{"id":29241,"date":"2026-02-26T09:14:07","date_gmt":"2026-02-26T02:14:07","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29241"},"modified":"2026-02-23T14:53:00","modified_gmt":"2026-02-23T07:53:00","slug":"hanh-vi-tieu-dung-viet-nam-nam-2025","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/hanh-vi-tieu-dung-viet-nam-nam-2025\/","title":{"rendered":"H\u00e0nh vi ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u0103m 2025"},"content":{"rendered":"\r\n<p>H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng. Trong n\u0103m 2025, nhi\u1ec1u chuy\u1ec3n bi\u1ebfn n\u1ed5i b\u1eadt trong h\u00e0nh vi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i, b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed5i m\u1edbi. \u0110\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u00e0 <a href=\"https:\/\/www.cimigo.com\/vi\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> theo d\u00f5i s\u00e1t sao th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam trong n\u0103m qua.<\/p>\r\n<p><a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29274 size-large\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-1024x536.png\" alt=\"H\u00e0nh vi ti\u00eau d\u00f9ng 1\" width=\"640\" height=\"335\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-1024x536.png 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-300x157.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-768x402.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-1536x804.png 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-2048x1072.png 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-1320x691.png 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/02\/Vietnam-consumer-behavior-in-2025-From-matcha-to-QR-code-payments-Web-03-02-26-VIE-600x314.png 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\r\n\r\n\r\n\r\n<h2><strong>C\u01a1n s\u1ed1t matcha<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Matcha \u0111\u00e3 chuy\u1ec3n t\u1eeb hi\u1ec7n t\u01b0\u1ee3ng tr\u00e0o l\u01b0u th\u00e0nh lo\u1ea1i s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, v\u1edbi Gen Z gia t\u0103ng t\u1ea7n su\u1ea5t v\u00e0 chi ti\u00eau l\u00ean m\u1eb7t h\u00e0ng n\u00e0y r\u00f5 r\u1ec7t. C\u00e1c h\u01b0\u01a1ng v\u1ecb m\u1edbi v\u00e0 c\u00e1c bi\u1ebfn t\u1ea5u t\u1eadp trung v\u00e0o s\u1ee9c kh\u1ecfe \u0111ang gi\u1eef cho ng\u00e0nh Matcha lu\u00f4n duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1i m\u1edbi.<\/p>\r\n\r\n\r\n\r\n<h2><strong>H\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i: Thanh to\u00e1n QR code b\u00f9ng n\u1ed5<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Ti\u1ec1n m\u1eb7t kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn duy nh\u1ea5t. S\u1eed d\u1ee5ng v\u00ed \u0111i\u1ec7n t\u1eed thanh to\u00e1n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 ng\u00e0y c\u00e0ng gia t\u0103ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ho\u00e0n ti\u1ec1n xu\u1ea5t hi\u1ec7n tr\u00ean \u1ee9ng d\u1ee5ng ng\u00e2n h\u00e0ng, th\u00fac \u0111\u1ea9y vi\u1ec7c s\u1eed d\u1ee5ng h\u00e0ng ng\u00e0y. S\u1ef1 ti\u1ec7n l\u1ee3i gi\u1edd \u0111\u00e2y v\u01b0\u1ee3t qua gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2><strong>V\u0103n h\u00f3a ti\u1ec7n l\u1ee3i<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng, t\u1eeb c\u00e1c ph\u1ea7n \u0103n mang \u0111i \u0111\u1ebfn giao h\u00e0ng nhanh. Ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng hi\u1ec7n nay.<\/p>\r\n\r\n\r\n\r\n<h2><strong>H\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i:<\/strong> <strong>S\u1ee9c kh\u1ecfe v\u00e0 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chi ti\u00eau nhi\u1ec1u v\u00e0o th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1, g\u00f3i t\u1eadp gym, \u0111\u1ec3 h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n. S\u1ed1ng kh\u1ecfe gi\u1edd tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\r\n\r\n\r\n\r\n<h2><strong>\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>C\u00e1c xu h\u01b0\u1edbng kh\u00f4ng ch\u1ec9 mang t\u00ednh gi\u1ea3i tr\u00ed, m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, d\u1eabn d\u1eaft h\u00e0ng t\u1ef7 \u0111\u1ed3ng chi ti\u00eau. V\u1edbi marketer, vi\u1ec7c nh\u1eadn ra s\u1edbm \u201ckho\u1ea3nh kh\u1eafc matcha\u201d ti\u1ebfp theo ch\u00ednh l\u00e0 ranh gi\u1edbi gi\u1eefa d\u1eabn \u0111\u1ea7u v\u00e0 b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\r\n\r\n\r\n\r\n<p>V\u1edbi AskCimigo, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 t\u00edn hi\u1ec7u xu h\u01b0\u1edbng c\u1ee7a c\u00e1c ng\u00e0nh h\u00e0ng, nh\u00e2n kh\u1ea9u h\u1ecdc, t\u1ea5t c\u1ea3 m\u1edbi nh\u1ea5t thay v\u00ec d\u1ef1a v\u00e0o vi\u1ec7c nh\u00ecn l\u1ea1i qu\u00e1 kh\u1ee9.<\/p>\r\n\r\n\r\n\r\n<p>B\u1eaft \u0111\u1ea7u truy v\u1ea5n n\u1ec1n t\u1ea3ng tr\u00ed tu\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i ngay b\u00e2y gi\u1edd. Ch\u1ec9 v\u1edbi 5.999.000 VN\u0110\/th\u00e1ng (265 USD\/th\u00e1ng), g\u00f3i \u0111\u0103ng k\u00fd bao g\u1ed3m kho b\u00e1o c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng, dashboard t\u01b0\u01a1ng t\u00e1c v\u00e0 truy v\u1ea5n \u0111\u00e0m tho\u1ea1i b\u1eb1ng AI.<\/p>\r\n\r\n\r\n\r\n<p>B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp <a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\">AskCimigo<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 b\u00e1o c\u00e1o v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u1edbi tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i ngay.<\/p>\r\n\r\n\r\n\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"vi\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; margin:0 auto !important; display:flex !important; justify-content:center !important; align-items:center !important; }\n                .askcimigo-scope .hero-text { width:100% !important; }\n\n                \/* logo *\/\n                .askcimigo-scope .askcimigo-logo {\n                    display:block !important;\n                    margin:0 auto 1.5rem !important;\n                    max-width:200px !important; width:100% !important; height:auto !important;\n                }\n\n                \/* text (default) *\/\n                .askcimigo-scope h1 {\n                    display:block !important;\n                    font-size:3rem !important;\n                    line-height:1.2 !important;\n                    margin:0 0 1.5rem !important;\n                    color:#0f172a !important;\n                    text-align:center !important;\n                    font-weight:800 !important;\n                }\n                .askcimigo-scope .headline-blue { color:#010101 !important; font-weight:800 !important; }\n                .askcimigo-scope .highlight { color:#1f61a9 !important; white-space:nowrap !important; font-weight:800 !important; }\n                .askcimigo-scope p {\n                    display:block !important;\n                    font-size:1.25rem !important;\n                    color:#475569 !important;\n                    margin:0 0 2rem !important;\n                    line-height:1.7 !important;\n                    text-align:center !important;\n                }\n\n                \/* buttons *\/\n                .askcimigo-scope .cta-group { display:flex !important; gap:1.5rem !important; margin:0 0 2rem !important; justify-content:center !important; flex-wrap:wrap !important; }\n                .askcimigo-scope .btn-primary,\n                .askcimigo-scope .btn-secondary {\n                    display:inline-flex !important;\n                    align-items:center !important;\n                    justify-content:center !important;\n                    cursor:pointer !important;\n                    user-select:none !important;\n                    padding:.75rem 1.5rem !important;\n                    border-radius:8px !important;\n                    text-decoration:none !important;\n                    font-weight:700 !important;\n                    line-height:1 !important;\n                    border:0 !important;\n                    transition: background .15s ease, border-color .15s ease, color .15s ease !important;\n                    box-shadow:0 1px 0 rgba(0,0,0,.04) !important;\n                    color:#fff !important;\n                }\n                .askcimigo-scope .btn-primary { background:#9dc42f !important; }\n                .askcimigo-scope .btn-primary:hover { background:#82a525 !important; }\n                .askcimigo-scope .btn-secondary { background:#116bb1 !important; border:2px solid #116bb1 !important; }\n                .askcimigo-scope .btn-secondary:hover { background:#0d5a94 !important; }\n\n                \/* trust badge *\/\n                .askcimigo-scope .trust-badge { display:flex !important; align-items:center !important; gap:.5rem !important; color:#64748b !important; font-size:.9rem !important; justify-content:center !important; }\n                .askcimigo-scope .trust-badge svg { width:20px !important; height:20px !important; color:#22c55e !important; flex-shrink:0 !important; }\n\n                \/* responsive *\/\n                .askcimigo-scope .mobile-demo { display:none !important; }\n                @media (max-width:768px){\n                    .askcimigo-scope h1 { font-size:2.2rem !important; }\n                    .askcimigo-scope p { font-size:1.1rem !important; }\n                    .askcimigo-scope .desktop-demo { display:none !important; }\n                    .askcimigo-scope .mobile-demo { display:inline-flex !important; }\n                    .askcimigo-scope .askcimigo-logo { max-width:160px !important; }\n                }\n\n                \/* ================================\n                   Compact mode overrides\n                   ================================ *\/\n                .askcimigo-scope.is-compact .hero {\n                    padding:18px 16px !important;\n                }\n                .askcimigo-scope.is-compact .askcimigo-logo {\n                    max-width:140px !important;\n                    margin:0 auto 10px !important;\n                }\n                .askcimigo-scope.is-compact h1 {\n                    font-size:1.35rem !important;\n                    line-height:1.25 !important;\n                    margin:0 0 .5rem !important;\n                }\n                .askcimigo-scope.is-compact .highlight { white-space:normal !important; 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}\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">T\u1eeb c\u00e2n nh\u1eafc \u0111\u1ebfn n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng<\/span> <span class=\"highlight\">ch\u1ec9 trong v\u00e0i gi\u00e2y<\/span><\/h1>\n                        <p>Truy c\u1eadp ngay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p tr\u00ean to\u00e0n Vi\u1ec7t Nam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00e1m ph\u00e1 ngay<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgq8k7y808htletgylh636w7?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgroslia02v5ty0im5jko12r?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            \u0110\u01b0\u1ee3c h\u01a1n 500 th\u01b0\u01a1ng hi\u1ec7u tin d\u00f9ng                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n\r\n\r\n\r\n<p>2025 \u0111\u00e3 cho ch\u00fang ta th\u1ea5y t\u1ed1c \u0111\u1ed9 c\u1ee7a s\u1ef1 thay \u0111\u1ed5i. 2026 s\u1ebd c\u00f2n nhanh h\u01a1n n\u1eefa.<\/p>\r\n\r\n\r\n\r\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi ho\u1eb7c y\u00eau c\u1ea7u n\u00e0o, vui l\u00f2ng li\u00ean h\u1ec7 qua <a href=\"mailto:ask@cimigo.com\" target=\"_blank\" rel=\"noopener\"><strong>ask@cimigo.com<\/strong><\/a>, ho\u1eb7c theo d\u00f5i <a href=\"https:\/\/lnkd.in\/gFKSrPzZ\" target=\"_blank\" rel=\"noopener\"><strong>b\u1ea3n tin Cimigo<\/strong><\/a> \u0111\u1ec3 nh\u1eadn th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng. Trong n\u0103m 2025, nhi\u1ec1u chuy\u1ec3n bi\u1ebfn n\u1ed5i b\u1eadt trong h\u00e0nh vi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i, b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed5i m\u1edbi. \u0110\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u00e0 Cimigo theo d\u00f5i [&hellip;]<\/p>\n","protected":false},"author":378,"featured_media":29274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1829],"tags":[1048,1024,1016],"class_list":["post-29241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam-vi","tag-nghien-cuu-thi-truong-ban-le-viet-nam","tag-nghien-cuu-thi-truong-kinh-te-viet-nam","tag-xu-huong-tiep-thi-cua-nguoi-tieu-dung-viet-nam"],"acf":[],"yoast_head":"<!-- This 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