{"id":27785,"date":"2025-08-08T08:48:30","date_gmt":"2025-08-08T01:48:30","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=27785"},"modified":"2025-10-18T14:30:34","modified_gmt":"2025-10-18T07:30:34","slug":"tiktok-va-shopee-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/tiktok-va-shopee-thuong-mai-dien-tu\/","title":{"rendered":"TikTok v\u00e0 Shopee: Cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Gen Z v\u00e0 Millennial"},"content":{"rendered":"<p><em><\/em><\/p>\r\n<p>TikTok v\u00e0 Shopee: Cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Gen Z v\u00e0 Millennial t\u1ea1i Vi\u1ec7t Nam, trong l\u00e0n s\u00f3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn 8,5 t\u1ef7 USD n\u1eeda \u0111\u1ea7u 2025. Theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t v\u1ec1 <a href=\"https:\/\/youneteci.com\/bao-cao-doanh-thu-cac-san-tmdt-h1-2025\/\">Doanh thu c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1eeda \u0111\u1ea7u n\u0103m 2025<\/a> m\u1edbi nh\u1ea5t t\u1eeb <a href=\"https:\/\/youneteci.com\/\">YouNet<\/a> ECI , th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh t\u1edbi 35% m\u1ed7i n\u0103m giai \u0111o\u1ea1n 2024 &#8211; 2028. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng m\u1ea1nh nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.\u00a0S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u1ea3n \u00e1nh thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 b\u00e1n h\u00e0ng.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u1ed9c quy\u1ec1n EcomHeat t\u1eeb YouNet ECI, b\u00e1o c\u00e1o n\u00e0y mang \u0111\u1ebfn c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n nh\u1ea5t v\u1ec1 b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tinh ch\u1ec9nh b\u1eb1ng AI t\u1eeb h\u01a1n 2.,9 tri\u1ec7u gian h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Shopee, TikTok Shop, Lazada, v\u00e0 Tiki, gi\u00fap n\u1eafm b\u1eaft ch\u00ednh x\u00e1c v\u1ec1 t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV), xu h\u01b0\u1edbng gi\u00e1, bi\u1ebfn \u0111\u1ed9ng ng\u00e0nh h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t k\u00eanh th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>D\u1eef li\u1ec7u t\u1eeb ng\u00e0y 1\/1 \u0111\u1ebfn 30\/6\/2025 ph\u1ea3n \u00e1nh hi\u1ec7u su\u1ea5t to\u00e0n qu\u1ed1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Hai nh\u00f3m ch\u00ednh l\u00e0 Gen Z (d\u01b0\u1edbi 27) v\u00e0 Millennials (28 &#8211; 44) chi\u1ebfm h\u01a1n 72,5% ng\u01b0\u1eddi mua online t\u1ea1i Vi\u1ec7t Nam. M\u1ed7i nh\u00f3m c\u00f3 h\u00e0nh vi ti\u00eau d\u00f9ng kh\u00e1c bi\u1ec7t: Gen Z chu\u1ed9ng n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed v\u00e0 theo xu h\u01b0\u1edbng nh\u01b0 TikTok Shop, trong khi Millennials \u01b0u ti\u00ean s\u1ef1 tin c\u1eady v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian, \u0111i\u1ec3n h\u00ecnh l\u00e0 Shopee.<\/p>\r\n\r\n\r\n\r\n<h2><strong>Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam<\/strong>\u00a0<\/h2>\r\n<h4><strong>1. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t 8,49 t\u1ef7 USD GMV trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n\r\n\r\n<p>Trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, c\u00e1c n\u1ec1n t\u1ea3ng <strong>th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> t\u1ea1i Vi\u1ec7t Nam ghi nh\u1eadn t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) \u0111\u1ea1t 222,1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 8,49 t\u1ef7 USD), t\u0103ng 23,1% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y, cho th\u1ea5y \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. Shopee v\u00e0 TikTok chi\u1ebfm t\u1ed5ng c\u1ed9ng 97% th\u1ecb ph\u1ea7n trong khi, Tiki v\u00e0 Lazada ghi nh\u1eadn m\u1ee9c s\u1ee5t gi\u1ea3m m\u1ea1nh v\u1ec1 c\u1ea3 GMV v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Shopee: GMV \u0111\u1ea1t 4,47 t\u1ef7 USD, gi\u1ea3m 6% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.\u00a0<\/li>\r\n<li>TikTok Shop: GMV \u0111\u1ea1t 3,57 t\u1ef7 USD, t\u0103ng 148% so v\u1edbi c\u00f9ng k\u1ef3.\u00a0<\/li>\r\n<li>T\u1ed5ng s\u1ed1 nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 doanh thu gi\u1ea3m nh\u1eb9 1,3% so v\u1edbi c\u00f9ng k\u1ef3, ri\u00eang TikTok t\u0103ng m\u1ea1nh 96%.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<h4><strong>2. TikTok Shop t\u0103ng tr\u01b0\u1edfng 148% so v\u1edbi c\u00f9ng k\u1ef3<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>TikTok Shop hi\u1ec7n chi\u1ebfm 42% t\u1ed5ng GMV, t\u0103ng tr\u01b0\u1edfng 148% so v\u1edbi c\u00f9ng k\u1ef3, tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm c\u1ee7a Shopee \u2013 n\u1ec1n t\u1ea3ng gi\u1eef 55% th\u1ecb ph\u1ea7n nh\u01b0ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng nh\u1eb9.<\/p>\r\n\r\n\r\n\r\n<h4><strong>3. Shopee gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1, nh\u01b0ng t\u0103ng tr\u01b0\u1edfng ch\u1eadm<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>Shopee v\u1eabn d\u1eabn \u0111\u1ea7u v\u1ec1 GMV, nh\u01b0ng TikTok \u0111ang nhanh ch\u00f3ng thu h\u1eb9p kho\u1ea3ng c\u00e1ch nh\u1edd t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i do m\u1ee9c \u0111\u1ed9 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng cao.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>4. Ng\u01b0\u1eddi b\u00e1n \u201c\u0111\u1ed5 b\u1ed9\u201d TikTok, r\u00fat kh\u1ecfi s\u00e0n kh\u00e1c<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>S\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean TikTok t\u0103ng m\u1ea1nh 95,9%, l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t qua Shopee. Ng\u01b0\u1ee3c l\u1ea1i, Shopee, Lazada v\u00e0 Tiki \u0111\u1ec1u ghi nh\u1eadn m\u1ee9c gi\u1ea3m hai con s\u1ed1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>5. TikTok v\u00e0 Shopee: Cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Gen Z v\u00e0 Millennial<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t th\u1ebf h\u1ec7 trong h\u00e0nh vi <strong>mua s\u1eafm online<\/strong> ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Gen Z (d\u01b0\u1edbi 27 tu\u1ed5i): \u01b0u ti\u00ean gi\u1ea3i tr\u00ed, video \u0111\u1eadp h\u1ed9p (unboxing) v\u00e0 xu h\u01b0\u1edbng viral. TikTok thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi gi\u00e1 c\u1ea1nh tranh, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 n\u1ed9i dung gi\u1ea3i tr\u00ed s\u00e1ng t\u1ea1o. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 nh\u1ecf d\u1ec5 d\u00e0ng ph\u00e1t tri\u1ec3n tr\u00ean TikTok, b\u1edfi Gen Z c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 r\u1ea5t nh\u1ea1y v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi.\u00a0<\/li>\r\n<li>Millennial (28-44 tu\u1ed5i): \u01b0u ti\u00ean hi\u1ec7u qu\u1ea3, \u0111\u1ed9 tin c\u1eady v\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p. V\u1edbi ch\u00ednh s\u00e1ch r\u00f5 r\u00e0ng v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, Shopee gi\u1eef v\u1eefng v\u1ecb th\u1ebf \u1edf c\u00e1c ng\u00e0nh h\u00e0ng cao c\u1ea5p v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<h4><strong>6. Gen Z th\u00fac \u0111\u1ea9y m\u00f4 h\u00ecnh gi\u1ea3i tr\u00ed k\u1ebft h\u1ee3p mua s\u1eafm<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z \u01b0a chu\u1ed9ng livestream, g\u1ee3i \u00fd t\u1eeb influencer v\u00e0 \u01b0u \u0111\u00e3i tr\u00ean 30%. V\u00ec v\u1eady, TikTok Shop tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng mua s\u1eafm online ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>7. Millennials (28 &#8211; 44) \u01b0u ti\u00ean tin c\u1eady, nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>Shopee ghi \u0111i\u1ec3m nh\u1edd chuy\u00ean nghi\u1ec7p, thanh to\u00e1n linh ho\u1ea1t v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n t\u1ed1t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm thu\u1eadn ti\u1ec7n c\u1ee7a Millennial.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4><strong>8. Top ng\u00e0nh h\u00e0ng t\u1ea1i Vi\u1ec7t Nam: Th\u1eddi trang, l\u00e0m \u0111\u1eb9p, h\u00e0ng ti\u00eau d\u00f9ng<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>Top 3 ng\u00e0nh h\u00e0ng gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u theo GMV:\u00a0<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n: 2,4 t\u1ef7 USD\u00a0<\/li>\r\n<li>L\u00e0m \u0111\u1eb9p: 1,4 t\u1ef7 USD\u00a0<\/li>\r\n<li>\u0110\u1ed3 gia d\u1ee5ng: 1,1 t\u1ef7 USD\u00a0<\/li>\r\n<li>\u0110i\u1ec7n t\u1eed ti\u00eau d\u00f9ng: 584 tri\u1ec7u USD\u00a0<\/li>\r\n<li>Th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng: 557 tri\u1ec7u USD\u00a0<\/li>\r\n<li>M\u1eb9 v\u00e0 b\u00e9: 454 tri\u1ec7u USD\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<p>TikTok v\u01b0\u1ee3t tr\u1ed9i \u1edf ng\u00e0nh h\u00e0ng th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p, trong khi Shopee d\u1eabn \u0111\u1ea7u \u1edf ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, h\u00e0ng ti\u00eau d\u00f9ng v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\r\n\r\n\r\n\r\n<h4><strong>9. Gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 d\u1ea5u hi\u1ec7u t\u0103ng do l\u1ea1m ph\u00e1t<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Gi\u00e1 trung b\u00ecnh s\u1ea3n ph\u1ea9m 186,241 VN\u0110 t\u0103ng 5,4% so v\u1edbi c\u00f9ng k\u1ef3, do l\u1ea1m ph\u00e1t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n online.<\/p>\r\n\r\n\r\n\r\n<h2><strong>Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u1edf Vi\u1ec7t Nam<\/strong><\/h2>\r\n\r\n\r\n\r\n<h4><strong>1. \u201cPh\u1ee7 s\u00f3ng\u201d c\u1ea3 Shopee v\u00e0 TikTok Shop<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u1eafm \u0111\u1ebfn Gen Z (d\u01b0\u1edbi 27 tu\u1ed5i), h\u00e3y \u01b0u ti\u00ean TikTok Shop. T\u1eadp trung h\u1ee3p t\u00e1c v\u1edbi KOL, livestream v\u00e0 n\u1ed9i dung gi\u1ea3i tr\u00ed k\u1ebft h\u1ee3p mua s\u1eafm.<\/p>\r\n\r\n\r\n\r\n<h4><strong>2. Ph\u00e2n chia chi\u1ebfn l\u01b0\u1ee3c theo th\u1ebf h\u1ec7<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>M\u1ed7i n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m tu\u1ed5i kh\u00e1c nhau:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Shopee: ph\u00f9 h\u1ee3p Millennials (28 &#8211; 44 tu\u1ed5i), \u01b0u ti\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i.\u00a0<\/li>\r\n<li>TikTok Shop: thu h\u00fat Gen Z (d\u01b0\u1edbi 27 tu\u1ed5i) nh\u1edd xu h\u01b0\u1edbng v\u00e0 gi\u1ea3i tr\u00ed.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><\/ul>\r\n\r\n\r\n\r\n<h4><strong>3. T\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qua GMV\/c\u1eeda h\u00e0ng<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t nh\u01b0 GMV tr\u00ean m\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i. TikTok v\u00e0 Shopee \u0111ang c\u00f3 m\u1ee9c GMV trung b\u00ecnh cao nh\u1ea5t, cho th\u1ea5y t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn (ROI) t\u1ed1t h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h4><strong>4. \u0110\u1eebng b\u1ecf qua chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng <strong>th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong>, m\u1eb7t b\u1eb1ng gi\u00e1 \u0111ang thay \u0111\u1ed5i. H\u00e3y \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m ng\u01b0\u1eddi mua: gi\u00e1 th\u1ea5p cho TikTok, cao c\u1ea5p h\u01a1n cho Shopee.<\/p>\r\n\r\n\r\n\r\n<h4><strong>5. \u01afu ti\u00ean ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean TikTok tr\u01b0\u1edbc<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>S\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u01b0\u1eddng lan truy\u1ec1n nhanh h\u01a1n tr\u00ean TikTok. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng n\u1ec1n t\u1ea3ng n\u00e0y nh\u01b0 n\u01a1i th\u1eed nghi\u1ec7m tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng sang Shopee.<\/p>\r\n\r\n\r\n\r\n<h4><strong>6. Tri\u1ec3n khai khuy\u1ebfn m\u00e3i ri\u00eang cho t\u1eebng n\u1ec1n t\u1ea3ng<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>TikTok hi\u1ec7u qu\u1ea3 v\u1edbi gi\u1ea3m gi\u00e1 t\u1eeb 30% tr\u1edf l\u00ean. Trong khi \u0111\u00f3, Shopee ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u1ea3m gi\u00e1 v\u1eeba ph\u00e0i (10 &#8211; 20%) k\u1ebft h\u1ee3p c\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\r\n\r\n\r\n\r\n<h4><strong>7. \u0110\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Doanh nghi\u1ec7p n\u00ean theo d\u00f5i s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng GMV \u0111\u1ed3ng th\u1eddi \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t \u0111\u00f2n b\u1ea9y chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\r\n\r\n\r\n\r\n<h4><strong>8. Theo d\u00f5i ng\u01b0\u1eddi b\u00e1n thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o n\u1ec1n t\u1ea3ng<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u0110\u00e1nh gi\u00e1 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng b\u00ean th\u1ee9 ba hi\u1ec7u qu\u1ea3. H\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n c\u00f3 GMV cao tr\u00ean Shopee v\u00e0 TikTok gi\u00fap m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady.\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>C\u00e1m \u01a1n <\/strong><a href=\"https:\/\/youneteci.com\/\"><strong>YouNet<\/strong><\/a><strong>.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Nh\u1eefng th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c tr\u00edch t\u1eeb <a href=\"https:\/\/youneteci.com\/bao-cao-doanh-thu-cac-san-tmdt-h1-2025\/\">B\u00e1o c\u00e1o\u00a0Doanh thu c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1eeda \u0111\u1ea7u n\u0103m 2025<\/a> c\u1ee7a YouNet. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i v\u1ec1 b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a b\u00e1o c\u00e1o n\u00e0y.<\/p>\r\n\r\n\r\n\r\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"vi\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; margin:0 auto !important; display:flex !important; justify-content:center !important; align-items:center !important; }\n                .askcimigo-scope .hero-text { width:100% !important; }\n\n                \/* logo *\/\n                .askcimigo-scope .askcimigo-logo {\n                    display:block !important;\n                    margin:0 auto 1.5rem !important;\n                    max-width:200px !important; width:100% !important; height:auto !important;\n                }\n\n                \/* text (default) *\/\n                .askcimigo-scope h1 {\n                    display:block !important;\n                    font-size:3rem !important;\n                    line-height:1.2 !important;\n                    margin:0 0 1.5rem !important;\n                    color:#0f172a !important;\n                    text-align:center !important;\n                    font-weight:800 !important;\n                }\n                .askcimigo-scope .headline-blue { color:#010101 !important; 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}\n                .askcimigo-scope .btn-primary:hover { background:#82a525 !important; }\n                .askcimigo-scope .btn-secondary { background:#116bb1 !important; border:2px solid #116bb1 !important; }\n                .askcimigo-scope .btn-secondary:hover { background:#0d5a94 !important; }\n\n                \/* trust badge *\/\n                .askcimigo-scope .trust-badge { display:flex !important; align-items:center !important; gap:.5rem !important; color:#64748b !important; font-size:.9rem !important; justify-content:center !important; }\n                .askcimigo-scope .trust-badge svg { width:20px !important; height:20px !important; color:#22c55e !important; flex-shrink:0 !important; }\n\n                \/* responsive *\/\n                .askcimigo-scope .mobile-demo { display:none !important; }\n                @media (max-width:768px){\n                    .askcimigo-scope h1 { font-size:2.2rem !important; }\n                    .askcimigo-scope p { font-size:1.1rem !important; }\n                    .askcimigo-scope .desktop-demo { display:none !important; }\n                    .askcimigo-scope .mobile-demo { display:inline-flex !important; }\n                    .askcimigo-scope .askcimigo-logo { max-width:160px !important; }\n                }\n\n                \/* ================================\n                   Compact mode overrides\n                   ================================ *\/\n                .askcimigo-scope.is-compact .hero {\n                    padding:18px 16px !important;\n                }\n                .askcimigo-scope.is-compact .askcimigo-logo {\n                    max-width:140px !important;\n                    margin:0 auto 10px !important;\n                }\n                .askcimigo-scope.is-compact h1 {\n                    font-size:1.35rem !important;\n                    line-height:1.25 !important;\n                    margin:0 0 .5rem !important;\n                }\n                .askcimigo-scope.is-compact .highlight { white-space:normal !important; }\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">T\u1eeb c\u00e2n nh\u1eafc \u0111\u1ebfn n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng<\/span> <span class=\"highlight\">ch\u1ec9 trong v\u00e0i gi\u00e2y<\/span><\/h1>\n                        <p>Truy c\u1eadp ngay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p tr\u00ean to\u00e0n Vi\u1ec7t Nam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/vi\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00e1m ph\u00e1 ngay<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgq8k7y808htletgylh636w7?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgroslia02v5ty0im5jko12r?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">Xem b\u1ea3n demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            \u0110\u01b0\u1ee3c h\u01a1n 500 th\u01b0\u01a1ng hi\u1ec7u tin d\u00f9ng                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \r\n<p>M\u1ecdi c\u00e2u h\u1ecfi ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3, vui l\u00f2ng li\u00ean h\u1ec7 t\u1ea1i <a href=\"mailto:ask@cimigo.com\">ask@cimigo.com<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>TikTok v\u00e0 Shopee: Cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Gen Z v\u00e0 Millennial t\u1ea1i Vi\u1ec7t Nam, trong l\u00e0n s\u00f3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn 8,5 t\u1ef7 USD n\u1eeda \u0111\u1ea7u 2025. Theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t v\u1ec1 Doanh thu c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1eeda \u0111\u1ea7u n\u0103m 2025 m\u1edbi nh\u1ea5t t\u1eeb YouNet ECI , th\u1ecb [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1829],"tags":[1841,1048,1839,1016],"class_list":["post-27785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nghien-cuu-thi-truong-viet-nam-vi","tag-mua-sam-truc-tuyen-tai-viet-nam","tag-nghien-cuu-thi-truong-ban-le-viet-nam","tag-thuong-mai-dien-tu-viet-nam","tag-xu-huong-tiep-thi-cua-nguoi-tieu-dung-viet-nam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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