{"id":29157,"date":"2026-01-06T09:09:36","date_gmt":"2026-01-06T02:09:36","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29157"},"modified":"2026-02-06T09:10:15","modified_gmt":"2026-02-06T02:10:15","slug":"xu-huong-hanh-vi-gen-z-marketer-nen-biet","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/xu-huong-hanh-vi-gen-z-marketer-nen-biet\/","title":{"rendered":"Xu h\u01b0\u1edbng h\u00e0nh vi gen Z marketer n\u00ean bi\u1ebft"},"content":{"rendered":"\r\n<p>Xu h\u01b0\u1edbng h\u00e0nh vi gen Z \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam, v\u00e0 h\u1ecd \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t nhanh. D\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb <a href=\"https:\/\/www.cimigo.com\/vi\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a>, th\u1ebf h\u1ec7 sinh ra trong k\u1ef7 nguy\u00ean s\u1ed1 n\u00e0y th\u1eb3ng th\u1eafn, k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u v\u00e0 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t nh\u00f3m \u201cti\u1ec1m n\u0103ng\u201d trong t\u01b0\u01a1ng lai. H\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi mua s\u1eafm, ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1eabn d\u1eaft xu h\u01b0\u1edbng v\u0103n h\u00f3a c\u1ee7a hi\u1ec7n t\u1ea1i.<\/p>\r\n<p><a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29159 size-full\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/01\/Gen-Z-Vietnam-What-every-marketer-needs-to-know-Web-12-01-26-VIE.jpg\" alt=\"Xu h\u01b0\u1edbng h\u00e0nh vi gen Z\" width=\"860\" height=\"450\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/01\/Gen-Z-Vietnam-What-every-marketer-needs-to-know-Web-12-01-26-VIE.jpg 860w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/01\/Gen-Z-Vietnam-What-every-marketer-needs-to-know-Web-12-01-26-VIE-300x157.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/01\/Gen-Z-Vietnam-What-every-marketer-needs-to-know-Web-12-01-26-VIE-768x402.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2026\/01\/Gen-Z-Vietnam-What-every-marketer-needs-to-know-Web-12-01-26-VIE-600x314.jpg 600w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\r\n\r\n\r\n\r\n<h2><strong>H\u00e0nh vi gen Z: Online th\u01b0\u1eddng xuy\u00ean v\u00e0 \u01b0u ti\u00ean di \u0111\u1ed9ng<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Gen Z kh\u00f4ng l\u00ean m\u1ea1ng; h\u1ecd \u201cs\u1ed1ng\u201d tr\u00ean m\u1ea1ng. TikTok, Instagram v\u00e0 YouTube l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn b\u1ea5t ly th\u00e2n h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. B\u1ea1n s\u1ebd tr\u1edf n\u00ean v\u00f4 h\u00ecnh n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng g\u1eafn li\u1ec1n v\u1edbi h\u00e0nh tr\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a gen Z.<\/p>\r\n\r\n\r\n\r\n<h2><strong>H\u00e0nh vi gen Z: T\u00edn hi\u1ec7u c\u1ee7a s\u1ef1 tin c\u1eady<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c th\u1ebf h\u1ec7 l\u1edbn tu\u1ed5i, gen Z s\u1ebd kh\u00f4ng d\u1ec5 \u0111\u1ec3 tin v\u00e0o s\u1ef1 b\u00f3ng b\u1ea9y c\u1ee7a doanh nghi\u1ec7p. H\u1ecd mu\u1ed1n c\u00f3 s\u1ef1 ki\u1ec3m ch\u1ee9ng, \u0111\u00e1nh gi\u00e1 t\u1eeb b\u1ea1n b\u00e8 \u0111\u1ed3ng l\u1ee9a, c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u01b0\u1edbc khi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn. Ni\u1ec1m tin \u0111\u1ebfn t\u1eeb nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c n\u00f3i v\u1ec1 b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec b\u1ea1n t\u1ef1 n\u00f3i v\u1ec1 m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2><strong>H\u00e0nh vi gen Z: Gi\u00e1 tr\u1ecb th\u00fac \u0111\u1ea9y chi ti\u00eau<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>T\u1eeb t\u00ednh b\u1ec1n v\u1eefng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, gen Z mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1eadp tr\u01b0\u1eddng. Gi\u00e1 c\u1ea3 quan tr\u1ecdng, nh\u01b0ng gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 s\u1ee9c n\u1eb7ng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h2><strong>\u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 g\u00ec?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>AskCimigo c\u00f3 th\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 xu h\u01b0\u1edbng h\u00e0nh vi gen Z, h\u1ecd mua g\u00ec, h\u1ecd kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2u v\u00e0 nh\u1eefng t\u00edn hi\u1ec7u n\u00e0o \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi c\u1ee7a h\u1ecd. C\u00e1c marketer ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o nhu c\u1ea7u c\u1ee7a gen Z c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n r\u1ea5t nhanh trong c\u00e1c ng\u00e0nh h\u00e0ng, t\u1eeb F&amp;B, th\u1eddi trang \u0111\u1ebfn t\u00e0i ch\u00ednh v\u00e0 gi\u00e1o d\u1ee5c.<\/p>\r\n\r\n\r\n\r\n<p>B\u1eaft \u0111\u1ea7u truy v\u1ea5n n\u1ec1n t\u1ea3ng tr\u00ed tu\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i ngay b\u00e2y gi\u1edd. Ch\u1ec9 v\u1edbi 5.999.000 VN\u0110\/th\u00e1ng (265 USD\/th\u00e1ng), g\u00f3i \u0111\u0103ng k\u00fd bao g\u1ed3m kho b\u00e1o c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng, dashboard t\u01b0\u01a1ng t\u00e1c v\u00e0 truy v\u1ea5n \u0111\u00e0m tho\u1ea1i b\u1eb1ng AI.<\/p>\r\n\r\n\r\n\r\n<p>B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp<a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\"> AskCimigo<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 b\u00e1o c\u00e1o v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u1edbi tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i.<\/p>\r\n\r\n\r\n\r\n<p>        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"vi\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; 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}\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">T\u1eeb c\u00e2n nh\u1eafc \u0111\u1ebfn n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng<\/span> <span class=\"highlight\">ch\u1ec9 trong v\u00e0i gi\u00e2y<\/span><\/h1>\n                        <p>Truy c\u1eadp ngay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p tr\u00ean to\u00e0n Vi\u1ec7t Nam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00e1m ph\u00e1 ngay<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgq8k7y808htletgylh636w7?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgroslia02v5ty0im5jko12r?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            \u0110\u01b0\u1ee3c h\u01a1n 500 th\u01b0\u01a1ng hi\u1ec7u tin d\u00f9ng                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        .<\/p>\r\n\r\n\r\n\r\n<p>\ud83d\udc49 V\u1edbi AskCimigo, b\u1ea1n c\u00f3 th\u1ec3 truy v\u1ea5n h\u00e0nh vi Gen Z Vi\u1ec7t Nam, v\u01b0\u1ee3t l\u00ean tr\u01b0\u1edbc c\u1ea3 th\u1ebf h\u1ec7 quy\u1ebft \u0111o\u00e1n n\u00e0y.<\/p>\r\n\r\n\r\n\r\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi ho\u1eb7c y\u00eau c\u1ea7u n\u00e0o, vui l\u00f2ng li\u00ean h\u1ec7 qua <a href=\"mailto:ask@cimigo.com\" target=\"_blank\" rel=\"noopener\"><strong>ask@cimigo.com<\/strong><\/a>, ho\u1eb7c theo d\u00f5i <a href=\"https:\/\/lnkd.in\/gFKSrPzZ\" target=\"_blank\" rel=\"noopener\"><strong>b\u1ea3n tin Cimigo<\/strong><\/a> \u0111\u1ec3 nh\u1eadn th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Xu h\u01b0\u1edbng h\u00e0nh vi gen Z \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam, v\u00e0 h\u1ecd \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t nhanh. D\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb Cimigo, th\u1ebf h\u1ec7 sinh ra trong k\u1ef7 nguy\u00ean s\u1ed1 n\u00e0y th\u1eb3ng th\u1eafn, k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u v\u00e0 kh\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":378,"featured_media":29155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1829],"tags":[1012,1016],"class_list":["post-29157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam-vi","tag-nghien-cuu-thi-truong-viet-nam","tag-xu-huong-tiep-thi-cua-nguoi-tieu-dung-viet-nam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xu h\u01b0\u1edbng 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