{"id":29022,"date":"2025-12-10T08:31:41","date_gmt":"2025-12-10T01:31:41","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=29022"},"modified":"2025-12-10T08:31:41","modified_gmt":"2025-12-10T01:31:41","slug":"nguoi-tieu-dung-hien-dai","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/nguoi-tieu-dung-hien-dai\/","title":{"rendered":"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i: S\u1ed1 h\u00f3a, s\u00e0nh s\u1ecfi, s\u1eb5n s\u00e0ng ch\u1ed1t"},"content":{"rendered":"\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t. T\u1eebng m\u1ed9t th\u1eddi trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ee7 y\u1ebfu mua s\u1eafm tr\u1ef1c ti\u1ebfp, kh\u00e1ch h\u00e0ng ng\u00e0y nay \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ed1i v\u1edbi c\u00e1c marketer v\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, th\u00e1ch th\u1ee9c kh\u00f4ng c\u00f2n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i; m\u00e0 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 theo k\u1ecbp h\u1ecd.<\/p>\r\n<p><a href=\"https:\/\/www.cimigo.com\/vi\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29024 size-large\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-1024x536.jpg\" alt=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i\" width=\"640\" height=\"335\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-1024x536.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-300x157.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-768x402.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-1536x804.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-2048x1071.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-1320x691.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE-600x314.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\r\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n n\u1eafm b\u1eaft k\u1ecbp th\u1eddi nh\u1eefng insight m\u00e0 <a href=\"https:\/\/www.cimigo.com\/vi\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> t\u1ed5ng h\u1ee3p qua nhi\u1ec1u b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i nhanh ch\u00f3ng hi\u1ec7n nay.<\/p>\r\n\r\n\r\n\r\n<h2><strong>\u01afu ti\u00ean k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi mua s\u1eafm Vi\u1ec7t Nam b\u00e2y gi\u1edd k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh r\u1ea5t t\u1ed1t. H\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tr\u00ean TikTok, chuy\u1ec3n sang \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 tr\u00ean Shopee v\u00e0 k\u1ebft th\u00fac t\u1ea1i m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i. V\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 giao h\u00e0ng h\u1ecfa t\u1ed1c kh\u00f4ng c\u00f2n l\u00e0 ti\u1ec7n \u00edch \u0111\u1eb7c bi\u1ec7t; \u0111\u00f3 l\u00e0 ti\u00eau chu\u1ea9n m\u00e0 kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng.<\/p>\r\n\r\n\r\n\r\n<h2><strong>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb th\u1ef1c, kh\u00f4ng ch\u1ec9 m\u1ee9c gi\u00e1<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm c\u00e1c \u01b0u \u0111\u00e3i. H\u1ecd mu\u1ed1n gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng c\u1ee7a m\u00ecnh: th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh, s\u1ea3n ph\u1ea9m an to\u00e0n cho con c\u00e1i, l\u1ef1a ch\u1ecdn l\u00e2u d\u00e0i x\u1ee9ng \u0111\u00e1ng v\u1edbi th\u1eddi gian m\u00e0 h\u1ecd \u0111\u00e3 b\u1ecf ra.<\/p>\r\n<p>Uy t\u00edn v\u00e0 ni\u1ec1m tin \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 t\u1eeb nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\r\n\r\n\r\n\r\n<p>Truy c\u1eadp<a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\"> AskCimigo<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 b\u00e1o c\u00e1o v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u1edbi tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i.<\/p>\r\n\r\n\r\n\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"vi\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; margin:0 auto !important; display:flex !important; justify-content:center !important; align-items:center !important; }\n                .askcimigo-scope .hero-text { width:100% !important; }\n\n                \/* logo *\/\n                .askcimigo-scope .askcimigo-logo {\n                    display:block !important;\n                    margin:0 auto 1.5rem !important;\n                    max-width:200px !important; width:100% !important; height:auto !important;\n                }\n\n                \/* text (default) *\/\n                .askcimigo-scope h1 {\n                    display:block !important;\n                    font-size:3rem !important;\n                    line-height:1.2 !important;\n                    margin:0 0 1.5rem !important;\n                    color:#0f172a !important;\n                    text-align:center !important;\n                    font-weight:800 !important;\n                }\n                .askcimigo-scope .headline-blue { color:#010101 !important; font-weight:800 !important; }\n                .askcimigo-scope .highlight { color:#1f61a9 !important; white-space:nowrap !important; font-weight:800 !important; }\n                .askcimigo-scope p {\n                    display:block !important;\n                    font-size:1.25rem !important;\n                    color:#475569 !important;\n                    margin:0 0 2rem !important;\n                    line-height:1.7 !important;\n                    text-align:center !important;\n                }\n\n                \/* buttons *\/\n                .askcimigo-scope .cta-group { display:flex !important; gap:1.5rem !important; margin:0 0 2rem !important; justify-content:center !important; flex-wrap:wrap !important; }\n                .askcimigo-scope .btn-primary,\n                .askcimigo-scope .btn-secondary {\n                    display:inline-flex !important;\n                    align-items:center !important;\n                    justify-content:center !important;\n                    cursor:pointer !important;\n                    user-select:none !important;\n                    padding:.75rem 1.5rem !important;\n                    border-radius:8px !important;\n                    text-decoration:none !important;\n                    font-weight:700 !important;\n                    line-height:1 !important;\n                    border:0 !important;\n                    transition: background .15s ease, border-color .15s ease, color .15s ease !important;\n                    box-shadow:0 1px 0 rgba(0,0,0,.04) !important;\n                    color:#fff !important;\n                }\n                .askcimigo-scope .btn-primary { background:#9dc42f !important; }\n                .askcimigo-scope .btn-primary:hover { background:#82a525 !important; }\n                .askcimigo-scope .btn-secondary { background:#116bb1 !important; border:2px solid #116bb1 !important; }\n                .askcimigo-scope .btn-secondary:hover { background:#0d5a94 !important; }\n\n                \/* trust badge *\/\n                .askcimigo-scope .trust-badge { display:flex !important; align-items:center !important; gap:.5rem !important; color:#64748b !important; font-size:.9rem !important; justify-content:center !important; }\n                .askcimigo-scope .trust-badge svg { width:20px !important; height:20px !important; color:#22c55e !important; flex-shrink:0 !important; }\n\n                \/* responsive *\/\n                .askcimigo-scope .mobile-demo { display:none !important; }\n                @media (max-width:768px){\n                    .askcimigo-scope h1 { font-size:2.2rem !important; }\n                    .askcimigo-scope p { font-size:1.1rem !important; }\n                    .askcimigo-scope .desktop-demo { display:none !important; }\n                    .askcimigo-scope .mobile-demo { display:inline-flex !important; }\n                    .askcimigo-scope .askcimigo-logo { max-width:160px !important; }\n                }\n\n                \/* ================================\n                   Compact mode overrides\n                   ================================ *\/\n                .askcimigo-scope.is-compact .hero {\n                    padding:18px 16px !important;\n                }\n                .askcimigo-scope.is-compact .askcimigo-logo {\n                    max-width:140px !important;\n                    margin:0 auto 10px !important;\n                }\n                .askcimigo-scope.is-compact h1 {\n                    font-size:1.35rem !important;\n                    line-height:1.25 !important;\n                    margin:0 0 .5rem !important;\n                }\n                .askcimigo-scope.is-compact .highlight { white-space:normal !important; }\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">T\u1eeb c\u00e2n nh\u1eafc \u0111\u1ebfn n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng<\/span> <span class=\"highlight\">ch\u1ec9 trong v\u00e0i gi\u00e2y<\/span><\/h1>\n                        <p>Truy c\u1eadp ngay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p tr\u00ean to\u00e0n Vi\u1ec7t Nam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00e1m ph\u00e1 ngay<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgq8k7y808htletgylh636w7?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgroslia02v5ty0im5jko12r?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            \u0110\u01b0\u1ee3c h\u01a1n 500 th\u01b0\u01a1ng hi\u1ec7u tin d\u00f9ng                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n\r\n\r\n\r\n<h2><strong>Quy\u1ebft \u0111o\u00e1n v\u00e0 s\u1eb5n s\u00e0ng ch\u1ed1t<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Trong giao d\u1ecbch kh\u00f4ng c\u00f3 t\u1eeb \u201cki\u00ean nh\u1eabn\u201d. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn t\u1ee9c th\u1eddi v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong v\u00e0i ph\u00fat. H\u1ecd mong \u0111\u1ee3i c\u00e2u tr\u1ea3 l\u1eddi, s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u1eadm ch\u00ed c\u1ea3 t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng giao d\u1ecbch.<\/p>\r\n\r\n\r\n\r\n<h2 data-start=\"142\" data-end=\"239\">\u0110i\u1ec1u n\u00e0y mang l\u1ea1i \u00fd ngh\u0129a g\u00ec cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/h2>\r\n\r\n\r\n\r\n<h3 id=\"h-l\u1ee3i-ich-th\u1ef1c-ti\u1ec5n-cho-marketer-va-doanh-nghi\u1ec7p\" class=\"wp-block-heading\"><strong>L\u1ee3i \u00edch th\u1ef1c ti\u1ec5n cho marketer v\u00e0 doanh nghi\u1ec7p<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>C\u00e1c marketer ng\u00e0y nay kh\u00f4ng th\u1ec3 ch\u1edd \u0111\u1ee3i nh\u1eefng b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u m\u1ea5t h\u00e0ng tu\u1ea7n li\u1ec1n, b\u1edfi l\u00fac \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i.<\/p>\r\n<p>\u0110i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian th\u1ef1c, gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00f4ng minh h\u01a1n, chi\u1ebfn d\u1ecbch marketing s\u1eafc b\u00e9n h\u01a1n v\u00e0 c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh thuy\u1ebft ph\u1ee5c h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-t\u1ea1i-sao-askcimigo-ra-d\u1eddi\" class=\"wp-block-heading\"><strong>AskCimigo ra \u0111\u1eddi<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do ch\u00fang t\u00f4i t\u1ea1o ra AskCimigo. V\u1edbi quy\u1ec1n truy c\u1eadp ngay l\u1eadp t\u1ee9c v\u00e0o dashboard t\u01b0\u01a1ng t\u00e1c, b\u00e1o c\u00e1o ch\u1ecdn l\u1ecdc, v\u00e0 tr\u1ee3 l\u00fd AI, AskCimigo gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, agency v\u00e0 nh\u00e0 kh\u1edfi nghi\u1ec7p lu\u00f4n b\u1eaft k\u1ecbp ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, v\u00e0 \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc trong m\u1ecdi quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\r\n\r\n\r\n\r\n<p>Ch\u1ec9 v\u1edbi 5.999.000 VN\u0110\/th\u00e1ng (265 USD\/th\u00e1ng), b\u1ea1n s\u1ebd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o th\u01b0 vi\u1ec7n b\u00e1o c\u00e1o ng\u00e0y c\u00e0ng phong ph\u00fa, dashboard t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00ednh n\u0103ng truy v\u1ea5n h\u1ed9i tho\u1ea1i b\u1eb1ng AI.<\/p>\r\n\r\n\r\n\r\n<p>B\u1ea1n c\u00f3 th\u1ec3 <strong>d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/strong>. Truy c\u1eadp<a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\"> AskCimigo<\/a> \u0111\u1ec3 kh\u00e1m ph\u00e1 b\u00e1o c\u00e1o v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp v\u1edbi tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i.<\/p>\r\n\r\n\r\n\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"vi\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; margin:0 auto !important; display:flex !important; justify-content:center !important; align-items:center !important; }\n                .askcimigo-scope .hero-text { width:100% !important; }\n\n                \/* logo *\/\n                .askcimigo-scope .askcimigo-logo {\n                    display:block !important;\n                    margin:0 auto 1.5rem !important;\n                    max-width:200px !important; width:100% !important; height:auto !important;\n                }\n\n                \/* text (default) *\/\n                .askcimigo-scope h1 {\n                    display:block !important;\n                    font-size:3rem !important;\n                    line-height:1.2 !important;\n                    margin:0 0 1.5rem !important;\n                    color:#0f172a !important;\n                    text-align:center !important;\n                    font-weight:800 !important;\n                }\n                .askcimigo-scope .headline-blue { color:#010101 !important; font-weight:800 !important; }\n                .askcimigo-scope .highlight { color:#1f61a9 !important; white-space:nowrap !important; font-weight:800 !important; }\n                .askcimigo-scope p {\n                    display:block !important;\n                    font-size:1.25rem !important;\n                    color:#475569 !important;\n                    margin:0 0 2rem !important;\n                    line-height:1.7 !important;\n                    text-align:center !important;\n                }\n\n                \/* buttons *\/\n                .askcimigo-scope .cta-group { display:flex !important; gap:1.5rem !important; margin:0 0 2rem !important; justify-content:center !important; flex-wrap:wrap !important; }\n                .askcimigo-scope .btn-primary,\n                .askcimigo-scope .btn-secondary {\n                    display:inline-flex !important;\n                    align-items:center !important;\n                    justify-content:center !important;\n                    cursor:pointer !important;\n                    user-select:none !important;\n                    padding:.75rem 1.5rem !important;\n                    border-radius:8px !important;\n                    text-decoration:none !important;\n                    font-weight:700 !important;\n                    line-height:1 !important;\n                    border:0 !important;\n                    transition: background .15s ease, border-color .15s ease, color .15s ease !important;\n                    box-shadow:0 1px 0 rgba(0,0,0,.04) !important;\n                    color:#fff !important;\n                }\n                .askcimigo-scope .btn-primary { background:#9dc42f !important; }\n                .askcimigo-scope .btn-primary:hover { background:#82a525 !important; }\n                .askcimigo-scope .btn-secondary { background:#116bb1 !important; border:2px solid #116bb1 !important; }\n                .askcimigo-scope .btn-secondary:hover { background:#0d5a94 !important; }\n\n                \/* trust badge *\/\n                .askcimigo-scope .trust-badge { display:flex !important; align-items:center !important; gap:.5rem !important; color:#64748b !important; font-size:.9rem !important; justify-content:center !important; }\n                .askcimigo-scope .trust-badge svg { width:20px !important; height:20px !important; color:#22c55e !important; flex-shrink:0 !important; }\n\n                \/* responsive *\/\n                .askcimigo-scope .mobile-demo { display:none !important; }\n                @media (max-width:768px){\n                    .askcimigo-scope h1 { font-size:2.2rem !important; }\n                    .askcimigo-scope p { font-size:1.1rem !important; }\n                    .askcimigo-scope .desktop-demo { display:none !important; }\n                    .askcimigo-scope .mobile-demo { display:inline-flex !important; }\n                    .askcimigo-scope .askcimigo-logo { max-width:160px !important; }\n                }\n\n                \/* ================================\n                   Compact mode overrides\n                   ================================ *\/\n                .askcimigo-scope.is-compact .hero {\n                    padding:18px 16px !important;\n                }\n                .askcimigo-scope.is-compact .askcimigo-logo {\n                    max-width:140px !important;\n                    margin:0 auto 10px !important;\n                }\n                .askcimigo-scope.is-compact h1 {\n                    font-size:1.35rem !important;\n                    line-height:1.25 !important;\n                    margin:0 0 .5rem !important;\n                }\n                .askcimigo-scope.is-compact .highlight { white-space:normal !important; }\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">T\u1eeb c\u00e2n nh\u1eafc \u0111\u1ebfn n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng<\/span> <span class=\"highlight\">ch\u1ec9 trong v\u00e0i gi\u00e2y<\/span><\/h1>\n                        <p>Truy c\u1eadp ngay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p tr\u00ean to\u00e0n Vi\u1ec7t Nam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00e1m ph\u00e1 ngay<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgq8k7y808htletgylh636w7?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgroslia02v5ty0im5jko12r?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            \u0110\u01b0\u1ee3c h\u01a1n 500 th\u01b0\u01a1ng hi\u1ec7u tin d\u00f9ng                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n\r\n\r\n\r\n\r\n\r\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi ho\u1eb7c y\u00eau c\u1ea7u n\u00e0o, vui l\u00f2ng li\u00ean h\u1ec7 qua <a href=\"mailto:ask@cimigo.com\" target=\"_blank\" rel=\"noopener\"><strong>ask@cimigo.com<\/strong><\/a>, ho\u1eb7c theo d\u00f5i <a href=\"https:\/\/lnkd.in\/gFKSrPzZ\" target=\"_blank\" rel=\"noopener\"><strong>b\u1ea3n tin Cimigo<\/strong><\/a> \u0111\u1ec3 nh\u1eadn th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t. T\u1eebng m\u1ed9t th\u1eddi trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ee7 y\u1ebfu mua s\u1eafm tr\u1ef1c ti\u1ebfp, kh\u00e1ch h\u00e0ng ng\u00e0y nay \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ed1i v\u1edbi c\u00e1c marketer [&hellip;]<\/p>\n","protected":false},"author":378,"featured_media":29024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1829],"tags":[1868,1841,1048,1016],"class_list":["post-29022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam-vi","tag-hanh-vi-mua-sam-cua-cac-ba-me-viet-nam","tag-mua-sam-truc-tuyen-tai-viet-nam","tag-nghien-cuu-thi-truong-ban-le-viet-nam","tag-xu-huong-tiep-thi-cua-nguoi-tieu-dung-viet-nam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i: S\u1ed1 h\u00f3a, s\u00e0nh s\u1ecfi, s\u1eb5n s\u00e0ng ch\u1ed1t - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 vai tr\u00f2 m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ti\u1ec7n l\u1ee3i tr\u00ean di \u0111\u1ed9ng v\u00e0 nh\u1eefng nhu c\u1ea7u \u0111\u1eb7c th\u00f9 trong b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cimigo.com\/vi\/trends\/nguoi-tieu-dung-hien-dai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i: S\u1ed1 h\u00f3a, s\u00e0nh s\u1ecfi, s\u1eb5n s\u00e0ng ch\u1ed1t\" \/>\n<meta property=\"og:description\" content=\"Kh\u00e1m ph\u00e1 vai tr\u00f2 m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ti\u1ec7n l\u1ee3i tr\u00ean di \u0111\u1ed9ng v\u00e0 nh\u1eefng nhu c\u1ea7u \u0111\u1eb7c th\u00f9 trong b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cimigo.com\/vi\/trends\/nguoi-tieu-dung-hien-dai\/\" \/>\n<meta property=\"og:site_name\" content=\"Market research Vietnam Indonesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CimigoVietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T01:31:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/12\/The-new-Vietnamese-shopper-Digital-demanding-and-decisive-Web-25-11-25-VIE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3584\" \/>\n\t<meta property=\"og:image:height\" content=\"1875\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Loc Ly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loc Ly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cimigo.com\/vi\/trends\/nguoi-tieu-dung-hien-dai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cimigo.com\/vi\/trends\/nguoi-tieu-dung-hien-dai\/\"},\"author\":{\"name\":\"Loc Ly\",\"@id\":\"https:\/\/www.cimigo.com\/#\/schema\/person\/b077cd14bc9fb19103a21417ffcdbab0\"},\"headline\":\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i: S\u1ed1 h\u00f3a, s\u00e0nh s\u1ecfi, s\u1eb5n s\u00e0ng 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