{"id":29740,"date":"2026-07-17T21:38:57","date_gmt":"2026-07-17T14:38:57","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29740"},"modified":"2026-07-17T21:40:31","modified_gmt":"2026-07-17T14:40:31","slug":"fifa-world-cup-2026-survey","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/","title":{"rendered":"FIFA World Cup 2026: Public enthusiasm and brand opportunities through special edition products"},"content":{"rendered":"\n

By Mohammad Diego Ar-Rasyid<\/strong><\/p>\n\n\n\n

A tournament that divides opinion<\/h2>\n\n\n\n

The FIFA World Cup 2026<\/a> Final is just around the corner. Spain and Argentina will face off in the final to compete for the world championship title. According to a survey conducted by Cimigo<\/a>, Indonesians are divided in their enthusiasm for this year’s tournament. A total of 46% of respondents believe that this year’s tournament has been less exciting than the 2022 edition in Qatar, while a further 47% consider the FIFA World Cup 2026 to be just as exciting, if not more so. Those who found this year’s tournament less exciting cited match schedules that were less compatible with their daily routines (46%) as the main reason. Conversely, among those who found the tournament more exciting, 42% said that the participating teams and players were more appealing.
<\/p>\n\n\n

\n
\"FIFA<\/figure>\n<\/div>\n\n\n


Special edition products offer brand opportunities<\/h2>\n\n\n\n

Among those who followed or watched the FIFA World Cup 2026, bottled water (37%) was considered the beverage category most suitable for launching a special World Cup edition, followed by isotonic drinks (29%) and coffee (27%). For food categories, packaged nuts (24%), fast food (21%), and potato chips (20%) were regarded as the most suitable products to feature a special World Cup edition. Beyond food and beverages, several other product categories were also seen as suitable for special World Cup editions, including apparel (69%), sports equipment (46%), and toys or collectibles such as action figures, trading cards, and mascots (36%).
<\/p>\n\n\n

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\"FIFA<\/figure>\n<\/div>\n\n\n


Majority predict Argentina as the world cup winner<\/h2>\n\n\n\n

Despite differing opinions on the excitement of this year’s tournament, Argentina (63%) remains the favourite to lift the FIFA World Cup 2026 trophy.
<\/p>\n\n\n

\n
\"FIFA<\/figure>\n<\/div>\n\n\n


The survey findings suggest that the FIFA World Cup is not only a global sporting event but also presents an opportunity for brands to launch special edition products and engage a wider consumer audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Mohammad Diego Ar-Rasyid A tournament that divides opinion The FIFA World Cup 2026 Final is just around the corner. Spain and Argentina will face off in the final to compete for the world championship title. According to a survey conducted by Cimigo, Indonesians are divided in their enthusiasm for this year’s tournament. A total […]<\/p>\n","protected":false},"author":1,"featured_media":29744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[988],"tags":[566,1958],"class_list":["post-29740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-indonesia","tag-indonesia-market-research","tag-indonesia-sport-research"],"acf":[],"yoast_head":"\nFIFA World Cup 2026: A Cimigo survey - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Excitement among Indonesians on FIFA World Cup 2026 and how brands can take opportunities to market their products during this period.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIFA World Cup 2026: Public enthusiasm and brand opportunities through special edition products\" \/>\n<meta property=\"og:description\" content=\"Excitement among Indonesians on FIFA World Cup 2026 and how brands can take opportunities to market their products during this period.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CimigoVietnam\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T14:38:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T14:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/07\/FIFA-World-Cup-2026-survey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/www.cimigo.com\/#\/schema\/person\/f21752ea2212d5ff4ea1a72c84ecbd2a\"},\"headline\":\"FIFA World Cup 2026: Public enthusiasm and brand opportunities through special edition products\",\"datePublished\":\"2026-07-17T14:38:57+00:00\",\"dateModified\":\"2026-07-17T14:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\/\/www.cimigo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/07\/FIFA-World-Cup-2026-survey.jpg\",\"keywords\":[\"Indonesia market research\",\"Indonesia sport research\"],\"articleSection\":[\"Market research Indonesia\"],\"inLanguage\":\"en-GB\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cimigo.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/\",\"url\":\"https:\/\/www.cimigo.com\/en\/trends\/fifa-world-cup-2026-survey\/\",\"name\":\"FIFA World Cup 2026: A Cimigo survey - 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