{"id":28765,"date":"2025-10-24T14:32:45","date_gmt":"2025-10-24T07:32:45","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=28765"},"modified":"2025-11-04T11:09:54","modified_gmt":"2025-11-04T04:09:54","slug":"vietnamese-travel-habits","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/vietnamese-travel-habits\/","title":{"rendered":"Vietnamese travel habits"},"content":{"rendered":"\r\n<p>Insights from <strong><a href=\"https:\/\/www.cimigo.com\/en\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a><\/strong>\u2019s Vietnamese travel habits 2025 report.<\/p>\r\n\r\n\r\n\r\n<p>Vietnam\u2019s domestic tourism landscape highlights travel trends influenced by post-pandemic momentum, increased domestic mobility, and evolving preferences, which have created a travel environment that is more local, more segmented, and more discerning. Cimigo\u2019s Vietnamese travel habits 2025 study paints a detailed portrait of how Vietnamese travellers are choosing, experiencing, and planning travel, and why destinations must now localise, personalise, and differentiate to stay relevant.<\/p>\r\n\r\n\r\n\r\n<p>Vietnamese travel habits survey:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Data collection: Online survey, January 2025.<\/li>\r\n\r\n\r\n\r\n<li>Sample size: 955 travellers aged 18\u201344, nationwide.<\/li>\r\n\r\n\r\n\r\n<li>Scope: Includes urban and rural travellers across four regions (North, Central, Southeast, Mekong Delta).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Vietnamese traveller segments:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Frequent travellers (5+ trips\/year).<\/li>\r\n\r\n\r\n\r\n<li>Occasional travellers (1\u20134 trips\/year).<\/li>\r\n\r\n\r\n\r\n<li>Rare travellers (\u22641 trip every two years).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The data also compares to Cimigo\u2019s 2019 travel habits study, indicating Vietnam&#8217;s travel trends.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-domestic-tourism-strong-rising-and-regionally-distinct\" class=\"wp-block-heading\"><strong>Vietnam domestic tourism: Strong, rising, and regionally distinct<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Domestic travel dominates the market, reflecting a strong preference in Vietnamese travel habits, with travellers taking an average of <span class=\"math-inline\" data-math=\"3.59\">3.59<\/span> domestic trips per year, up from <span class=\"math-inline\" data-math=\"2.04\">2.04<\/span> in <span class=\"math-inline\" data-math=\"2019\">2019.<\/span>\u00a0Demand is robust among:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Urban travellers (3.74 trips\/year vs. 3.39 for rural).<\/li>\r\n\r\n\r\n\r\n<li>ABC economic class (higher frequency, longer duration, greater spend).<\/li>\r\n\r\n\r\n\r\n<li>Frequent travellers, who often opt for curated, longer-stay experiences.<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28776\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-domestic-tourism-Strong-rising-and-regionally-distinct-300x161.jpg\" alt=\"Vietnam domestic tourism Strong, rising, and regionally distinct\" width=\"860\" height=\"461\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-domestic-tourism-Strong-rising-and-regionally-distinct-300x161.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-domestic-tourism-Strong-rising-and-regionally-distinct-768x412.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-domestic-tourism-Strong-rising-and-regionally-distinct-600x322.jpg 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-domestic-tourism-Strong-rising-and-regionally-distinct.jpg 997w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\r\n<h2 id=\"h-vietnam-domestic-tourism-regional-destination-patterns\" class=\"wp-block-heading\"><strong>Vietnam domestic tourism regional destination patterns<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>HCMC based travellers favour Da Lat, Hanoi, and Vung Tau, signalling interest in multi-night highland and beach resort experiences.<\/p>\r\n\r\n\r\n\r\n<p>Hanoi travellers lean towards Quang Ninh, Da Nang, and HCMC, reflecting a desire for shorter, cultural and coastal getaways.<\/p>\r\n\r\n\r\n\r\n<p>Southeast and Northern regions show a strong preference for beaches.<\/p>\r\n\r\n\r\n\r\n<p>Mekong travellers prioritise relaxation and travel more during the year-end and holiday periods.<\/p>\r\n\r\n\r\n\r\n<p>These distinctions indicate a critical need for geo-targeted marketing and custom regional packages.<\/p>\r\n<p>Visit\u00a0<a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><strong>AskCimigo<\/strong><\/a>\u00a0and interrogate the report with our AI assistant.<\/p>\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; 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}\n                    .askcimigo-scope .desktop-demo { display:none !important; }\n                    .askcimigo-scope .mobile-demo { display:inline-flex !important; }\n                    .askcimigo-scope .askcimigo-logo { max-width:160px !important; }\n                }\n\n                \/* ================================\n                   Compact mode overrides\n                   ================================ *\/\n                .askcimigo-scope.is-compact .hero {\n                    padding:18px 16px !important;\n                }\n                .askcimigo-scope.is-compact .askcimigo-logo {\n                    max-width:140px !important;\n                    margin:0 auto 10px !important;\n                }\n                .askcimigo-scope.is-compact h1 {\n                    font-size:1.35rem !important;\n                    line-height:1.25 !important;\n                    margin:0 0 .5rem !important;\n                }\n                .askcimigo-scope.is-compact .highlight { white-space:normal !important; }\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n\r\n\r\n\r\n<h2 id=\"h-what-motivates-the-vietnamese-traveller\" class=\"wp-block-heading\"><strong>What motivates the Vietnamese traveller?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Across all regions, the top three reasons to travel are:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Relaxation and stress relief.<\/li>\r\n\r\n\r\n\r\n<li>Cultural exploration and learning.<\/li>\r\n\r\n\r\n\r\n<li>Bonding with family or partners.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Travel is overwhelmingly social; family and partners dominate as travel companions, while solo travel remains minimal. However, preferences diverge by traveller type:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Experience seekers prioritise exploration, culture, and adventure.<\/li>\r\n\r\n\r\n\r\n<li>Occasional travellers are more family-oriented.<\/li>\r\n\r\n\r\n\r\n<li>Young adults (18\u201324) seek wellness, health, and downtime.<\/li>\r\n\r\n\r\n\r\n<li>25\u201334-year-olds prefer social and cultural experiences.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-destinations-beaches-still-rule-but-culture-and-adventure-are-rising\" class=\"wp-block-heading\"><strong>Vietnam destinations: Beaches still rule, but culture and adventure are rising<\/strong><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Beach destinations remain the most preferred (61%), particularly among travellers from the North and Southeast. However:<\/li>\r\n\r\n\r\n\r\n<li>Higher-income and urban travellers show growing interest in cultural cities and adventure escapes.<\/li>\r\n\r\n\r\n\r\n<li>Experience seekers opt for more immersive and curated itineraries.<\/li>\r\n\r\n\r\n\r\n<li>Adventure trips and eco-tourism are trending upward, especially with frequent travellers and the ABC economic class.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>For destinations, this signals the opportunity to move beyond \u201csun and sand\u201d by offering seasonal cultural festivals, nature-based experiences, and curated learning journeys.<\/p>\r\n<p><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28777\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Beaches-still-rule-but-culture-and-adventure-are-rising-300x163.jpg\" alt=\"Vietnamese travel habits - Beaches still rule, but culture and adventure are rising\" width=\"860\" height=\"468\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Beaches-still-rule-but-culture-and-adventure-are-rising-300x163.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Beaches-still-rule-but-culture-and-adventure-are-rising-768x418.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Beaches-still-rule-but-culture-and-adventure-are-rising-600x326.jpg 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Beaches-still-rule-but-culture-and-adventure-are-rising.jpg 989w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-travel-habits-seasonality-peaks-and-shoulder-seasons\" class=\"wp-block-heading\"><strong>Vietnamese travel habits seasonality: Peaks and shoulder seasons<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The traditional June peak is spreading out. Travel is now distributed from June to August, with stronger year-end interest than in 2019.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mekong and Central regions prefer December\u2013February travel.<\/li>\r\n\r\n\r\n\r\n<li>Urban and younger travellers prefer July.<\/li>\r\n\r\n\r\n\r\n<li>Frequent travellers are more flexible year-round.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Brands should time promotions accordingly; a single June campaign is insufficient. Broaden summer pushes and add shoulder season packages, especially with loyalty perks and flexible booking.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-travel-habits-short-getaways-vs-premium-breaks\" class=\"wp-block-heading\"><strong>Vietnam travel habits: Short getaways vs. premium breaks<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Trips are typically divided into two lengths:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>43% are 1\u20133 day mini-breaks (especially for occasional travellers).<\/li>\r\n\r\n\r\n\r\n<li>50% are 4\u20137 day premium stays (frequent and ABC economic class).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Experience seekers and frequent travellers gravitate toward longer trips, with higher spending. This split creates clear productisation opportunities:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mini-breaks: Ready-to-book weekend packages, inclusive of transport.<\/li>\r\n\r\n\r\n\r\n<li>Premium breaks: Resort bundles with concierge services, curated activities, and loyalty upgrades.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Visit\u00a0<a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><strong>AskCimigo<\/strong><\/a>\u00a0and interrogate the report with our AI assistant.<\/p>\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; 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}\n                .askcimigo-scope .btn-primary:hover { background:#82a525 !important; }\n                .askcimigo-scope .btn-secondary { background:#116bb1 !important; border:2px solid #116bb1 !important; }\n                .askcimigo-scope .btn-secondary:hover { background:#0d5a94 !important; }\n\n                \/* trust badge *\/\n                .askcimigo-scope .trust-badge { display:flex !important; align-items:center !important; gap:.5rem !important; color:#64748b !important; font-size:.9rem !important; justify-content:center !important; }\n                .askcimigo-scope .trust-badge svg { width:20px !important; height:20px !important; color:#22c55e !important; flex-shrink:0 !important; }\n\n                \/* responsive *\/\n                .askcimigo-scope .mobile-demo { display:none !important; }\n                @media (max-width:768px){\n                    .askcimigo-scope h1 { font-size:2.2rem !important; }\n                    .askcimigo-scope p { font-size:1.1rem !important; 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}\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n<h2 id=\"h-vietnam-travel-trends-unlocking-traveller-segmentation\" class=\"wp-block-heading\"><strong>Vietnam travel trends: Unlocking traveller segmentation<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Vietnamese travellers are far from a homogeneous group. Cimigo segments them into distinct lifestyle and behavioural cohorts, each with unique motivations, spending power, and travel expectations. Two high-potential segments stand out:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Experience seekers<\/strong>: This segment values cultural immersion, social interaction, and discovery. They are likelier to travel with friends, opt for adventure or cultural destinations, and favour longer trips (4\u20137 days).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>A typical experience seeker might be a 30-year-old Hanoi-based sales professional planning a motorbike loop through the Central Highlands, staying in boutique eco-resorts and booking curated local tours online.<\/p>\r\n\r\n\r\n\r\n<p>To capture this segment, brands should offer immersive itineraries, group experiences, and flexible DIY tools for self-organised travel.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Health-conscious travellers: <\/strong>These travellers prioritise wellness, safety, and hygiene. They are younger (ages 18\u201324), often travel with family or partners, and choose relaxation-focused breaks.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>A health-conscious traveller might be a 23-year-old first jobber booking a 3-day wellness escape to Da Lat with spa treatments, vegetarian dining, and yoga add-ons. For this audience, focus on wellness-first packages, explicit hygiene assurances, and soft perks like cancellation flexibility.<\/p>\r\n\r\n\r\n\r\n<p>Understanding these segments is key for destinations that aim to build tailored packages and targeted campaigns that speak to emotional needs, not just price or location.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-domestic-tourism-transport-matters-and-is-highly-regional\" class=\"wp-block-heading\"><strong>Vietnam domestic tourism: Transport matters, and is highly regional<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Preferred transport options vary significantly:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Planes dominate for urban and high-income travellers.<\/li>\r\n\r\n\r\n\r\n<li>Motorcycles are popular in the Southeast (31%).<\/li>\r\n\r\n\r\n\r\n<li>Buses and rideshares are commonly used by rural and DEF economic class travellers.<\/li>\r\n\r\n\r\n\r\n<li>Frequent travellers use a mix of air and road, depending on the destination.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>For resort and destination marketers, this highlights the importance of bundling transport, especially air and bus, to reduce friction and increase bookings.<\/p>\r\n<p><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28778\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Transport-matters-and-is-highly-regional-300x163.jpg\" alt=\"Vietnamese travel habits - Transport matters, and is highly regional\" width=\"860\" height=\"468\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Transport-matters-and-is-highly-regional-300x163.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Transport-matters-and-is-highly-regional-768x418.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Transport-matters-and-is-highly-regional-600x326.jpg 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Transport-matters-and-is-highly-regional.jpg 993w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-travel-expenditure-budget-vs-premium-segments\" class=\"wp-block-heading\"><strong>Vietnam travel expenditure<\/strong>: Budget vs. premium segments<\/h2>\r\n\r\n\r\n\r\n<p>The average per-person spend is 9.69 million VND, higher in:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mekong and Southeast regions.<\/li>\r\n\r\n\r\n\r\n<li>Urban travellers.<\/li>\r\n\r\n\r\n\r\n<li>ABC economic class and frequent travellers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Vietnam travel expenditure breakdown:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Accommodation and F&amp;B top the list.<\/li>\r\n\r\n\r\n\r\n<li>Frequent travellers place more value on shopping and experiences.<\/li>\r\n\r\n\r\n\r\n<li>Transport takes up a larger portion for lower-income groups.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>To drive conversion, brands should:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Offer tiered packages by spend level.<\/li>\r\n\r\n\r\n\r\n<li>Include clear cost breakdowns in listings.<\/li>\r\n\r\n\r\n\r\n<li>Introduce pay-later options for price-sensitive segments.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-domestic-tourism-decision-drivers\" class=\"wp-block-heading\"><strong>Vietnam domestic tourism decision drivers<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>The primary decision drivers when choosing a destination are:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\" start=\"1\">\r\n<li>Safety and cleanliness.<\/li>\r\n\r\n\r\n\r\n<li>Relaxation and stress relief.<\/li>\r\n\r\n\r\n\r\n<li>Cultural and exploration opportunities.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Notably, wellness and reassurance, especially post-pandemic, are growing in significance. Health-conscious, rural, and frequent travellers particularly seek wellness assurances and hygiene visibility.<\/p>\r\n\r\n\r\n\r\n<p>Main travel barriers include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Time constraints (77%)<\/li>\r\n\r\n\r\n\r\n<li>Financial constraints (65%)<\/li>\r\n\r\n\r\n\r\n<li>Secondary issues include health and safety concerns (22%) and visa challenges (9%).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Cost and time concerns are more acute among DEF economic class, rural, and occasional travellers. Travel brands must simplify offerings and reduce friction for these segments.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-travel-trends-coastal-shifts-and-an-international-reawakening\" class=\"wp-block-heading\"><strong>Vietnam travel trends: Coastal shifts and an international reawakening<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Future domestic trips still dominate (95%+), but key shifts are emerging:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Hanoi travellers are shifting from the North to the Central Coast (Da Nang, Hue)<\/li>\r\n\r\n\r\n\r\n<li>HCMC travellers are moving toward beach resorts (Nha Trang) and highland stays (Da Lat)<\/li>\r\n\r\n\r\n\r\n<li>Urban and ABC economic class travellers show higher intent for international short-haul travel.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 id=\"h-vietnam-international-travel-trends\" class=\"wp-block-heading\"><strong>Vietnam International travel trends<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>International demand is resurging, especially among urban and ABC economic class travellers. Thailand, Japan, and Korea remain top-of-mind.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Thailand (10%).<\/li>\r\n\r\n\r\n\r\n<li>Japan (10%).<\/li>\r\n\r\n\r\n\r\n<li>Korea (7%).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>These destinations present immediate opportunities for simple, bundled, visa-supported international packages.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28779\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-International-travel-trends-300x164.jpg\" alt=\"Vietnam International travel trends\" width=\"860\" height=\"471\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-International-travel-trends-300x164.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-International-travel-trends-768x421.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-International-travel-trends-600x329.jpg 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/Vietnam-International-travel-trends.jpg 989w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/p>\r\n<h2 id=\"h-vietnam-travel-trends-what-s-next-for-tourism\" class=\"wp-block-heading\"><strong>Vietnam travel trends: What\u2019s next for tourism?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Travellers are increasingly interested in:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Cultural immersion (especially Mekong, ages 35\u201344, and experience seekers).<\/li>\r\n\r\n\r\n\r\n<li>Eco and sustainable travel.<\/li>\r\n\r\n\r\n\r\n<li>Healing and wellness tourism.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>These themes point to the growing demand for meaningful, values-driven travel. Brands and destinations that embrace these shifts will win hearts and wallets.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-recommendations-for-vietnam-destination-marketers\" class=\"wp-block-heading\"><strong>Recommendations for Vietnam destination marketers<\/strong><\/h2>\r\n\r\n\r\n\r\n<h3 id=\"h-1-localise-destination-marketing\" class=\"wp-block-heading\">1. Localise destination marketing<\/h3>\r\n\r\n\r\n\r\n<p>Target by city of origin (e.g., Da Lat for HCMC, Da Nang for Hanoi), and match product to traveller intent (short vs. premium stays).<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-2-segment-by-lifestyle-and-travel-frequency\" class=\"wp-block-heading\">2. Segment by lifestyle and travel frequency<\/h3>\r\n\r\n\r\n\r\n<p>Design packages for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Families: flexible, bundled, kid-friendly.<\/li>\r\n\r\n\r\n\r\n<li>Couples: romantic, premium.<\/li>\r\n\r\n\r\n\r\n<li>Friends: adventure, social.<\/li>\r\n\r\n\r\n\r\n<li>Frequent travellers: loyalty perks, concierge service.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 id=\"h-3-time-campaigns-with-greater-precision\" class=\"wp-block-heading\">3. Time campaigns with greater precision<\/h3>\r\n\r\n\r\n\r\n<p>Run wider summer campaigns (June\u2013August) and support shoulder and off-peak periods with loyalty rewards and flexible dates.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-4-bundle-transport-to-reduce-friction\" class=\"wp-block-heading\">4. Bundle transport to reduce friction<\/h3>\r\n\r\n\r\n\r\n<p>Respond to regional transport norms, incorporate air, bus, and rideshare options into destination packages.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-5-elevate-the-product-for-premium-segments\" class=\"wp-block-heading\">5. Elevate the product for premium segments<\/h3>\r\n\r\n\r\n\r\n<p>Frequent and high-income travellers want more than a hotel; they seek curated activities, premium experiences, and soft perks to drive an upsell.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-6-activate-emerging-trends\" class=\"wp-block-heading\">6. Activate emerging trends<\/h3>\r\n\r\n\r\n\r\n<p>Create themed experiences around wellness, culture, and eco-tourism, particularly for high-value audience segments.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-7-promote-short-haul-international-escapes\" class=\"wp-block-heading\">7. Promote short-haul international escapes<\/h3>\r\n\r\n\r\n\r\n<p>Target ABC economic class and urban segments with all-in-one bundles to Thailand, Japan, and Korea.<\/p>\r\n\r\n\r\n\r\n<p>Vietnamese travellers are no longer passive tourists but experience seekers, wellness hunters, and family-first adventurers. To succeed in 2025 and beyond, destination marketers must adapt with greater precision, empathy, and innovation. The travel demand is there; what\u2019s needed now is innovative packaging and compelling storytelling to capture it.<\/p>\r\n<p>Visit\u00a0<a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\"><strong>AskCimigo<\/strong><\/a>\u00a0and interrogate the report with our AI assistant.<\/p>\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; margin:0 auto !important; display:flex !important; justify-content:center !important; align-items:center !important; }\n                .askcimigo-scope .hero-text { width:100% !important; }\n\n                \/* logo *\/\n                .askcimigo-scope .askcimigo-logo {\n                    display:block !important;\n                    margin:0 auto 1.5rem !important;\n                    max-width:200px !important; width:100% !important; height:auto !important;\n                }\n\n                \/* text (default) *\/\n                .askcimigo-scope h1 {\n                    display:block !important;\n                    font-size:3rem !important;\n                    line-height:1.2 !important;\n                    margin:0 0 1.5rem !important;\n                    color:#0f172a !important;\n                    text-align:center !important;\n                    font-weight:800 !important;\n                }\n                .askcimigo-scope .headline-blue { color:#010101 !important; 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}\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n\r\n\r\n\r\n<p>If you have any questions or inquiries, please contact us at <a href=\"mailto:ask@cimigo.com\" target=\"_blank\" rel=\"noopener\">ask@cimigo.com<\/a>, or follow <a href=\"https:\/\/www.linkedin.com\/newsletters\/7237064726709473280\/?displayConfirmation=true\" target=\"_blank\" rel=\"noopener\">Cimigo\u2019s newsletter<\/a> for more useful insights.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Insights from Cimigo\u2019s Vietnamese travel habits 2025 report. Vietnam\u2019s domestic tourism landscape highlights travel trends influenced by post-pandemic momentum, increased domestic mobility, and evolving preferences, which have created a travel environment that is more local, more segmented, and more discerning. Cimigo\u2019s Vietnamese travel habits 2025 study paints a detailed portrait of how Vietnamese travellers are [&hellip;]<\/p>\n","protected":false},"author":379,"featured_media":28781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[476],"tags":[482,1924],"class_list":["post-28765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-vietnam","tag-vietnam-consumer-marketing-trends","tag-vietnamese-travel-habits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnamese travel habits - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Explore the latest Vietnamese travel habits that reflect local trends and preferences following the pandemic 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