{"id":29064,"date":"2026-01-13T16:43:03","date_gmt":"2026-01-13T09:43:03","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29064"},"modified":"2026-01-13T16:43:03","modified_gmt":"2026-01-13T09:43:03","slug":"research-costs-marketers-millions","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/research-costs-marketers-millions\/","title":{"rendered":"Why waiting weeks for research costs marketers millions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In fast-moving markets like Vietnam, speed is no longer a luxury. It\u2019s a competitive advantage. Yet many companies are still stuck in the old model, where high market research cost and long timelines mean commissioning studies, waiting weeks for reports, and only then making decisions. By that point, the moment has already passed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly the gap <\/span><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AskCimigo<\/span><\/a><span style=\"font-weight: 400;\">, powered by <\/span><a href=\"https:\/\/www.cimigo.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cimigo<\/span><\/a><span style=\"font-weight: 400;\">\u2019s consumer research expertise, was built to close, enabling brands to move from slow insights to decisions in real time.<\/span><\/p>\n<p><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29072 size-large\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-1024x536.jpg\" alt=\"research cost\" width=\"640\" height=\"335\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-1024x536.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-300x157.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-768x402.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-1536x804.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-2048x1071.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-1320x691.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/Why-waiting-weeks-for-research-costs-marketers-millions-Web-25-11-25-EN-600x314.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h2><b>The real cost of delay<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every day spent waiting on research is a day your competitors are testing, adapting, and moving forward, while market research cost continues to rise. Delayed insights mean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slower campaigns: missing cultural or seasonal windows.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weaker pitches: agencies lose new business because they can\u2019t answer client questions on the spot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher risk: launching without consumer validation often leads to costly mistakes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Visit<\/span><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">AskCimigo<\/span><\/a> <span style=\"font-weight: 400;\">and interrogate the report with our AI assistant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; 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}\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        <\/span><\/p>\n<h2><b>Why agility wins<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The C-suite increasingly expects answers in real time. Marketers who can walk into a meeting with fresh consumer data at their fingertips win the confidence of leadership and the budget that follows.<\/span><\/p>\n<h2><b>From weeks to minutes: Faster insights, lower research cost<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">That\u2019s the promise of AskCimigo. By combining 20 years of Cimigo\u2019s consumer research with an interactive, AI-powered platform, we\u2019ve dramatically reduced both the research-to-decision cycle and overall research cost. What once took weeks is now instant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visit<\/span><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">AskCimigo<\/span><\/a> <span style=\"font-weight: 400;\">and interrogate the report with our AI assistant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; 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}\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        <\/span><\/p>\n<h2><b>The bottom line<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In business, speed translates directly into growth. The brands and agencies that win are those who stop waiting for answers and start accessing them instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start interrogating our consumer intelligence platform now. For only VND 5,999,000 \/ month (US$265 \/ month), it includes a growing repository of reports, interactive dashboards and AI conversational interrogation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <strong>try it for free<\/strong>. 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Try AskCimigo today and put Vietnam\u2019s consumers at your fingertips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions or inquiries, please contact us at <a href=\"mailto:ask@cimigo.com\" target=\"_blank\" rel=\"noopener\">ask@cimigo.com<\/a>, or follow <a href=\"https:\/\/lnkd.in\/gFKSrPzZ\" target=\"_blank\" rel=\"noopener\">Cimigo\u2019s newsletter<\/a> for more useful insights.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In fast-moving markets like Vietnam, speed is no longer a luxury. It\u2019s a competitive advantage. Yet many companies are still stuck in the old model, where high market research cost and long timelines mean commissioning studies, waiting weeks for reports, and only then making decisions. By that point, the moment has already passed. This is [&hellip;]<\/p>\n","protected":false},"author":378,"featured_media":29072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1872],"tags":[1556,1,482,1124],"class_list":["post-29064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam-en","tag-market-research-vietnam","tag-vietnam-advertising-market-research","tag-vietnam-consumer-marketing-trends","tag-vietnam-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why waiting weeks for research costs marketers millions - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Understand how high research cost impacts your business decisions and slows down your competitive 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