{"id":26920,"date":"2025-01-27T17:18:27","date_gmt":"2025-01-27T10:18:27","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=26920"},"modified":"2025-02-03T08:50:47","modified_gmt":"2025-02-03T01:50:47","slug":"beyond-beauty-the-changing-face-of-personal-care-in-indonesia","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/beyond-beauty-the-changing-face-of-personal-care-in-indonesia\/","title":{"rendered":"Beyond beauty: The changing face of personal care in Indonesia"},"content":{"rendered":"\r\n<p>The personal care market in Indonesia is undergoing a significant transformation, with consumers becoming increasingly mindful of the products they choose. According to a recent study conducted by <a href=\"http:\/\/cimigo.com\/\">Cimigo<\/a>, which involved 300+ respondents, consumers in Indonesia are demonstrating heightened concern for sustainability, natural ingredients, and products tailored to their individual needs.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Natural ingredients: a necessity for a personal care<\/strong> <strong>product<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>A notable <strong>67% <\/strong>of Indonesians now prioritise personal care products that are free from harmful chemicals, such as microbeads and parabens. Brands can capitalise on this growing demand by being transparent about their ingredients and demonstrating their commitment to delivering safe, natural solutions.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Cruelty-free: ethics are in the spotlight<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>It is no longer sufficient for a product to simply perform well\u2014it must also align with consumers&#8217; ethical values. Our data indicate that <strong>58% <\/strong>of Indonesians prefer cruelty-free personal care brands. This shift highlights a growing demand for brands with strong ethical practices, presenting an opportunity to connect with a conscientious, values-driven audience.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"wp-image-26925\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/01\/Natural-ingredient-and-ethical-testing.jpg\" alt=\"Natural ingredient and ethical testing in personal care industry\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><br \/><strong>Sustainability: from trend to expectation<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Sustainability is no longer a buzzword\u2014it is becoming a key factor in consumer decision-making. While 39% of Indonesians still continue to dispose of packaging in the trash, 61% now opt to recycle or adopt eco-friendly practices, signalling a clear shift towards more environmentally responsible behaviour.<\/p>\r\n\r\n\r\n\r\n<p>Furthermore, <strong>61%<\/strong> of respondents actively seek products with recyclable packaging, and <strong>45%<\/strong> are considering switching to products that offer refillable packaging solutions. Brands that prioritise sustainability, whether through eco-friendly packaging or innovative approaches like refill stations-will not only attract attention but also foster long-term loyalty among eco-conscious consumers.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"wp-image-26927\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/01\/Empty-packaging.jpg\" alt=\"Empty and recyclable packaging\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><br \/><strong>Personalisation &amp; the drive for sustainable personal care<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>For consumers who choose personal care products based on environmental considerations, finding products that prioritise both skin health and sustainability is a key concern. The primary reasons for selecting eco-friendly personal care products are their perceived benefits: they are better for skin health (48%), help protect the environment (48%), and support brands committed to sustainability (28%).<\/p>\r\n\r\n\r\n\r\n<p>This trend presents a valuable branding opportunity\u2014brands that actively demonstrate their commitment to sustainability and ethical practices can deeply resonate with environmentally conscious consumers.<\/p>\r\n\r\n\r\n\r\n<p>Personalisation also plays a crucial role, with consumers increasingly seek products that address their unique skin concerns. Brands that provide tailored solutions, coupled with sustainable packaging, are well-positioned to foster long-term consumer loyalty and enhance their brand reputation.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"wp-image-26929\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/01\/Why-environmentally-friendly.jpg\" alt=\"Top reasons for choosing environmentally friendly product\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><br \/><strong>The future focus: where self-care meets sustainability<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>As we examine the current personal care landscape in Indonesia, it is evident that the future lies at the intersection of <strong>personalisation<\/strong><strong>, sustainability, and ethical practices<\/strong>. Consumers are no longer passive; they are actively seeking brands that align with their values, prioritise their health, and demonstrate care for the planet.<\/p>\r\n\r\n\r\n\r\n<p>The bottom line? In Indonesia, personal care has evolved beyond beauty\u2014it is about making conscious choices for oneself and the world at large. The brands that succeed will be those that truly understand this shift and take meaningful action to address it.<br \/><br \/><strong>Written by: Mutiara Nuralita <\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The personal care market in Indonesia is undergoing a significant transformation, with consumers becoming increasingly mindful of the products they choose. According to a recent study conducted by Cimigo, which involved 300+ respondents, consumers in Indonesia are demonstrating heightened concern for sustainability, natural ingredients, and products tailored to their individual needs. Natural ingredients: a necessity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[988],"tags":[1323,1256],"class_list":["post-26920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-indonesia","tag-indonesia-branding","tag-indonesia-fmcg-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personal care industry&#039;s future in Indonesia - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"This article delves into how sustainability becomes a key aspect in Indonesia consumers&#039; perception of a personal care brand.\" \/>\n<meta name=\"robots\" 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