{"id":28656,"date":"2020-01-31T16:11:48","date_gmt":"2020-01-31T09:11:48","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=28656"},"modified":"2025-10-20T16:26:51","modified_gmt":"2025-10-20T09:26:51","slug":"su-bat-on-cua-nhung-thuong-hieu-lon","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/su-bat-on-cua-nhung-thuong-hieu-lon\/","title":{"rendered":"S\u1ef1 b\u1ea5t \u1ed5n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn"},"content":{"rendered":"<p><strong>Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e3 <\/strong><strong>b\u1ecb <\/strong><strong>r\u00fat kh\u1ecfi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, <\/strong><strong>thay v\u00e0o \u0111\u00f3 <\/strong><strong>chuy\u1ec3n sang c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng <\/strong><strong>online <\/strong><strong>ng\u1eafn h\u1ea1n, v\u1edbi chi ph\u00ed x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/strong><\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>C\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u (tr\u1edf l\u1ea1i n\u0103m 2001), t\u00f4i c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a Nescafe v\u1edbi b\u1ea1n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t tr\u00e0ng c\u01b0\u1eddi v\u00ec b\u1ea1n c\u0169ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1. Ng\u00e0y nay, kh\u1ea3 n\u0103ng chia s\u1ebb c\u1ea3m nh\u1eadn t\u1eeb chung m\u1ed9t qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t kh\u00f3, v\u00e0 n\u00f3 \u0111\u00e3 di\u1ec5n ra \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3ng th\u1eddi gian r\u1ea5t l\u00e2u r\u1ed3i.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":2140} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2020\/02\/Lemmings-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6704 size-medium\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2020\/02\/Lemmings-2-300x292.jpg\" alt=\"brand building \" width=\"300\" height=\"292\" \/><\/a><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c chia s\u1ebb<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>C\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u, t\u00f4i c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean tr\u01b0\u1edbc nh\u1eefng di\u1ec5n bi\u1ebfn m\u1edbi nh\u1ea5t c\u1ee7a lo\u1ea1t phim kinh d\u1ecb t\u1ed9i ph\u1ea1m tr\u00ean truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng, v\u00e0 bi\u1ebft r\u1eb1ng c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a t\u00f4i c\u0169ng xem n\u00f3. T\u00f4i c\u00f3 th\u1ec3 nh\u1eadn ra giai \u0111i\u1ec7u kh\u00f3 ch\u1ecbu c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111ang vo ve trong thang m\u00e1y v\u00ec n\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t qu\u00e1 th\u01b0\u1eddng xuy\u00ean tr\u00ean radio. T\u00f4i c\u00f3 th\u1ec3 th\u1ea7m \u0111o\u00e1n \u0111\u00f3 l\u00e0 ti\u1ebfng c\u01b0\u1eddi, vu kh\u1ed1ng ho\u1eb7c ni\u1ec1m quan t\u00e2m h\u01b0\u1edbng \u0111\u1ebfn qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a Cadbury, Carlsberg ho\u1eb7c Nescafe.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>Chia s\u1ebb <\/strong><strong>tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u <\/strong><strong>\u0111\u00e3 <\/strong><strong>kh\u00f4ng c\u00f2n <\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Nh\u1eefng g\u00ec t\u1eebng \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft v\u00e0o tr\u1ea3i nghi\u1ec7m chung c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u00f3 l\u1ebd \u0111\u00e3 m\u1ea5t \u0111i t\u1eeb \u201cchung\u201d. Nh\u1eefng qu\u1ea3ng c\u00e1o m\u00e0 t\u00f4i th\u1ea5y r\u1ea5t kh\u00e1c so v\u1edbi nh\u1eefng c\u00e1i m\u00e0 b\u1ea1n b\u00e8 t\u00f4i th\u1ea5y. Khi t\u00f4i nghe m\u1ed9t bu\u1ed5i h\u00f2a nh\u1ea1c tr\u00ean YouTube, qu\u1ea3ng c\u00e1o m\u00e0 t\u00f4i \u0111\u01b0\u1ee3c th\u1ea5y kh\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, danh s\u00e1ch ph\u00e1t tr\u00ean Spotify c\u1ee7a t\u00f4i c\u0169ng ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi ng\u01b0\u1eddi l\u1ea1 trong thang m\u00e1y. X\u00e9t cho c\u00f9ng, c\u00f4 \u1ea5y ch\u01b0a bao gi\u1edd nghe n\u00f3i v\u1ec1 INXS c\u1ea3. C\u00e1c \u0111\u1ed3ng nghi\u1ec7p v\u0103n ph\u00f2ng c\u1ee7a t\u00f4i c\u00f3 th\u1ec3 th\u00edch Sherlock, nh\u01b0ng v\u1edbi t\u00f4i n\u00f3 kh\u00f4ng \u0111\u1ee7 ly k\u1ef3. Ngay c\u1ea3 nh\u1eefng ti\u00eau \u0111\u1ec1 tin t\u1ee9c m\u00e0 b\u1ea1n th\u00e2n nh\u1ea5t c\u1ee7a t\u00f4i nh\u00ecn th\u1ea5y trong \u1ee9ng d\u1ee5ng tin t\u1ee9c Guardian c\u1ee7a anh \u1ea5y, c\u0169ng kh\u00e1c ho\u00e0n to\u00e0n v\u1edbi ti\u00eau \u0111\u1ec1 c\u1ee7a t\u00f4i (d\u00f9 sao th\u00ec t\u00f4i \u0111\u00e3 b\u1ecf phi\u1ebfu cho Brexit); n\u00ean t\u00f4i kh\u00f4ng b\u1eadn t\u00e2m \u0111\u1ebfn c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o do Google v\u00e0 Facebook mang \u0111\u1ebfn cho anh \u1ea5y.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n \u0111\u1ea1t <\/strong><strong>t\u1ed1t s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o ra ni\u1ec1m tin chung \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 v\u1eady th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, th\u1eadm ch\u00ed ph\u1ed5 bi\u1ebfn, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 mong mu\u1ed1n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c gi\u1ed1ng nh\u01b0 b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n gi\u1ea3n h\u00f3a s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang t\u00f4i, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p kinh nghi\u1ec7m, c\u00f3 th\u1ec3 n\u00f3i l\u00e0; \u201c\u0110i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c, \u0111\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00f4i nh\u1eadn ra, n\u00f3 ph\u1ed5 bi\u1ebfn, n\u00f3 ph\u1ed5 bi\u1ebfn, t\u00f4i tin t\u01b0\u1edfng n\u00f3 ho\u1eb7c th\u1eadm ch\u00ed ch\u1ec9 \u0111\u01a1n thu\u1ea7n r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd kh\u00f4ng g\u00e2y h\u1ea1i cho t\u00f4i\u201d. Tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o chung \u0111ang nhanh ch\u00f3ng bi\u1ebfn m\u1ea5t, nhanh nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111ang c\u00e1 nh\u00e2n h\u00f3a nh\u1edd kh\u1ea3 n\u0103ng t\u00edch l\u0169y d\u1eef li\u1ec7u v\u1ec1 ng\u01b0\u1eddi d\u00f9ng (\u0111\u1ec3 cung c\u1ea5p cho ch\u00fang ta) \u0111\u1ec3 ph\u00e2n ph\u00e1t n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c \u0111\u1ec1 xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh (Netflix), \u0111\u1ec1 xu\u1ea5t \u00e2m nh\u1ea1c (Spotify), c\u00e2u chuy\u1ec7n v\u00e0 qu\u1ea3ng c\u00e1o (Facebook), qu\u1ea3ng c\u00e1o xen k\u1ebd v\u1edbi t\u00ecm ki\u1ebfm (Google) v\u00e0 tin t\u1ee9c (\u1ee9ng d\u1ee5ng tin t\u1ee9c).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>C\u00e1c tr\u1ea3i nghi\u1ec7m t\u1eebng \u0111\u01b0\u1ee3c chia s\u1ebb<\/strong><strong>, b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c <\/strong><strong>m\u1ed9t m\u00ecnh<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>S\u1ef1 s\u1ee5t gi\u1ea3m trong tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o chung c\u00e0ng gia t\u0103ng do \u00edt xem TV chung. Ch\u00fang ta \u0111\u00e3 chuy\u1ec3n t\u1eeb TV ho\u1eb7c \u0111\u00e0i d\u00f9ng chung sang m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 tai nghe ri\u00eang l\u1ebb. C\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh t\u1eebng b\u00e1n cho c\u00e1c h\u1ed9 xem TV, c\u00e1c t\u1ea1p ch\u00ed th\u00ec thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc truy\u1ec1n tay, \u0111\u00e0i ph\u00e1t thanh th\u00ec ph\u1ee5c v\u1ee5 cho kh\u00e1n gi\u1ea3 v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00f3ng trong ng\u00e0y.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>Ch\u00fang ta tr\u1edf th\u00e0nh d\u1eef li\u1ec7u, s\u1ea3n ph\u1ea9m<\/strong><\/h3>\r\n<p>Ng\u00e0y nay, ch\u00fang ta \u0111\u01b0\u1ee3c \u201ckhai th\u00e1c\u201d \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ednh n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau ri\u00eang l\u1ebb. Ch\u00fang ta \u0111\u01b0\u1ee3c b\u00e1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u01b0 c\u00e1ch c\u00e1 nh\u00e2n, ch\u1ee9 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u201ct\u1eadp th\u1ec3\u201d kh\u00e1n gi\u1ea3 \u0111\u1ec1u xem chung m\u1ed9t lo\u1ea1t phim t\u1ed9i ph\u1ea1m truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng, n\u1ed9i dung th\u1ec3 thao c\u1ee7a t\u1ea1p ch\u00ed ho\u1eb7c khung th\u1eddi gian l\u00e1i xe c\u1ee7a \u0111\u00e0i ph\u00e1t thanh<\/p>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>N\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a ch\u00fang ta ng\u00e0y nay ph\u1ea7n l\u1edbn l\u00e0 mi\u1ec5n ph\u00ed, mi\u1ec5n l\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00e0i tr\u1ee3 cho th\u00f4ng tin, gi\u1ea3i tr\u00ed v\u00e0 truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng mi\u1ec5n ph\u00ed n\u00e0y. T\u1ea5t c\u1ea3 s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c cung c\u1ea5p cho ch\u00fang ta tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u c\u00f3 gi\u00e1 c\u1ee7a n\u00f3. Ch\u00fang ta l\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 ch\u00fang ta \u0111\u01b0\u1ee3c b\u00e1n, b\u00e1n l\u1ea1i, \u0111\u00f3ng g\u00f3i l\u1ea1i v\u00e0 b\u00e1n \u0111i b\u00e1n l\u1ea1i. H\u00e3y kh\u00e1m ph\u00e1 nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi Facebook \u0111\u1ec3 gi\u00fap h\u1ecd nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n \u1edf \u0111\u00e2y. Khi t\u00f4i t\u1ea3i xu\u1ed1ng d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u1edf Facebook, n\u00f3 ch\u1ec9 n\u1eb7ng 228 megabyte, m\u1ed9t con s\u1ed1 d\u1eef li\u1ec7u kh\u00e1 ch\u00e1n nh\u01b0ng l\u1ea1i ch\u1ee9a m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin r\u1ea5t l\u1edbn. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng r\u00f5 r\u00e0ng m\u00e0 ch\u00fang ta \u0111\u1ed3ng \u00fd \u0111\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng kh\u00ed, \u0111\u1eb7t xe ho\u1eb7c thanh to\u00e1n. <a href=\"https:\/\/www.nytimes.com\/interactive\/2019\/12\/19\/opinion\/location-tracking-cell-phone.html\">\u0110\u1ecdc c\u00e1ch nh\u00e0 b\u00e1o theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c ch\u00ednh tr\u1ecb gia \u1edf M\u1ef9.<\/a> N\u1ebfu Cambridge Analytica \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00fang, th\u00ec ch\u00fang ta c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb ch\u1eb7n b\u1ecf phi\u1ebfu ho\u1eb7c b\u1ecb th\u00fac \u0111\u1ea9y b\u1ecf phi\u1ebfu cho \u1ee9ng c\u1eed vi\u00ean kh\u00f4ng mong mu\u1ed1n. S\u1ed1 ti\u1ec1n cho qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n, ri\u00eang tr\u1ef1c tuy\u1ebfn s\u1ebd chi\u1ebfm 50% t\u1ed5ng chi ti\u00eau cho qu\u1ea3ng c\u00e1o v\u00e0o n\u0103m 2020. M\u1ee9c \u0111\u1ed9 t\u1eadp trung chi ti\u00eau cho qu\u1ea3ng c\u00e1o \u0111\u1ea1t 1\/4 USD \u0111\u01b0\u1ee3c chi cho Facebook ho\u1eb7c Google v\u00e0o n\u0103m 2018 v\u00e0 \u0111ang t\u0103ng nhanh. Facebook, Google v\u00e0 nhi\u1ec1u c\u00f4ng ty m\u00f4i gi\u1edbi d\u1eef li\u1ec7u c\u00f3 h\u01a1n m\u1ed9t tri\u1ec7u \u0111i\u1ec3m d\u1eef li\u1ec7u v\u1ec1 m\u1ed7i ch\u00fang ta, v\u01b0\u1ee3t ra ngo\u00e0i khuynh h\u01b0\u1edbng ch\u00ednh tr\u1ecb \u0111\u1ec3 cho ph\u00e9p c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y h\u00e0nh vi theo \u00fd mu\u1ed1n. C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u1ed9ng \u0111\u1ed3ng v\u1eabn \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng l\u00e0 r\u1ea1p chi\u1ebfu phim, \u0111\u00e0i ph\u00e1t thanh v\u00e0 m\u00e0n h\u00ecnh chi\u1ebfu ngo\u00e0i tr\u1eddi. Ng\u00e0y nay n\u1ebfu b\u1ea1n v\u00e0 t\u00f4i kh\u00f4ng s\u1eed d\u1ee5ng chung m\u1ed9t thang m\u00e1y th\u00ec r\u1ea5t kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ch\u00fang ta c\u00f9ng th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>C\u00e1c th\u01b0\u01a1ng <\/strong><strong>hi\u1ec7u theo d\u00f5i t\u1eebng c\u1eed \u0111\u1ed9ng c\u1ee7a ch\u00fang ta<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u mua d\u1eef li\u1ec7u c\u1ee7a ch\u00fang ta, ch\u1ee9 kh\u00f4ng ph\u1ea3i kh\u00e1n gi\u1ea3 c\u1ee7a m\u1ed9t lo\u1ea1t phim truy\u1ec1n h\u00ecnh t\u1ed9i ph\u1ea1m. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo d\u00f5i ch\u00fang ta khi h\u1ecd t\u00ecm c\u00e1ch th\u00fac \u0111\u1ea9y h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, h\u1ecd theo d\u00f5i ch\u00fang ta khi \u0111ang t\u1eadn h\u01b0\u1edfng c\u00e1c d\u1ea1ng n\u1ed9i dung truy\u1ec1n th\u00f4ng. H\u1ecd s\u1ebd s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o product placement trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Netflix y\u00eau th\u00edch c\u1ee7a ch\u00fang ta, nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean Facebook, \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng s\u1ee9c kh\u1ecfe, th\u00f4i th\u00fac ch\u00fang ta mua c\u00e1c \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a h\u1ecd. C\u00e1c h\u1ed9 gia \u0111\u00ecnh xem TV, kh\u00e1n gi\u1ea3 l\u00e1i xe v\u00e0 \u0111\u1ed9c gi\u1ea3 truy\u1ec1n tay l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang ng\u00e0y c\u00e0ng b\u1ecb h\u1eaft h\u1ee7i.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Tr\u1ea3i nghi\u1ec7m chung qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng \u00edt d\u1eabn \u0111\u1ebfn ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb (v\u1ed1n s\u1edf h\u1eefu) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng b\u1ecb gi\u1ea3m \u0111i. \u0110\u1ed1i t\u01b0\u1ee3ng c\u00e0ng h\u1eb9p th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng kh\u00f3 ti\u1ebfp c\u1eadn v\u00e0 kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 quen thu\u1ed9c, danh ti\u1ebfng v\u00e0 s\u1ef1 tin c\u1eady t\u1eeb ch\u00fang ta.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd k\u00e9m b\u1ec1n v\u1eefng h\u01a1n tr\u01b0\u1edbc s\u1ef1 x\u00e1o tr\u1ed9n,, thu h\u1ed3i s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5: Samsung Galaxy Note 7), m\u1ed9t sai l\u1ea7m trong quan h\u1ec7 c\u00f4ng ch\u00fang (v\u00ed d\u1ee5: <a href=\"https:\/\/www.marketingweek.com\/mark-ritson-gillette-ad-toxic-masculinity\/\">qu\u1ea3ng c\u00e1o Gillette #metoo<\/a>).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/UYaY2Kb_PKI\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"align\":\"center\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">H\u01a1n n\u1eefa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00edt kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n logo c\u1ee7a m\u00ecnh, thi\u1ebft k\u1ebf bao b\u00ec c\u0169ng nh\u01b0 m\u1edf r\u1ed9ng ph\u1ea1m vi v\u1edbi nhi\u1ec1u lo\u1ea1i m\u1edbi. H\u1ecd c\u00e0ng \u00edt c\u00f3 kh\u1ea3 n\u0103ng tr\u1ebb h\u00f3a, t\u1eadn d\u1ee5ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, t\u00e1i kh\u1edfi ch\u1ea1y \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf h\u1ec7 ti\u1ebfp theo, c\u0169ng nh\u01b0 kh\u00f4ng tung ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi.<\/div>\r\n<\/figure>\r\n<!-- \/wp:embed -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m m\u1ea5t \u0111i <\/strong><strong>chia s\u1ebb <\/strong><strong>c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0 \u00edt h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m chung, \u0111\u1ed1i v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 m\u1ed9t \u00edt c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, h\u1ecd \u0111\u00e3 nhanh ch\u00f3ng bi\u1ebfn m\u1ea5t kh\u1ecfi ti\u1ec1m th\u1ee9c. D\u00f9ng tu\u1ed5i th\u1ecd c\u1ee7a c\u00e1c c\u00f4ng ty ra l\u00e0m th\u01b0\u1edbc \u0111o,<a href=\"https:\/\/www.ngpf.org\/blog\/index-funds\/chart-of-the-week-company-lifespan-on-the-sp-500\/\"> ta c\u00f3 th\u1ec3 th\u1ea5y ch\u00fang \u0111ang gi\u1ea3m d\u1ea7n theo m\u1ed9t t\u1ed1c \u0111\u1ed9 ng\u00e0y c\u00e0ng t\u0103ng.<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2110,\"linkDestination\":\"custom\"} -->\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-28536 size-full\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2020\/01\/corporate-lifespans-falter-Cimigo-brand-building-.jpg\" alt=\"S\u1ef1 b\u1ea5t \u1ed5n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn\" width=\"300\" height=\"225\" \/><\/p>\r\n<figure class=\"wp-block-image\"><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Qu\u1ea3ng c\u00e1o khi \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn b\u1ea1n v\u00e0 t\u00f4i ch\u00ednh l\u00e0 c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u ri\u00eang bi\u1ec7t. \u0110\u00f3 l\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng theo h\u01b0\u1edbng d\u1eef li\u1ec7u. N\u00f3 quay ng\u01b0\u1ee3c l\u1ea1i k\u1ef7 nguy\u00ean c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 ti\u1ebfp th\u1ecb theo danh m\u1ee5c (kho\u1ea3ng 1965-1985), trong \u0111\u00f3 n\u00f3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c ph\u1ea3n h\u1ed3i chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp; nh\u1ea5p chu\u1ed9t, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u0103ng k\u00fd, b\u00e1n h\u00e0ng, b\u00e1n k\u00e8m, b\u00e1n th\u00eam, \u0111\u1ec1 xu\u1ea5t v\u00e0 gi\u1edbi thi\u1ec7u. N\u00f3 khuy\u1ebfn kh\u00edch ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, clickbait v\u00e0 c\u00e1c ti\u00eau \u0111\u1ec1 gi\u1eadt g\u00e2n. <a href=\"https:\/\/adage.com\/article\/opinion\/opinion-dishonest-and-wasteful-practice-influencer-marketing\/2227541\">Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 s\u1ed1 li\u1ec7u sai l\u1ec7ch c\u1ee7a h\u1ecd,<\/a> <a href=\"https:\/\/www.thedrum.com\/news\/2019\/06\/06\/cost-global-ad-fraud-could-top-30bn\">c\u00e1c gian l\u1eadn tr\u1ef1c tuy\u1ebfn l\u1edbn,<\/a> <a href=\"https:\/\/www.scmp.com\/business\/article\/2132071\/video-click-farms-phantom-users-flood-chinas-us50-billion-online\">c\u00e0y nh\u1ea5p chu\u1ed9t tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh,<\/a> <a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?mtrref=undefined&amp;gwh=CB6F414F720DFF2731EB01F9C629E737&amp;gwt=pay&amp;assetType=REGIWALL\">nh\u00e0 m\u00e1y bot,<\/a> <a href=\"http:\/\/adcontrarian.blogspot.com\/2020\/01\/facebooks-year-of-disgrace.html\">l\u1eddi h\u1ee9a minh b\u1ea1ch b\u1ecb ph\u00e1 v\u1ee1<\/a>, <a href=\"https:\/\/www.cnet.com\/news\/2019-data-breach-hall-of-shame-these-were-the-biggest-data-breaches-of-the-year\/\">vi ph\u1ea1m d\u1eef li\u1ec7u c\u00e1 nh\u00e2n<\/a> v\u00e0 <a href=\"https:\/\/thecorrespondent.com\/125\/the-non-sense-of-online-advertising-when-the-numbers-dont-add-up\/267513125-ebeb97f2\">c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p<\/a> v\u00e0 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 sai l\u1ec7ch g\u00e2y nh\u1ea7m l\u1eabn l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 th\u1ef1c s\u1ef1 trong th\u1eddi \u0111\u1ea1i d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn Marketing tr\u1ef1c ti\u1ebfp. Kh\u00f4ng hi\u1ec3u r\u1eb1ng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 t\u1ed1t h\u01a1n khi mua TV, b\u00e1o ch\u00ed hay qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u00e0i ph\u00e1t thanh. <a href=\"https:\/\/www.isba.org.uk\/media\/2424\/executive-summary-programmatic-supply-chain-transparency-study.pdf\">C\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y<\/a> \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng ch\u1ec9 m\u1ed9t n\u1eeda chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ng\u00e0y nay \u0111\u1ebfn \u0111\u01b0\u1ee3c tay c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, v\u1edbi v\u00f4 s\u1ed1 ng\u01b0\u1eddi trung gian th\u1ef1c hi\u1ec7n vi\u1ec7c \u0103n c\u1eaft gi\u1ea3m trong h\u1ec7 sinh th\u00e1i mua h\u00e0ng. Vi\u1ec7c c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb theo \u0111u\u1ed5i c\u00e1c ch\u1ec9 s\u1ed1 g\u00e2y hi\u1ec3u l\u1ea7m n\u00e0y d\u1eabn \u0111\u1ebfn hai th\u00e1i c\u1ef1c v\u1ec1 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o. C\u1ea3 hai c\u00e1ch n\u00e0y \u0111\u1ec1u kh\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m chung, k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian c\u0169ng nh\u01b0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n. Ch\u00fang c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n, t\u1ea1o th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c \u0111\u00e1nh gi\u00e1. \u0110\u1ecbnh d\u1ea1ng \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u1ea3ng c\u00e1o trong m\u1ed9t bi\u1ec3u ng\u1eef ho\u1eb7c b\u00e0i \u0111\u0103ng tr\u1ef1c tuy\u1ebfn mang t\u00ednh chi\u1ebfn thu\u1eadt l\u00e0 cao nh\u1ea5t, l\u1ec7ch v\u1ec1 m\u1eb7t ch\u1ee9c n\u0103ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ebfm khi c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh tr\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u01a1 b\u1ea3n nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi (xem <strong>Qu\u1ea3ng c\u00e1o <\/strong><strong>c\u00f3 <\/strong><strong>hi\u1ec7u qu\u1ea3<\/strong> b\u00ean d\u01b0\u1edbi). B\u1ea1n v\u00e0 t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u1edbi CTA v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c <a href=\"https:\/\/blog.hubspot.com\/agency\/google-adwords-benchmark-data\">t\u1ef7 l\u1ec7 nh\u1ea5p trung b\u00ecnh l\u00e0 0,35%<\/a> v\u1edbi Google v\u00e0 <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/11\/12\/facebook-ad-benchmarks\">0,89% \u0111\u1ed1i v\u1edbi Facebook.<\/a> Nh\u01b0ng vi\u1ec7c t\u1ea1o ra m\u1ed9t qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 k\u1ebft h\u1ee3p h\u00ecnh \u1ea3nh v\u00e0 d\u00f2ng ti\u00eau \u0111\u1ec1 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, khi\u1ebfn ch\u00fang ta suy ngh\u0129 v\u00e0 c\u1ed1 \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c trong tr\u00ed nh\u1edb ch\u00ednh l\u00e0 t\u00e0i n\u0103ng s\u00e1ng t\u1ea1o hi\u1ebfm c\u00f3. \u1ee9 hai l\u00e0 \u0111\u1ea1i di\u1ec7n cho qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh; video. YouTube c\u00f4ng b\u1ed1 doanh thu qu\u1ea3ng c\u00e1o \u0111\u1ea1t 15,5 t\u1ef7 \u0111\u00f4 la M\u1ef9 trong n\u0103m 2019, nhi\u1ec1u h\u01a1n c\u00e1c <a href=\"https:\/\/www.ft.com\/content\/bdff307a-4714-11ea-aeb3-955839e06441\">m\u1ea1ng truy\u1ec1n h\u00ecnh ABC, NBC v\u00e0 Fox c\u1ee7a M\u1ef9 c\u1ed9ng l\u1ea1i<\/a>. C\u00e0ng ng\u00e0y video c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t v\u1edf k\u1ecbch d\u00e0i, n\u01a1i m\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n y\u00eau c\u1ea7u kh\u00e1n gi\u1ea3 xem kh\u00f4ng ch\u1ec9 30 gi\u00e2y m\u00e0 t\u1eeb 2 \u0111\u1ebfn 6 ph\u00fat. T\u1ea5t nhi\u00ean, YouTube v\u00e0 Facebook c\u1ee7ng c\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, tr\u1ea5n an ch\u00fang ta r\u1eb1ng t\u1ea5t c\u1ea3 \u0111\u1ec1u \u1ed5n v\u00ec<a href=\"https:\/\/support.google.com\/youtube\/answer\/2991785?hl=en\"> 30 gi\u00e2y<\/a> \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u01b0\u1ee3t xem tr\u00ean YouTube v\u00e0 3 gi\u00e2y \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u01b0\u1ee3t xem tr\u00ean Facebook (\u0111\u00f3 l\u00e0 l\u00ed do ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng ph\u00e1t l\u00e0 c\u00e0i \u0111\u1eb7t m\u1eb7c \u0111\u1ecbnh) . <a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/08\/11\/technology\/youtube-fake-view-sellers.html?mtrref=www.google.com&amp;gwh=1AA06C70F8480C6B08603861BB9E536A&amp;gwt=pay&amp;assetType=REGIWALL\">Nh\u01b0 th\u1ec3 ch\u01b0a \u0111\u1ee7 \u201cl\u01b0\u1ee3t xem&#8221; gian l\u1eadn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua v\u1eady.<\/a> Ngay c\u1ea3 khi b\u1ea1n v\u00e0 t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c theo qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi, th\u00ec ch\u1ec9 nh\u1eefng b\u1ed9 \u00f3c s\u00e1ng t\u1ea1o t\u1ed1t nh\u1ea5t m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c trong vi\u1ec7c truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n \u0111\u00f3 trong m\u1ed9t th\u1eddi \u0111i\u1ec3m qu\u1ea3ng c\u00e1o v\u1ebbn v\u1eb9n 30 gi\u00e2y.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"https:\/\/www.cimigo.com\/en\/research-reports\/how-to-make-your-tv-advertising-more-effective\/\">\u0110\u00fac k\u1ebft t\u1eeb nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m c\u1ee7a Cimigo<\/a> v\u1edbi vi\u1ec7c th\u1eed nghi\u1ec7m h\u01a1n 400 video qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, ch\u00fang t\u00f4i \u0111\u00e3 r\u00fat ra \u0111\u01b0\u1ee3c 8 \u0111i\u1ec1u sau:<\/p>\r\n<ol>\r\n<li>M\u00f3c s\u00e1ng t\u1ea1o &#8211; kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u00f4ng \u0111i\u1ec7p.<\/li>\r\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o c\u00e2u chuy\u1ec7n &#8211; kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u1eb1ng s\u1ef1 li\u00ean quam.<\/li>\r\n<li>Chi\u1ebfn d\u1ecbch c\u1ee7a \u00fd t\u01b0\u1edfng! &#8211; ngh\u0129 ra \u00fd t\u01b0\u1edfng cho c\u1ea3 chi\u1ebfn d\u1ecbch, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t video duy nh\u1ea5t.<\/li>\r\n<li>D\u1ea5u hi\u1ec7u v\u00e0 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ri\u00eang &#8211; c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3 h\u01a1n.<\/li>\r\n<li>S\u1ef1 \u0111\u01a1n gi\u1ea3n &#8211; th\u1ef1c s\u1ef1 \u0111\u01a1n gi\u1ea3n! &#8211; n\u00f3i \u00edt h\u01a1n v\u00e0 giao ti\u1ebfp nhi\u1ec1u h\u01a1n.<\/li>\r\n<li>Ph\u00e1 v\u1ee1 k\u1ef3 v\u1ecdng v\u1ec1 qu\u1ea3ng c\u00e1o danh m\u1ee5c \u2013 h\u00e3y ng\u1eebng qu\u1ea3ng c\u00e1o v\u1ec1 danh m\u1ee5c.<\/li>\r\n<li>T\u1ea1o \u0111i\u1ec3m nh\u1ea5t b\u1eb1ng c\u00e1ch khai th\u00e1c c\u1ea3m x\u00fac &#8211; tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, ni\u1ec1m t\u1ef1 h\u00e0o, gi\u00e1 tr\u1ecb gia \u0111\u00ecnh, v\u0103n h\u00f3a, s\u1ef1 h\u00e0i h\u01b0\u1edbc l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u0169ng nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o c\u1ea3m gi\u00e1c t\u1ed1t.<\/li>\r\n<li>Thuy\u1ebft ph\u1ee5c m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady &#8211; tin t\u1ee9c m\u1edbi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n thi\u1ebft nh\u01b0ng gi\u00fap thuy\u1ebft ph\u1ee5c. Th\u1ef1c hi\u1ec7n k\u1ecbch h\u00f3a m\u1ed9t c\u00e1ch c\u00f3 m\u1ee5c \u0111\u00edch ho\u1eb7c h\u00e0i h\u01b0\u1edbc.<\/li>\r\n<\/ol>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>Ch\u00fang ta \u0111\u00e3 b\u1ecf qua c\u00e1c b\u1eb1ng ch\u1ee9ng th\u1ef1c nghi\u1ec7m<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>K\u1ec3 t\u1eeb <a href=\"http:\/\/thefirstbannerad.com\/attmap.html\">qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef \u0111\u1ea7u ti\u00ean<\/a> tr\u00ean t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn Wired\u2019s (hotwired) v\u00e0o n\u0103m 1994, l\u1eddi h\u1ee9a v\u1ec1 m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi l\u1ee3i nhu\u1eadn minh b\u1ea1ch t\u1eeb c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o ch\u01b0a bao gi\u1edd th\u00e0nh hi\u1ec7n th\u1ef1c. C\u00e1c c\u01a1 quan qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00e3 ch\u1ea1y theo ti\u1ec1n v\u00e0 ch\u1ecbu thua khi b\u1ecb g\u1eafn m\u00e1c \u201ctruy\u1ec1n th\u1ed1ng\u201d v\u00e0 \u201cl\u1ea1c l\u00f5ng\u201d. C\u00f4ng tr\u00ecnh th\u1ef1c nghi\u1ec7m nh\u1ea5t cho \u0111\u1ebfn nay \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Les Binet v\u00e0 Peter Field, \u0111\u00f3 l\u00e0 Media in Focus: Marketing Hi\u1ec7u qu\u1ea3 trong K\u1ef7 nguy\u00ean K\u1ef9 thu\u1eadt s\u1ed1, IPA \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng t\u1ef7 l\u1ec7 chi ti\u00eau t\u1ed1i \u01b0u gi\u1eefa truy\u1ec1n th\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng l\u00e0 60:40.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2114,\"linkDestination\":\"custom\"} \/-->\r\n\r\n<!-- wp:paragraph -->\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28537 alignleft\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2020\/01\/Brand-building-versus-sales-activation-brand-building.jpg\" alt=\"S\u1ef1 b\u1ea5t \u1ed5n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn\" width=\"342\" height=\"170\" \/> \u00a0 Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, con l\u1eafc ng\u00e2n s\u00e1ch t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u00e3 xoay chuy\u1ec3n nhi\u1ec1u h\u01a1n \u0111\u1ebfn chi ti\u00eau k\u00edch ho\u1ea1t (ch\u1ee7 y\u1ebfu l\u00e0 tr\u1ef1c tuy\u1ebfn) v\u00e0 tr\u00e1nh xa c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n t\u00f3m t\u1eaft c\u1ee7a h\u1ecd, n\u1ebfu b\u1ea1n ch\u1ec9 \u0111\u1ecdc c\u00e1c li\u00ean k\u1ebft trong b\u00e0i vi\u1ebft n\u00e0y, th\u00ec \u0111\u00e2y l\u00e0 c\u00e1i n\u00ean \u0111\u1ecdc;<\/p>\r\n<ol>\r\n<li>Ng\u00e2n s\u00e1ch l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch (ch\u1ec9 \u0111\u1ee9ng sau t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o).<\/li>\r\n<li>Chia s\u1ebb ti\u1ebfng n\u00f3i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng. T\u1ef7 l\u1ec7 m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi th\u1ecb ph\u1ea7n ti\u1ebfng n\u00f3i \u201cth\u00eam\u201d c\u1ee7a n\u00f3. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u1ecb ph\u1ea7n ti\u1ebfng n\u00f3i v\u00e0 th\u1ecb ph\u1ea7n.<\/li>\r\n<li>S\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00edch ho\u1ea1t c\u0169ng r\u1ea5t quan tr\u1ecdng. T\u1ef7 l\u1ec7 60:40 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chi ti\u00eau k\u00edch ho\u1ea1t th\u01b0\u1eddng l\u00e0 t\u1ed1i \u01b0u.<\/li>\r\n<li>K\u00edch ho\u1ea1t b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t khi t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua ngay b\u00e2y gi\u1edd ho\u1eb7c r\u1ea5t s\u1edbm. Ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c nh\u1eafm ch\u1eb7t ch\u1ebd l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 k\u00edch ho\u1ea1t.<\/li>\r\n<li>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nhi\u1ec1u th\u1eddi gian h\u01a1n v\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i ti\u1ebfp x\u00fac nhi\u1ec1u l\u1ea7n, th\u01b0\u1eddng trong nhi\u1ec1u th\u00e1ng ho\u1eb7c nhi\u1ec1u n\u0103m. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 kh\u00f4ng mua h\u00e0ng trong m\u1ed9t th\u1eddi gian v\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i quan t\u00e2m \u0111\u1ebfn danh m\u1ee5c n\u00e0y ngay b\u00e2y gi\u1edd.<\/li>\r\n<li>Hi\u1ec7u \u1ee9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00e2ng cao nh\u1edd s\u1ef1 khu\u1ebfch \u0111\u1ea1i x\u00e3 h\u1ed9i v\u00e0 h\u00e0nh vi b\u1ea7y \u0111\u00e0n. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u2018n\u1ed5i ti\u1ebfng\u2019 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3, m\u1eb7c d\u00f9 c\u00f3 v\u1ebb \u201cl\u00e3ng ph\u00ed\u201d.<\/li>\r\n<li>B\u1ea3n ch\u1ea5t l\u00e2u d\u00e0i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00edch cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng h\u01a1n so v\u1edbi nh\u1eafm m\u1ee5c ti\u00eau ch\u1eb7t ch\u1ebd.<\/li>\r\n<li>\u0110\u1ed1i v\u1edbi k\u00edch ho\u1ea1t b\u00e1n h\u00e0ng, c\u00e1c th\u00f4ng \u0111i\u1ec7p h\u1ee3p l\u00fd c\u00f3 xu h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, do \u0111\u00f3, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng gi\u00e0u th\u00f4ng tin r\u1ea5t h\u1eefu \u00edch (l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp).<\/li>\r\n<li>\u0110\u1ed1i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, m\u1ed3i c\u1ea3m x\u00fac c\u00f3 v\u1ebb hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00e1c k\u00eanh \u00e2m thanh-h\u00ecnh \u1ea3nh t\u1ecf ra n\u1ed5i tr\u1ed9i \u1edf \u0111\u00e2y (v\u00e0 \u00e2m nh\u1ea1c c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 to l\u1edbn \u0111\u00e1ng ng\u1ea1c nhi\u00ean).<\/li>\r\n<li>C\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn l\u00e0m cho ph\u01b0\u01a1ng ti\u1ec7n ngo\u1ea1i tuy\u1ebfn hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/li>\r\n<\/ol>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>H\u1ea7u h\u1ebft c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 kinh nghi\u1ec7m s\u1ebd kh\u00f4ng ch\u1ec9 \u1ee7ng h\u1ed9 truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, tuy nhi\u00ean, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi thi\u1ebfu kinh nghi\u1ec7m h\u01a1n \u0111ang tuy\u00ean truy\u1ec1n m\u1ed9t gi\u1ea3i ph\u00e1p ch\u1ec9 d\u00e0nh cho tr\u1ef1c tuy\u1ebfn. H\u00e3y xem x\u00e9t m\u1ed9t l\u00fac hai c\u00e2u h\u1ecfi n\u00e0y; H\u00e3y ngh\u0129 t\u1edbi m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ef1c tuy\u1ebfn n\u00e0o? H\u00e3y ngh\u0129 v\u1ec1 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tuy\u1ec7t v\u1eddi, ch\u1ec9 ri\u00eang \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i (t\u1ee9c l\u00e0 \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 doanh s\u1ed1 ho\u1eb7c th\u1ecb ph\u1ea7n) cho th\u01b0\u01a1ng hi\u1ec7u? T\u00f4i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i s\u1ef1 im l\u1eb7ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111\u01b0a ra v\u00ed d\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1ec1 <a href=\"https:\/\/www.adweek.com\/digital\/old-spice-response-campaign\/\">chi\u1ebfn d\u1ecbch Old Spice.<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/owGykVbfgUE\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"align\":\"center\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\r\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ebfm khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ef1c tuy\u1ebfn. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u khu v\u1ef1c l\u00e2n c\u1eadn \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ef1c tuy\u1ebfn, m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c nh\u00e0 h\u00e0ng, s\u00e1ch c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ea5t m\u1ee5c ti\u00eau tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c. T\u00f4i c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin. Th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c nh\u00f3m s\u1edf th\u00edch th\u00edch h\u1ee3p r\u1ea5t d\u00e0i c\u00f3 th\u1ec3 t\u1ea1o kh\u00f4ng gian chung cho c\u00e1c nh\u00f3m s\u1edf th\u00edch \u0111am m\u00ea g\u1eb7p g\u1ee1, chia s\u1ebb v\u00e0 \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn h\u1ecd.<\/div>\r\n<\/figure>\r\n<p>Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ebfm khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ef1c tuy\u1ebfn. Nh\u1eefng c\u00e1i m\u00e0 t\u00f4i c\u00f3 th\u1ec3 ngh\u0129 t\u1edbi bao g\u1ed3m n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c tuy\u1ebfn, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, ph\u1ea7n m\u1ec1m l\u00e0m d\u1ecbch v\u1ee5, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u do CEO n\u1ed5i ti\u1ebfng (v\u00ed d\u1ee5 nh\u01b0 Tesla c\u1ee7a Elon Musk) \u0111i\u1ec1u h\u00e0nh ho\u1eb7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (\u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p) nh\u01b0 Rihanna\u2019s Fenty Beauty.<\/p>\r\n<!-- \/wp:embed -->\r\n\r\n<!-- wp:image {\"id\":2116,\"linkDestination\":\"custom\"} -->\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28538 alignleft\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2020\/01\/Rihannas-Fenty-Beauty.jpg\" alt=\"S\u1ef1 b\u1ea5t \u1ed5n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2020\/01\/Rihannas-Fenty-Beauty.jpg 150w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2020\/01\/Rihannas-Fenty-Beauty-100x100.jpg 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<figure class=\"wp-block-image\"><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3><strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00f4ng th\u1ec3 <\/strong><strong>ch\u1ec9 <\/strong><strong>duy tr\u00ec<\/strong><strong> m\u1ed7i<\/strong><strong> tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00f4ng th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 th\u00e2m nh\u1eadp v\u00e0o x\u00e3 h\u1ed9i theo c\u00e1ch t\u1ea1o ra s\u1ef1 quen thu\u1ed9c, ph\u1ed5 bi\u1ebfn v\u00e0 tin c\u1eady \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi ch\u00fang ta. N\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ebfm khi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ef1c tuy\u1ebfn th\u00ec t\u1ea1i sao ch\u00fang ta l\u1ea1i mong \u0111\u1ee3i ch\u00fang \u0111\u01b0\u1ee3c duy tr\u00ec tr\u1ef1c tuy\u1ebfn? \u0110\u00e2y l\u00e0 \u0111\u1ec3 nh\u1eafc l\u1ea1i m\u1ed9t trong nh\u1eefng k\u1ebft lu\u1eadn c\u1ee7a <a href=\"https:\/\/thekeypoint.org\/2019\/10\/08\/effectiveness-in-context-a-manual-for-brand-building\/\">Les Binet v\u00e0 Peter Field<\/a>; b\u1ea3n ch\u1ea5t l\u00e2u d\u00e0i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00edch cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i h\u01a1n so v\u1edbi nh\u1eafm m\u1ee5c ti\u00eau ch\u1eb7t ch\u1ebd. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0<a href=\"https:\/\/www.thedrum.com\/news\/2020\/01\/28\/super-bowl-2020-the-ins-and-outs-the-big-games-advertisers?utm_campaign=Member_Update&amp;utm_source=pardot&amp;utm_medium=email\"> Google, Facebook v\u00e0 Amazon s\u1ebd qu\u1ea3ng c\u00e1o t\u1ea1i Superbowl<\/a> 2020, nh\u1eb1m t\u00ecm ki\u1ebfm ph\u1ea1m vi ti\u1ebfp c\u1eadn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i.\u00a0<\/p>\r\n<h2><strong>V\u1eady t\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00f4ng bi\u1ebfn m\u1ea5t?<\/strong><\/h2>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>T\u00f4i \u0111\u00e3 t\u00ecm ki\u1ebfm b\u1eb1ng ch\u1ee9ng v\u1ec1 vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u ch\u00f9n b\u01b0\u1edbc v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 s\u1ee5p \u0111\u1ed5, nh\u01b0ng v\u1eabn ch\u01b0a th\u1ec3 t\u00ecm ra. T\u00f4i c\u00f3 th\u1ec3 th\u1ea5y b\u1eb1ng ch\u1ee9ng giai tho\u1ea1i r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi d\u01b0\u1edbi 30 tu\u1ed5i \u00edt tin t\u01b0\u1edfng v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n nh\u1eefng ng\u01b0\u1eddi tr\u00ean 40 tu\u1ed5i. T\u00f4i c\u00f3 th\u1ec3 th\u1ea5y b\u1eb1ng ch\u1ee9ng giai tho\u1ea1i v\u1ec1 vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng \u0111ang m\u1ea5t d\u1ea7n s\u1ef1 th\u00e2n quen \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, c\u00e1c b\u1eb1ng ch\u1ee9ng l\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn v\u01b0\u1ee3t qu\u00e1 tu\u1ed5i \u0111\u1eddi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 l\u1ebd s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00f4ng ph\u1ea3i l\u00e0 s\u1eafp x\u1ea3y ra, tuy nhi\u00ean, t\u00f4i tin r\u1eb1ng c\u00f3 qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang d\u1ef1a v\u00e0o di s\u1ea3n v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u trong nh\u1eefng th\u1eadp k\u1ef7 tr\u01b0\u1edbc (v\u00e0 \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong nhi\u1ec1u th\u1ebf k\u1ef7). \u1ede tu\u1ed5i 50, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi t\u00f4i, ni\u1ec1m tin c\u1ee7a t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb l\u00e2u v\u00e0 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 th\u00f4ng qua h\u00e0nh vi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00f4i. Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00f4 con g\u00e1i 18 tu\u1ed5i c\u1ee7a t\u00f4i, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng ti\u00eau d\u00f9ng l\u1edbn r\u1ea5t \u00edt \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi. T\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3, c\u00f3 l\u1ebd l\u00e0 m\u1ed9t \u0111i\u1ec3m gi\u1edbi h\u1ea1n v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1ef1 b\u1ea5t \u1ed5n n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5p \u0111\u1ed5 ho\u00e0n to\u00e0n ch\u0103ng? Tr\u01b0\u1edbc khi \u0111i\u1ec1u n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t b\u00e0i h\u1ecdc l\u1ecbch s\u1eed, t\u00f4i k\u00eau g\u1ecdi t\u1ea5t c\u1ea3 ch\u00fang ta h\u00e3y th\u01b0\u1eddng xuy\u00ean \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u00e0 ch\u01a1i m\u1ed9t tr\u00f2 ch\u01a1i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y v\u01b0\u01a1n ra kh\u1ecfi nhi\u1ec7m k\u1ef3 c\u00f4ng vi\u1ec7c v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u0111\u1ec3 l\u1ea1i cho nh\u1eefng ng\u01b0\u1eddi k\u1ebf nhi\u1ec7m m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. Ch\u00fang ta ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n h\u01a1n l\u00e0 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ng\u1eafn h\u1ea1n. Ch\u00fang ta ph\u1ea3i s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a ch\u00fang. N\u1ebfu kh\u00f4ng l\u00e0m v\u1eady, t\u00f4i s\u1ee3 nh\u1eefng ng\u01b0\u1eddi k\u1ebf nhi\u1ec7m c\u1ee7a ch\u00fang ta s\u1ebd c\u00e1o bu\u1ed9c l\u00e0 \u0111\u00e3 theo ch\u00e2n k\u1ebb l\u1eeba b\u1ecbp chui xu\u1ed1ng h\u1ed1 s\u00e2u c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\r\n<p>Truy c\u1eadp <a href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener\"><strong>AskCimigo<\/strong><\/a> v\u00e0 truy v\u1ea5n b\u00e1o c\u00e1o v\u1edbi tr\u1ee3 l\u00fd AI c\u1ee7a ch\u00fang t\u00f4i.<\/p>\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"vi\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; margin:0 auto !important; display:flex !important; justify-content:center !important; align-items:center !important; }\n                .askcimigo-scope .hero-text { width:100% !important; }\n\n                \/* logo *\/\n                .askcimigo-scope .askcimigo-logo {\n                    display:block !important;\n                    margin:0 auto 1.5rem !important;\n                    max-width:200px !important; width:100% !important; height:auto !important;\n                }\n\n                \/* text (default) *\/\n                .askcimigo-scope h1 {\n                    display:block !important;\n                    font-size:3rem !important;\n                    line-height:1.2 !important;\n                    margin:0 0 1.5rem !important;\n                    color:#0f172a !important;\n                    text-align:center !important;\n                    font-weight:800 !important;\n                }\n                .askcimigo-scope .headline-blue { color:#010101 !important; font-weight:800 !important; }\n                .askcimigo-scope .highlight { color:#1f61a9 !important; white-space:nowrap !important; font-weight:800 !important; }\n                .askcimigo-scope p {\n                    display:block !important;\n                    font-size:1.25rem !important;\n                    color:#475569 !important;\n                    margin:0 0 2rem !important;\n                    line-height:1.7 !important;\n                    text-align:center !important;\n                }\n\n                \/* buttons *\/\n                .askcimigo-scope .cta-group { display:flex !important; gap:1.5rem !important; margin:0 0 2rem !important; justify-content:center !important; flex-wrap:wrap !important; }\n                .askcimigo-scope .btn-primary,\n                .askcimigo-scope .btn-secondary {\n                    display:inline-flex !important;\n                    align-items:center !important;\n                    justify-content:center !important;\n                    cursor:pointer !important;\n                    user-select:none !important;\n                    padding:.75rem 1.5rem !important;\n                    border-radius:8px !important;\n                    text-decoration:none !important;\n                    font-weight:700 !important;\n                    line-height:1 !important;\n                    border:0 !important;\n                    transition: background .15s ease, border-color .15s ease, color .15s ease !important;\n                    box-shadow:0 1px 0 rgba(0,0,0,.04) !important;\n                    color:#fff !important;\n                }\n                .askcimigo-scope .btn-primary { background:#9dc42f !important; }\n                .askcimigo-scope .btn-primary:hover { background:#82a525 !important; }\n                .askcimigo-scope .btn-secondary { background:#116bb1 !important; border:2px solid #116bb1 !important; }\n                .askcimigo-scope .btn-secondary:hover { background:#0d5a94 !important; }\n\n                \/* trust badge *\/\n                .askcimigo-scope .trust-badge { display:flex !important; align-items:center !important; gap:.5rem !important; color:#64748b !important; font-size:.9rem !important; justify-content:center !important; }\n                .askcimigo-scope .trust-badge svg { width:20px !important; height:20px !important; color:#22c55e !important; flex-shrink:0 !important; }\n\n                \/* responsive *\/\n                .askcimigo-scope .mobile-demo { display:none !important; }\n                @media (max-width:768px){\n                    .askcimigo-scope h1 { font-size:2.2rem !important; }\n                    .askcimigo-scope p { font-size:1.1rem !important; }\n                    .askcimigo-scope .desktop-demo { display:none !important; }\n                    .askcimigo-scope .mobile-demo { display:inline-flex !important; }\n                    .askcimigo-scope .askcimigo-logo { max-width:160px !important; }\n                }\n\n                \/* ================================\n                   Compact mode overrides\n                   ================================ *\/\n                .askcimigo-scope.is-compact .hero {\n                    padding:18px 16px !important;\n                }\n                .askcimigo-scope.is-compact .askcimigo-logo {\n                    max-width:140px !important;\n                    margin:0 auto 10px !important;\n                }\n                .askcimigo-scope.is-compact h1 {\n                    font-size:1.35rem !important;\n                    line-height:1.25 !important;\n                    margin:0 0 .5rem !important;\n                }\n                .askcimigo-scope.is-compact .highlight { white-space:normal !important; }\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">T\u1eeb c\u00e2n nh\u1eafc \u0111\u1ebfn n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng<\/span> <span class=\"highlight\">ch\u1ec9 trong v\u00e0i gi\u00e2y<\/span><\/h1>\n                        <p>Truy c\u1eadp ngay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p tr\u00ean to\u00e0n Vi\u1ec7t Nam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00e1m ph\u00e1 ngay<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgq8k7y808htletgylh636w7?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgroslia02v5ty0im5jko12r?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            \u0110\u01b0\u1ee3c h\u01a1n 500 th\u01b0\u01a1ng hi\u1ec7u tin d\u00f9ng                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n<p>M\u1ecdi c\u00e2u h\u1ecfi ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3, vui l\u00f2ng li\u00ean h\u1ec7 t\u1ea1i <a href=\"mailto:ask@cimigo.com\">ask@cimigo.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1ecb r\u00fat kh\u1ecfi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, thay v\u00e0o \u0111\u00f3 chuy\u1ec3n sang c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng online ng\u1eafn h\u1ea1n, v\u1edbi chi ph\u00ed x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i. C\u00e1ch \u0111\u00e2y kh\u00f4ng l\u00e2u (tr\u1edf l\u1ea1i n\u0103m 2001), t\u00f4i c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":17532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1829],"tags":[1052,1012,1016],"class_list":["post-28656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam-vi","tag-nghien-cuu-thi-truong-truyen-thong-viet-nam","tag-nghien-cuu-thi-truong-viet-nam","tag-xu-huong-tiep-thi-cua-nguoi-tieu-dung-viet-nam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u1ef1 b\u1ea5t \u1ed5n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"S\u1ef1 b\u1ea5t \u1ed5n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. 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