 khai th\u00e1c b\u00e1o c\u00e1o v\u1edbi tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

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