{"id":28566,"date":"2025-10-21T16:22:39","date_gmt":"2025-10-21T09:22:39","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=28566"},"modified":"2025-10-22T09:33:10","modified_gmt":"2025-10-22T02:33:10","slug":"vietnam-bubble-tea-market","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/vietnam-bubble-tea-market\/","title":{"rendered":"Vietnam’s bubble tea market boom: A sweet obsession"},"content":{"rendered":"\r\n\r\n\r\n

Vietnam bubble tea: A youth-fuelled cultural mainstay<\/strong><\/h2>\r\n\r\n\r\n\r\n

Vietnam\u2019s bubble tea market boom has evolved far beyond trend status; it’s now a deeply ingrained part of urban youth culture. Driven by millennials (29 to 39) and especially Gen Z (aged 18\u201328)<\/strong>, this sugary staple enjoys near-equal popularity among men (51%) and women (49%)<\/strong>.<\/p>\r\n\r\n\r\n\r\n

The customer profile is predominantly white-collar workers (73%)<\/strong>, with the vast majority earning below 40 million VND monthly<\/strong>. These young professionals see milk tea not just as a beverage, but as a regular ritual, a reward, and a means of social connection.<\/p>\r\n

Data published by Cimigo<\/a><\/strong>, from a study conducted in January 2025 among 200 consumers aged 18 to 39 in Ho Chi Minh City and Hanoi who drink bubble tea at least 2\u20133 times every month.<\/p>\r\n\r\n\r\n\r\n

Vietnam bubble tea: 4-times-a-week habit<\/strong><\/h2>\r\n\r\n\r\n\r\n

On average, Vietnamese bubble tea fans indulge in their favourite drink four times a week. Bubble tea is primarily an afternoon delight<\/strong>, with peak hours between 2:00 pm and 8:00 pm<\/strong>.<\/p>\r\n\r\n\r\n\r\n

This habitual behaviour offers brands an opportunity to:<\/p>\r\n\r\n\r\n\r\n