{"id":29307,"date":"2026-02-12T16:58:48","date_gmt":"2026-02-12T09:58:48","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29307"},"modified":"2026-02-12T16:58:48","modified_gmt":"2026-02-12T09:58:48","slug":"xu-huong-tieu-dung-viet-nam-2026","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/xu-huong-tieu-dung-viet-nam-2026\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n<p>Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m 2026 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh nhanh h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111a s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u. H\u1ec7 qu\u1ea3 l\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb si\u1ebft ch\u1eb7t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ch\u1eadm l\u1ea1i v\u00e0 k\u1ebft qu\u1ea3 kinh doanh kh\u00f4ng \u0111\u1ea1t k\u1ebf ho\u1ea1ch.<\/p>\r\n\r\n\r\n\r\n<p>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean <a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\">B\u00e1o c\u00e1o xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026<\/a> c\u1ee7a <a href=\"https:\/\/www.cimigo.com\/vi\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a>.<\/p>\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-th\u1ef1c-s\u1ef1-di\u1ec1u-gi-dang-di\u1ec5n-ra-trong-xu-h\u01b0\u1edbng-tieu-dung-vi\u1ec7t-nam-2026\" class=\"wp-block-heading\"><strong>Th\u1ef1c s\u1ef1 \u0111i\u1ec1u g\u00ec \u0111ang di\u1ec5n ra trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026?<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Thu nh\u1eadp t\u0103ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi chi ti\u00eau tho\u1ea3i m\u00e1i h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng, mua s\u1eafm d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 \u00fd th\u1ee9c r\u1ee7i ro cao h\u01a1n.<\/li>\r\n\r\n\r\n\r\n<li>Ni\u1ec1m tin, ch\u1ee9 kh\u00f4ng ph\u1ea3i thu nh\u1eadp, \u0111ang tr\u1edf th\u00e0nh r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi nhu c\u1ea7u ti\u00eau d\u00f9ng.<\/li>\r\n\r\n\r\n\r\n<li>B\u00e1n l\u1ebb b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e2n m\u1ea3nh c\u1ea5u tr\u00fac: Ch\u1ee3 truy\u1ec1n th\u1ed1ng, b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, livestream v\u00e0 social commerce c\u00f9ng l\u00fac c\u1ea1nh tranh tr\u00ean m\u1ed9t m\u1eb7t tr\u1eadn.<\/li>\r\n\r\n\r\n\r\n<li>Kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111ang suy y\u1ebfu. Khuy\u1ebfn m\u00e3i kh\u00f4ng c\u00f2n l\u00e0 chi\u1ebfn thu\u1eadt ng\u1eafn h\u1ea1n m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 mang t\u00ednh c\u1ea5u tr\u00fac.<\/li>\r\n\r\n\r\n\r\n<li>Xu h\u01b0\u1edbng premium h\u00f3a ch\u1eefng l\u1ea1i n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 id=\"h-xu-h\u01b0\u1edbng-tieu-dung-vi\u1ec7t-nam-2026-co-y-nghia-gi-v\u1edbi-ceo\" class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi CEO?<\/strong><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>T\u0103ng tr\u01b0\u1edfng s\u1ebd kh\u00f4ng t\u1ef1 nhi\u00ean x\u1ea3y ra n\u1ebfu v\u1eabn l\u00e0m theo c\u00e1ch c\u0169.<\/li>\r\n\r\n\r\n\r\n<li>Nh\u1eefng \u201cc\u00f4ng th\u1ee9c c\u0169\u201d (x\u00e2y c\u1ea7u nhu c\u1ea7u b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u, funnel tuy\u1ebfn t\u00ednh, k\u1ebf ho\u1ea1ch n\u0103m c\u1ed1 \u0111\u1ecbnh) \u0111ang m\u1ea5t t\u00e1c d\u1ee5ng.<\/li>\r\n\r\n\r\n\r\n<li>Suy gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn kh\u00f4ng ph\u1ea3i hi\u1ec7n t\u01b0\u1ee3ng t\u1ea1m th\u1eddi, m\u00e0 ph\u1ea3n \u00e1nh m\u1ed9t tr\u1ea1ng th\u00e1i c\u00e2n b\u1eb1ng m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u0103ng tr\u01b0\u1edfng t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9 ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 k\u00eanh v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 thuy\u1ebft ph\u1ee5c, kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 l\u1ea1c quan.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-xu-h\u01b0\u1edbng-tieu-dung-vi\u1ec7t-nam-2026-dang-d\u1ecbnh-hinh-l\u1ea1i-chi\u1ebfn-l\u01b0\u1ee3c-marketing-nh\u01b0-th\u1ebf-nao\" class=\"wp-block-heading\"><strong>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>V\u00ec sao s\u1ef1 th\u1eadn tr\u1ecdng, ph\u00e2n m\u1ea3nh k\u00eanh v\u00e0 \u00e1p l\u1ef1c gi\u00e1 tr\u1ecb \u0111ang thay \u0111\u1ed5i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u00e1n l\u1ebb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing?<\/p>\r\n\r\n\r\n\r\n<p>Vi\u1ec7t Nam v\u1eabn th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng h\u1ea5p d\u1eabn nh\u1ea5t ch\u00e2u \u00c1. Thu nh\u1eadp t\u0103ng, d\u00e2n s\u1ed1 l\u1edbn v\u00e0 \u0111\u00f4 th\u1ecb h\u00f3a nhanh ti\u1ebfp t\u1ee5c t\u1ea1o n\u1ec1n t\u1ea3ng cho t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n. Tuy nhi\u00ean, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb \u0111ang g\u1eb7p kh\u00f3 trong vi\u1ec7c bi\u1ebfn nh\u1eefng ti\u1ec1m n\u0103ng v\u0129 m\u00f4 \u0111\u00f3 th\u00e0nh k\u1ebft qu\u1ea3 kinh doanh ng\u1eafn h\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<p>Nguy\u00ean nh\u00e2n kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c nhu c\u1ea7u suy y\u1ebfu, m\u00e0 \u1edf s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh h\u00e0nh vi v\u00e0 c\u1ea5u tr\u00fac.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><span style=\"color: #080983;\"><strong><em>GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 4.900 USD n\u0103m 2025, nh\u01b0ng h\u00e0nh vi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng gi\u1ed1ng c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh h\u01a1n r\u1ea5t nhi\u1ec1u.<\/em><\/strong><\/span><\/p>\r\n<hr \/>\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1eabn chi ti\u00eau, nh\u01b0ng th\u1eadn tr\u1ecdng h\u01a1n, k\u1ef3 v\u1ecdng gi\u00e1 tr\u1ecb cao h\u01a1n, v\u00e0 \u00edt ch\u1ea5p nh\u1eadn r\u1ee7i ro ho\u1eb7c tr\u1ea3i nghi\u1ec7m k\u00e9m h\u01a1n tr\u01b0\u1edbc. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u, th\u1eddi k\u1ef3 t\u0103ng tr\u01b0\u1edfng \u201cd\u1ec5 \u0103n\u201d \u0111\u00e3 k\u1ebft th\u00fac.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-tam-ly-ng\u01b0\u1eddi-tieu-dung-vi\u1ec7t-nam-m\u1edbi-ki\u1ec3m-soat-thay-vi-khat-v\u1ecdng\" class=\"wp-block-heading\"><strong>T\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam m\u1edbi: Ki\u1ec3m so\u00e1t thay v\u00ec kh\u00e1t v\u1ecdng<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc sang m\u1ed9t giai \u0111o\u1ea1n t\u00e2m l\u00fd m\u1edbi. Thu nh\u1eadp t\u0103ng kh\u00f4ng d\u1eabn \u0111\u1ebfn chi ti\u00eau tho\u1ea3i m\u00e1i h\u01a1n. Thay v\u00e0o \u0111\u00f3, c\u00e1c h\u1ed9 gia \u0111\u00ecnh mua s\u1eafm c\u00f3 t\u00ednh to\u00e1n h\u01a1n, ch\u1ecdn l\u1ecdc h\u01a1n v\u00e0 \u00fd th\u1ee9c r\u1ee7i ro cao h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<p>H\u1ecd tr\u00ec ho\u00e3n c\u00e1c kho\u1ea3n chi l\u1edbn, soi k\u1ef9 b\u00e0i to\u00e1n gi\u1eefa gi\u00e1 v\u00e0 gi\u00e1 tr\u1ecb, v\u00e0 \u01b0u ti\u00ean t\u00ednh linh ho\u1ea1t h\u01a1n l\u00e0 cam k\u1ebft d\u00e0i h\u1ea1n. Ngay c\u1ea3 nh\u1eefng d\u1ecbp chi ti\u00eau \u201cm\u1ea1nh tay\u201d truy\u1ec1n th\u1ed1ng nh\u01b0 T\u1ebft c\u0169ng tr\u1edf n\u00ean th\u1ef1c t\u1ebf v\u00e0 ti\u1ebft ch\u1ebf h\u01a1n.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><span style=\"color: #080983;\"><strong><em>Kh\u00e1t v\u1ecdng v\u1eabn t\u1ed3n t\u1ea1i, nh\u01b0ng ph\u1ea3i \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3. Mong mu\u1ed1n \u0111\u01a1n thu\u1ea7n r\u1ea5t kh\u00f3 chuy\u1ec3n \u0111\u1ed5i.<\/em><\/strong><\/span><\/p>\r\n<hr \/>\r\n\r\n\r\n<p>V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng nh\u1edd c\u1ea3m x\u00fac ho\u1eb7c l\u1eddi h\u1ee9a cao c\u1ea5p, \u0111\u00e2y l\u00e0 th\u00e1ch th\u1ee9c mang t\u00ednh c\u1ea5u tr\u00fac, kh\u00f4ng ph\u1ea3i chu k\u1ef3.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-ni\u1ec1m-tin-ng\u01b0\u1eddi-tieu-dung-quan-tr\u1ecdng-h\u01a1n-tang-tr\u01b0\u1edfng-thu-nh\u1eadp\" class=\"wp-block-heading\"><strong>Ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan tr\u1ecdng h\u01a1n t\u0103ng tr\u01b0\u1edfng thu nh\u1eadp<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Thu nh\u1eadp t\u0103ng l\u00e0 th\u1eadt. Ni\u1ec1m tin th\u00ec kh\u00f4ng theo k\u1ecbp.<\/p>\r\n\r\n\r\n\r\n<p>Chi ph\u00ed y t\u1ebf, gi\u00e1o d\u1ee5c, bi\u1ebfn \u0111\u1ed9ng thu nh\u1eadp, qu\u00e1 tr\u00ecnh ch\u00ednh quy h\u00f3a nhanh v\u00e0 \u201cd\u01b0 ch\u1ea5n\u201d h\u1eadu COVID \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 r\u1ee7i ro. H\u1ecd \u00edt s\u1eb5n s\u00e0ng chi ti\u1ec1n cho c\u00e1c kho\u1ea3n l\u1edbn ho\u1eb7c kh\u00f4ng thi\u1ebft y\u1ebfu n\u1ebfu r\u1ee7i ro b\u1ecb c\u1ea3m nh\u1eadn l\u00e0 cao.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><em><strong><span style=\"color: #080983;\">Ch\u1ec9 s\u1ed1 ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn th\u1ea5p h\u01a1n giai \u0111o\u1ea1n tr\u01b0\u1edbc 2019, d\u00f9 m\u1ee9c s\u1ed1ng \u0111\u00e3 c\u1ea3i thi\u1ec7n.<\/span><\/strong><\/em><\/p>\r\n\r\n\r\n<hr \/>\r\n<p>H\u1ec7 qu\u1ea3 th\u01b0\u01a1ng m\u1ea1i th\u1ec3 hi\u1ec7n r\u1ea5t r\u00f5:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3 h\u01a1n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/li>\r\n\r\n\r\n\r\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m c\u1ea5p trong ng\u00e0nh tr\u01b0\u1edbc khi r\u1eddi b\u1ecf ng\u00e0nh<\/li>\r\n\r\n\r\n\r\n<li>S\u1ef1 tin c\u1eady v\u00e0 \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u01b0\u1ee3t tr\u1ed9i t\u00ednh m\u1edbi l\u1ea1<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>V\u1edbi team marketing, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a: Gi\u1ea3m r\u1ee7i ro c\u1ea3m nh\u1eadn quan tr\u1ecdng h\u01a1n vi\u1ec7c k\u00edch th\u00edch ham mu\u1ed1n.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-phan-m\u1ea3nh-ban-l\u1ebb-vi\u1ec7t-nam-dang-lam-suy-y\u1ebfu-nh\u1eefng-quy\u1ec1n-l\u1ef1c-truy\u1ec1n-th\u1ed1ng\" class=\"wp-block-heading\"><strong>Ph\u00e2n m\u1ea3nh b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang l\u00e0m suy y\u1ebfu nh\u1eefng \u2018quy\u1ec1n l\u1ef1c\u2019 truy\u1ec1n th\u1ed1ng<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 cho th\u1ea5y b\u00e1n l\u1ebb \u0111\u00e3 v\u01b0\u1ee3t qua m\u1ed9t ng\u01b0\u1ee1ng c\u1ea5u tr\u00fac m\u1edbi.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><strong><em><span style=\"color: #080983;\">Modern trade v\u00e0 e-commerce hi\u1ec7n chi\u1ebfm kho\u1ea3ng 44% doanh s\u1ed1 b\u00e1n l\u1ebb, t\u0103ng m\u1ea1nh so v\u1edbi g\u1ea7n nh\u01b0 b\u1eb1ng 0 \u0111\u1ea7u nh\u1eefng n\u0103m 2000.<\/span><\/em><\/strong><\/p>\r\n\r\n\r\n<hr \/>\r\n<p>Ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f2n vai tr\u00f2, nh\u01b0ng kh\u00f4ng c\u00f2n \u00e1p \u0111\u1ea3o. Minimart, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, nh\u00e0 thu\u1ed1c v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd, t\u00e1i \u0111\u1ecbnh h\u00ecnh kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, gi\u00e1 c\u1ea3 v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><span style=\"color: #080893;\"><em><strong>T\u1ef7 tr\u1ecdng modern trade t\u0103ng t\u1eeb ~15% (2005) l\u00ean ~32% (2025). E-commerce chi\u1ebfm ~12% doanh s\u1ed1 h\u00e0ng h\u00f3a b\u00e1n l\u1ebb.<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n<hr \/>\r\n<p>S\u1ef1 ph\u00e2n m\u1ea3nh n\u00e0y l\u00e0m y\u1ebfu \u0111i quy\u1ec1n l\u1ef1c \u0111\u1ecbnh gi\u00e1 v\u00e0 \u0111\u1ea9y c\u1ea1nh tranh d\u1ef1a tr\u00ean khuy\u1ebfn m\u00e3i l\u00ean cao. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n ki\u1ec3m so\u00e1t \u201ck\u1ec7 h\u00e0ng\u201d &#8211; n\u1ec1n t\u1ea3ng v\u00e0 nh\u00e0 b\u00e1n l\u1ebb m\u1edbi l\u00e0 ng\u01b0\u1eddi n\u1eafm quy\u1ec1n.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><span style=\"color: #080893;\"><em><strong>\u0110\u1ed9 ph\u1ee7 ph\u00e2n ph\u1ed1i quan tr\u1ecdng ngang, th\u1eadm ch\u00ed h\u01a1n, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n<hr \/>\r\n<h2 id=\"h-th\u01b0\u01a1ng-m\u1ea1i-di\u1ec7n-t\u1eed-amp-livestream-chu-y-tr\u01b0\u1edbc-chuy\u1ec3n-d\u1ed5i-sau\" class=\"wp-block-heading\"><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &amp; livestream: Ch\u00fa \u00fd tr\u01b0\u1edbc, chuy\u1ec3n \u0111\u1ed5i sau<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Digital commerce kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh ph\u1ee5. \u0110\u00e2y l\u00e0 \u0111\u1ea5u tr\u01b0\u1eddng ch\u00ednh n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1, so s\u00e1nh v\u00e0 mua h\u00e0ng.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><span style=\"color: #080983;\"><em><strong>80% ng\u01b0\u1eddi mua online \u01b0u ti\u00ean s\u00e0n TM\u0110T l\u1edbn; 63% xem livestream b\u00e1n h\u00e0ng; 53% mua qua video c\u00f3 g\u1eafn link.<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n<hr \/>\r\n<p>Livestream v\u00e0 social commerce l\u00e0m m\u1edd ranh gi\u1edbi gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 b\u00e1n l\u1ebb. Ch\u00fang th\u01b0\u1edfng cho s\u1ef1 t\u1ee9c th\u1eddi, khuy\u1ebfn m\u00e3i v\u00e0 t\u00ednh ch\u00e2n th\u1eadt &#8211; \u0111\u00f4i khi \u0111\u00e1nh \u0111\u1ed5i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<p>Hi\u1ec7u qu\u1ea3 marketing gi\u1edd \u0111\u00e2y kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi n\u0103ng l\u1ef1c l\u00e0m ch\u1ee7 n\u1ec1n t\u1ea3ng. Kh\u00f4ng th\u1eafng tr\u00ean feed, r\u1ea5t kh\u00f3 th\u1eafng trong gi\u1ecf h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-cu\u1ed9c-chi\u1ebfn-gia-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-la-dai-h\u1ea1n-khong-ph\u1ea3i-t\u1ea1m-th\u1eddi\" class=\"wp-block-heading\"><strong>Cu\u1ed9c chi\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 d\u00e0i h\u1ea1n, kh\u00f4ng ph\u1ea3i t\u1ea1m th\u1eddi<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng b\u1ecf th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd ch\u1ec9 \u0111ang \u0111\u00e1nh gi\u00e1 l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u201c\u0111\u00e1ng ti\u1ec1n\u201d.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><em><strong><span style=\"color: #080983;\">T\u00e0i ch\u00ednh ti\u00eau d\u00f9ng chi\u1ebfm ~26% GDP v\u00e0 ~58% doanh s\u1ed1 b\u00e1n l\u1ebb &#8211; v\u1eeba cho th\u1ea5y s\u1ee9c mua, v\u1eeba ph\u1ea3n \u00e1nh \u0111\u1ed9 nh\u1ea1y c\u1ea3m t\u00e0i ch\u00ednh.<\/span><\/strong><\/em><\/p>\r\n\r\n\r\n<hr \/>\r\n<p>\u0110\u1ed9 nh\u1ea1y gi\u00e1 t\u0103ng, khuy\u1ebfn m\u00e3i tr\u1edf th\u00e0nh \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d, nh\u00e3n h\u00e0ng ri\u00eang v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00e1ch th\u1ee9c t\u0103ng th\u1ecb ph\u1ea7n. Chi\u1ebfn l\u01b0\u1ee3c premium h\u00f3a ch\u1eefng l\u1ea1i n\u1ebfu kh\u00f4ng ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>Bi\u00ean l\u1ee3i nhu\u1eadn gi\u1edd ph\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7, kh\u00f4ng c\u00f2n l\u00e0 m\u1eb7c \u0111\u1ecbnh.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-t\u1eeb-s\u1edf-h\u1eefu-sang-tr\u1ea3i-nghi\u1ec7m-h\u01b0\u1edbng-di-m\u1edbi-c\u1ee7a-tang-tr\u01b0\u1edfng-t\u1ea1i-vi\u1ec7t-nam\" class=\"wp-block-heading\"><strong>T\u1eeb s\u1edf h\u1eefu sang tr\u1ea3i nghi\u1ec7m: H\u01b0\u1edbng \u0111i m\u1edbi c\u1ee7a t\u0103ng tr\u01b0\u1edfng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Khi s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ch\u1eefng l\u1ea1i, chi ti\u00eau \u0111ang d\u1ecbch chuy\u1ec3n sang d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><em><strong><span style=\"color: #080983;\">D\u1ecbch v\u1ee5 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n h\u00e0ng h\u00f3a, h\u1ea5p th\u1ee5 ph\u1ea7n chi ti\u00eau t\u0103ng th\u00eam c\u1ee7a h\u1ed9 gia \u0111\u00ecnh.<\/span><\/strong><\/em><\/p>\r\n\r\n\r\n<hr \/>\r\n<p>Du l\u1ecbch, gi\u1ea3i tr\u00ed, ti\u1ec7n \u00edch v\u00e0 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n \u0111ang h\u01b0\u1edfng l\u1ee3i t\u1eeb xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, t\u0103ng tr\u01b0\u1edfng ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c g\u1eafn tr\u1ea3i nghi\u1ec7m, d\u1ecbch v\u1ee5 ho\u1eb7c h\u1ec7 sinh th\u00e1i quanh s\u1ea3n ph\u1ea9m.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><em><strong><span style=\"color: #080983;\">T\u0103ng tr\u01b0\u1edfng \u0111ang chuy\u1ec3n t\u1eeb s\u1edf h\u1eefu sang s\u1eed d\u1ee5ng, t\u1eeb s\u1ea3n ph\u1ea9m sang kho\u1ea3nh kh\u1eafc.<\/span><\/strong><\/em><\/p>\r\n\r\n\r\n<hr \/>\r\n<h2 id=\"h-xu-h\u01b0\u1edbng-tieu-dung-vi\u1ec7t-nam-2026-co-y-nghia-gi-v\u1edbi-team-marketing\" class=\"wp-block-heading\">Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi team marketing?<\/h2>\r\n\r\n\r\n\r\n<p>H\u00e0m \u00fd cho CMO v\u00e0 l\u00e3nh \u0111\u1ea1o th\u01b0\u01a1ng m\u1ea1i kh\u00e1 \u201ckh\u00f3 nu\u1ed1t\u201d nh\u01b0ng r\u1ea5t r\u00f5 r\u00e0ng:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 n\u00fat th\u1eaft; s\u1ef1 tr\u1ea5n an m\u1edbi l\u00e0 n\u00fat th\u1eaft.<\/li>\r\n\r\n\r\n\r\n<li>Khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ph\u1ea7n c\u1ed1 \u0111\u1ecbnh c\u1ee7a cu\u1ed9c ch\u01a1i.<\/li>\r\n\r\n\r\n\r\n<li>L\u00e0m ch\u1ee7 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c k\u00eanh quan tr\u1ecdng h\u01a1n chi bao\u00a0 ng\u00e2n s\u00e1ch media.<\/li>\r\n\r\n\r\n\r\n<li>Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y, kh\u00f4ng ch\u1ec9 n\u00f3i l\u00fd t\u01b0\u1edfng hay s\u1ee9 m\u1ec7nh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Chu k\u1ef3 k\u1ebf ho\u1ea1ch n\u0103m, vai tr\u00f2 danh m\u1ee5c c\u1ed1 \u0111\u1ecbnh v\u00e0 th\u00f4ng \u0111i\u1ec7p \u201cm\u1ed9t cho t\u1ea5t c\u1ea3\u201d \u0111ang l\u1ec7ch pha v\u1edbi th\u1ef1c t\u1ebf ti\u00eau d\u00f9ng. Mu\u1ed1n th\u1eafng giai \u0111o\u1ea1n ti\u1ebfp theo, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0110\u1ecbnh v\u1ecb l\u1ea1i gi\u00e1 tr\u1ecb xoay quanh ni\u1ec1m tin, t\u00ednh h\u1eefu d\u1ee5ng v\u00e0 minh b\u1ea1ch gi\u00e1- gi\u00e1 tri.<\/li>\r\n\r\n\r\n\r\n<li>\u0110\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o n\u1ec1n t\u1ea3ng, n\u1ed9i dung native v\u00e0 n\u0103ng l\u1ef1c e-commerce.<\/li>\r\n\r\n\r\n\r\n<li>Thi\u1ebft k\u1ebf l\u1ea1i vai tr\u00f2 danh m\u1ee5c (volume, margin, traffic, SKU d\u1eabn d\u1eaft).<\/li>\r\n\r\n\r\n\r\n<li>Ch\u1ea5p nh\u1eadn t\u0103ng tr\u01b0\u1edfng s\u1ea3n l\u01b0\u1ee3ng ch\u1eadm h\u01a1n nh\u01b0ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p th\u1ef1c thi cao h\u01a1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i ph\u00f2ng th\u1ee7, m\u00e0 l\u00e0 chi ph\u00ed \u0111\u1ec3 ti\u1ebfp t\u1ee5c c\u1ea1nh tranh.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-vi\u1ec7t-nam-v\u1eabn-la-th\u1ecb-tr\u01b0\u1eddng-tang-tr\u01b0\u1edfng-nh\u01b0ng-khong-con-d\u1ec5-dang\" class=\"wp-block-heading\"><strong>Vi\u1ec7t Nam v\u1eabn l\u00e0 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng kh\u00f4ng c\u00f2n d\u1ec5 d\u00e0ng<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>C\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng ti\u00eau d\u00f9ng Vi\u1ec7t Nam kh\u00f4ng y\u1ebfu \u0111i, m\u00e0 tr\u01b0\u1edfng th\u00e0nh nhanh h\u01a1n k\u1ef3 v\u1ecdng c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n\r\n\r\n<p>Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo s\u1ebd \u01b0u \u00e1i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u00fang, l\u00e0m tr\u00fang v\u00e0 l\u00e0m t\u1edbi n\u01a1i t\u1edbi ch\u1ed1n, kh\u00f4ng ph\u1ea3i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u1ea1c quan. Nh\u1eefng brand v\u1eabn b\u00e1m v\u00e0o c\u00e1ch l\u00e0m c\u0169 s\u1ebd th\u1ea5y th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng kh\u00f3: Bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb b\u00f3p ngh\u1eb9t, nhu c\u1ea7u th\u00ec kh\u00f3 \u0111o\u00e1n. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng brand ch\u1ecbu thay \u0111\u1ed5i v\u1eabn c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng ch\u1ec9 khi gi\u00e1 tr\u1ecb h\u1ecd mang l\u1ea1i l\u00e0 th\u1eadt v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f4ng nh\u1eadn.<\/p>\r\n\r\n\r\n\r\n<p>B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp <a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\">AskCimigo<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 b\u00e1o c\u00e1o v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u1edbi tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i.<\/p>\r\n\r\n\r\n\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"vi\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; 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margin:0 auto !important; display:flex !important; justify-content:center !important; align-items:center !important; }\n                .askcimigo-scope .hero-text { width:100% !important; }\n\n                \/* logo *\/\n                .askcimigo-scope .askcimigo-logo {\n                    display:block !important;\n                    margin:0 auto 1.5rem !important;\n                    max-width:200px !important; width:100% !important; height:auto !important;\n                }\n\n                \/* text (default) *\/\n                .askcimigo-scope h1 {\n                    display:block !important;\n                    font-size:3rem !important;\n                    line-height:1.2 !important;\n                    margin:0 0 1.5rem !important;\n                    color:#0f172a !important;\n                    text-align:center !important;\n                    font-weight:800 !important;\n                }\n                .askcimigo-scope .headline-blue { color:#010101 !important; 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}\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">T\u1eeb c\u00e2n nh\u1eafc \u0111\u1ebfn n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng<\/span> <span class=\"highlight\">ch\u1ec9 trong v\u00e0i gi\u00e2y<\/span><\/h1>\n                        <p>Truy c\u1eadp ngay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p tr\u00ean to\u00e0n Vi\u1ec7t Nam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00e1m ph\u00e1 ngay<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgq8k7y808htletgylh636w7?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgroslia02v5ty0im5jko12r?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            \u0110\u01b0\u1ee3c h\u01a1n 500 th\u01b0\u01a1ng hi\u1ec7u tin d\u00f9ng                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n\r\n\r\n\r\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi ho\u1eb7c y\u00eau c\u1ea7u n\u00e0o, vui l\u00f2ng li\u00ean h\u1ec7 qua <a href=\"mailto:ask@cimigo.com\" target=\"_blank\" rel=\"noopener\"><strong>ask@cimigo.com<\/strong><\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m 2026 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh nhanh h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111a s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u. H\u1ec7 qu\u1ea3 l\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb si\u1ebft ch\u1eb7t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ch\u1eadm l\u1ea1i v\u00e0 k\u1ebft qu\u1ea3 [&hellip;]<\/p>\n","protected":false},"author":378,"featured_media":29310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1829],"tags":[1024,1052,1012,1126,1016],"class_list":["post-29307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam-vi","tag-nghien-cuu-thi-truong-kinh-te-viet-nam","tag-nghien-cuu-thi-truong-truyen-thong-viet-nam","tag-nghien-cuu-thi-truong-viet-nam","tag-tiep-thi-viet-nam","tag-xu-huong-tiep-thi-cua-nguoi-tieu-dung-viet-nam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng kh\u00f3. Nhi\u1ec1u y\u1ebfu t\u1ed1 thay \u0111\u1ed5i \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cimigo.com\/vi\/trends\/xu-huong-tieu-dung-viet-nam-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026\" \/>\n<meta property=\"og:description\" content=\"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2026 cho th\u1ea5y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng kh\u00f3. 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