{"id":29790,"date":"2026-08-06T09:49:00","date_gmt":"2026-08-06T02:49:00","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29790"},"modified":"2026-08-06T09:49:02","modified_gmt":"2026-08-06T02:49:02","slug":"unlocking-consumers-willingness-to-pay-for-ai","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/","title":{"rendered":"Unlocking consumers’ willingness to pay for AI"},"content":{"rendered":"\n

By Mutiara Nuralita and Ivan Adi Winata<\/strong><\/p>\n\n\n\n

AI users are everywhere, but paid AI users are not<\/strong><\/h2>\n\n\n\n

Most people may have already tried AI, but convincing them to pay is another story. To understand why, Cimigo<\/a> conducted a study in May and June 2026 involving 276 respondents.<\/p>\n\n\n\n

AI is becoming part of everyday life. Yet one question remains: when do users decide it’s worth paying for? Among consumers who already use AI, only around 21% have ever subscribed to a paid AI service.
<\/p>\n\n\n

\n
\"AI<\/figure>\n<\/div>\n\n\n


Paid AI adoption is centred around practical value<\/strong><\/h2>\n\n\n\n

Productivity AI is by far the most widely used category among Indonesian consumers, followed by translation AI. This pattern shifts when it comes to paid subscriptions. While productivity AI remains the leading paid category, creative AI overtakes translation AI, with Canva AI and CapCut emerging as the most popular premium creative tools. ChatGPT continues to dominate the productivity AI category.<\/p>\n\n\n\n

This is reinforced by the reasons people subscribe: they are looking for unlimited use, greater efficiency and more advanced capabilities rather than simply paying for AI itself.
<\/p>\n\n\n

\n
\"AI<\/figure>\n<\/div>\n\n\n


People are not rejecting paid AI, they are still weighing its value<\/strong><\/h2>\n\n\n\n

When we looked at consumers who have never subscribed to paid AI, one thing immediately stood out. Interestingly, the barriers and motivations almost mirror each other. The common thread is clear: people need a stronger reason to see the value of premium AI.<\/p>\n\n\n\n

For AI providers, this means the challenge is not just getting people to try AI, it is helping them understand why upgrading is worthwhile. Three priorities stand out from the data:<\/p>\n\n\n\n

    \n
  • Premium features need to solve real productivity needs, not simply offer more AI capabilities.<\/li>\n\n\n\n
  • Price still matters, but only when the value clearly justifies the cost. Consumers are looking for better value, not simply lower prices.<\/li>\n\n\n\n
  • Trust remains an important factor, with stronger data security and privacy protection continuing to influence willingness to subscribe.
    <\/li>\n<\/ul>\n\n\n
    \n
    \"AI<\/figure>\n<\/div>\n\n\n


    The goal is to make premium worth choosing, not to replace free AI<\/strong><\/h2>\n\n\n\n

    Our findings suggest that free AI is not the problem. In fact, it remains an important part of how people discover and build habits around AI. The challenge is not simply deciding which features belong behind a paywall, it is finding the right balance between what should remain free and what creates enough value to justify an upgrade. How premium is communicated may matter just as much as what it offers.
    <\/p>\n\n\n

    \n
    \"AI<\/figure>\n<\/div>\n\n\n


    What actually makes people willing to pay?<\/strong><\/h2>\n\n\n\n

    Interestingly, consumers rarely describe premium AI in terms of features. Instead, they talk about outcomes such as, saving time, working more efficiently and achieving better results. This suggests that premium offerings are more compelling when they’re communicated through the value they create, rather than the features they include.<\/p>\n\n\n\n

    What creates that value, however, won’t be the same for every product or every audience. Understanding where users begin to see premium as worthwhile is exactly the kind of question customer research is designed to answer.<\/p>\n","protected":false},"excerpt":{"rendered":"

    By Mutiara Nuralita and Ivan Adi Winata AI users are everywhere, but paid AI users are not Most people may have already tried AI, but convincing them to pay is another story. To understand why, Cimigo conducted a study in May and June 2026 involving 276 respondents. AI is becoming part of everyday life. Yet […]<\/p>\n","protected":false},"author":1,"featured_media":29797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[988,1872],"tags":[1566],"class_list":["post-29790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-indonesia","category-nghien-cuu-thi-truong-viet-nam-en","tag-market-research-en"],"acf":[],"yoast_head":"\nUnlocking consumers' willingness to pay for AI - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Cimigo survey unveils how big the presence of paid AI services are and what drive people to subscribe to it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking consumers' willingness to pay for AI\" \/>\n<meta property=\"og:description\" content=\"Cimigo survey unveils how big the presence of paid AI services are and what drive people to subscribe to it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CimigoVietnam\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T02:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T02:49:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/08\/AI-subscription-Indonesia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/www.cimigo.com\/#\/schema\/person\/f21752ea2212d5ff4ea1a72c84ecbd2a\"},\"headline\":\"Unlocking consumers’ willingness to pay for AI\",\"datePublished\":\"2026-08-06T02:49:00+00:00\",\"dateModified\":\"2026-08-06T02:49:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/\"},\"wordCount\":500,\"publisher\":{\"@id\":\"https:\/\/www.cimigo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/08\/AI-subscription-Indonesia.jpg\",\"keywords\":[\"market research\"],\"articleSection\":[\"Market research Indonesia\",\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cimigo.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/\",\"url\":\"https:\/\/www.cimigo.com\/en\/trends\/unlocking-consumers-willingness-to-pay-for-ai\/\",\"name\":\"Unlocking consumers' willingness to pay for AI - 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