{"id":26419,"date":"2024-11-18T11:28:14","date_gmt":"2024-11-18T04:28:14","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=26419"},"modified":"2024-11-18T11:31:18","modified_gmt":"2024-11-18T04:31:18","slug":"giai-phap-do-luong-suc-khoe-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/giai-phap-do-luong-suc-khoe-thuong-hieu\/","title":{"rendered":"Gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>V\u1edbi chi ph\u00ed kho\u1ea3ng 63.724.000 \u0111\u1ed3ng (2.499$), b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean vi\u1ec7c kh\u1ea3o s\u00e1t 300 \u0111\u00e1p vi\u00ean m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3 nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed7 l\u1ef1c b\u1ea1n \u0111\u00e3 b\u1ecf ra \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o l\u00ean hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u1ef1c quan tr\u00ean dashboard trong v\u00f2ng 10 ng\u00e0y l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.cimigo.com\/en\/rapid-survey\/solutions?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_0508023&amp;utm_id=engage_0508023\" style=\"background-color:#a6cc17\">Create your brand health check project now<\/a><\/div>\n<\/div>\n\n\n\n<p>Vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ed1t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, c\u00e1c th\u00f4ng \u0111i\u1ec7p, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng so v\u1edbi c\u00e1c kho\u1ea3n chi ph\u00ed b\u1ecf ra.<\/p>\n\n\n\n<p>G\u00f3i d\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng v\u00e0 gi\u00fap c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00f3 chi ph\u00ed t\u1ed1i \u01b0u h\u01a1n. B\u1eb1ng vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n so v\u1edbi chi ph\u00ed b\u1ecf ra cho vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><strong><strong>Chi ph\u00ed h\u1ee3p l\u00fd<\/strong><\/strong><\/td><td>Ph\u00ed c\u1ee7a g\u00f3i d\u1ecbch v\u1ee5 n\u00e0y l\u00e0 v\u00f4 c\u00f9ng c\u1ea1nh tranh.<\/td><\/tr><tr><td><strong><strong>Kh\u00f4ng h\u1ea1n ch\u1ebf khu v\u1ef1c<\/strong><\/strong><\/td><td>N\u00f4ng th\u00f4n, th\u00e0nh th\u1ecb, theo v\u00f9ng mi\u1ec1n ho\u1eb7c ch\u1ec9 l\u1ef1a ch\u1ecdn c\u00e1c th\u00e0nh ph\u1ed1 tr\u1ecdng \u0111i\u1ec3m. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng b\u1ea5t k\u00ec v\u1ec1 chi ph\u00ed d\u1ecbch v\u1ee5.<\/td><\/tr><tr><td><strong>Nhanh ch\u00f3ng<\/strong><\/td><td>K\u1ebft qu\u1ea3 s\u1ebd s\u1eb5n s\u00e0ng tr\u00ean dashboard c\u1ee7a b\u1ea1n trong v\u00f2ng 10 ng\u00e0y.<\/td><\/tr><tr><td><strong><strong>Kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n<\/strong><\/strong><\/td><td>Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c di\u1ec5n ra h\u00e0ng ng\u00e0y v\u00e0 li\u00ean t\u1ee5c, k\u1ec3 c\u1ea3 v\u1edbi ng\u00e0y l\u1ec5.<\/td><\/tr><tr><td><strong><strong>\u0110\u00e1ng tin c\u1eady<\/strong><\/strong><\/td><td>Vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o b\u1edfi \u0111\u1ed9i ng\u0169 gi\u00e1m s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u00ean th\u1ee9 3 \u0111\u1ed9c l\u1eadp.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>D\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n. Cho d\u00f9 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng hay n\u00e2ng cao \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n khi n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>\u0110o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u1ed3ng k\u1ec1nh, \u0111\u1eaft \u0111\u1ecf v\u00e0 thu v\u1ec1 nh\u1eefng d\u1eef li\u1ec7u ch\u1eadm c\u1eadp nh\u1eadt. Cimigo cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng, chi ph\u00ed th\u1ea5p v\u1edbi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t. D\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Cimigo v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, bao g\u1ed3m:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh nh\u1ea5t \u1edf \u0111\u00e2u v\u00e0 v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang c\u00f3 hi\u1ec7u su\u1ea5t nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c marketing t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u?<ul><li>\u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ee7 s\u00f3ng nh\u01b0 th\u1ebf n\u00e0o?<\/li><\/ul><ul><li>C\u00e1c t\u00e0i s\u1ea3n (kh\u00e1c bi\u1ec7t) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111ang m\u1ea1nh nh\u01b0 th\u1ebf n\u00e0o?<\/li><\/ul><ul><li>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u01b0a?<\/li><\/ul><ul><li>K\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang chi\u1ebfm ch\u00ednh x\u00e1c bao nhi\u00eau th\u1ecb ph\u1ea7n?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u?<ul><li>S\u1ef1 quan t\u00e2m v\u00e0 y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/li><\/ul><ul><li>\u0110i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u t\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng?<\/li><\/ul><ul><li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 k\u1ef3 v\u1ecdng?<\/li><\/ul><ul><li>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh h\u01a1n hay y\u1ebfu h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li><\/ul><ul><li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng?<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>M\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c khuc v\u1ef1c kh\u00e1c nhau tr\u00ean c\u1ea3 n\u01b0\u1edbc v\u00e0 c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau (v\u00ed d\u1ee5: gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i v\u00e0 th\u00e0nh ph\u1ea7n kinh t\u1ebf).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_0508023&amp;utm_id=engage_0508023\" style=\"background-color:#a6cc17\">Create your brand health check project now<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumers\"><strong><strong><strong><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh nh\u1ea5t \u1edf \u0111\u00e2u v\u00e0 \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o?<\/strong>\u00a0 <\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>V\u1edbi d\u1ecbch v\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh nh\u1ea5t t\u1ea1i khu v\u1ef1c n\u00e0o theo v\u1ecb tr\u00ed; n\u00f4ng th\u00f4n hay th\u00e0nh th\u1ecb, gi\u1eefa c\u00e1c v\u00f9ng mi\u1ec1n ho\u1eb7c gi\u1eefa c\u00e1c th\u00e0nh ph\u1ed1 tr\u1ecdng \u0111i\u1ec3m. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u1edf c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc (v\u00ed d\u1ee5: gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i v\u00e0 th\u00e0nh ph\u1ea7n kinh t\u1ebf). B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh c\u00e1c thi\u1ebft l\u1eadp ban \u0111\u1ea7u, bao g\u1ed3m c\u00e1c khu v\u1ef1c v\u00e0 th\u00e0nh ph\u1ea7n nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 \u0111o l\u01b0\u1eddng. Nh\u1eefng t\u00f9y ch\u1ecdn n\u00e0y kh\u00f4ng g\u00e2y ph\u00e1t sinh chi ph\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performing\"><strong><strong><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang c\u00f3 hi\u1ec7u su\u1ea5t nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh (ho\u1eb7c c\u1ee7a \u0111\u1ed1i th\u1ee7) \u0111\u1ec3 xem x\u00e9t t\u00f3m t\u1eaft hi\u1ec7u su\u1ea5t bao g\u1ed3m m\u1ed9t, m\u1ed9t v\u00e0i ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nh\u1eadn bi\u1ebft \u0111\u1ea7u ti\u00ean top-of-mind (th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng ngh\u0129 t\u1edbi khi ngh\u0129 v\u1ec1 ng\u00e0nh h\u00e0ng).<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng g\u1ee3i nh\u1eafc (c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng ngh\u0129 t\u1edbi khi ngh\u0129 v\u1ec1 ng\u00e0nh h\u00e0ng).<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u00f3 g\u1ee3i nh\u1eafc (t\u1eeb m\u1ed9t danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p s\u1eb5n).<\/li>\n\n\n\n<li>T\u1ed5ng nh\u1eadn bi\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft top-of-mind cho qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng g\u1ee3i nh\u1eafc.<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 g\u1ee3i nh\u1eafc.<\/li>\n\n\n\n<li>T\u1ed5ng nh\u1eadn bi\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng trong 12 th\u00e1ng qua.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t (khi s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ea3 t\u1ea1i nh\u00e0 v\u00e0 t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nh\u01b0 ngo\u00e0i nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea . . .)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cimigo.com\/vi\/category-solution\/ke-hoach-tiep-thi\/\">Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/a><\/li>\n\n\n\n<li>\u0110i\u1ec3m NPS.<\/li>\n\n\n\n<li>\u0110i\u1ec3m m\u1ea1nh (\u0111\u1ed9c \u0111\u00e1o) c\u1ee7a c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec (v\u00e0 kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec)?<\/li>\n\n\n\n<li>Nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing-impact\"><strong><strong><strong>C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n \u0111ang t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-awareness\"><strong><strong><strong>\u0110\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u1ee7 s\u00f3ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f2i h\u1ecfi \u0111\u1ed3ng th\u1eddi c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n v\u00e0 th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb. Nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y t\u1eeb Vi\u1ec7n Ehrenberg-Bass, \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn trong cu\u1ed1n s\u00e1ch c\u00f3 t\u1ef1a \u0111\u1ec1 <a href=\"https:\/\/www.amazon.com\/How-Brands-Grow-What-Marketers\/dp\/1511383933\">How Brands Grow c\u1ee7a t\u00e1c gi\u1ea3 Byron Sharp<\/a>, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ea3 v\u1ec1 v\u1eadt ch\u1ea5t v\u00e0 t\u00e2m tr\u00ed.<\/p>\n\n\n\n<p>Vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nh\u1eefng n\u1ed7 l\u1ef1c t\u0103ng m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1ed1 g\u1eafng thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi, th\u01b0\u1eddng l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng (ch\u01b0a) th\u01b0\u1eddng xuy\u00ean. B\u1ea5t k\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n hay doanh nghi\u1ec7p th\u00ec vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n hi\u1ec7u qu\u1ea3 h\u01a1n vi\u1ec7c c\u1ed1 g\u1eafng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00e1c.<\/p>\n\n\n\n<p>S\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (c\u1ea3 trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1i c\u00e1c k\u00eanh v\u1eadt l\u00fd) \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0y. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng l\u1edbn (bao g\u1ed3m c\u1ea3 s\u1ef1 nh\u1eadn di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd) \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c t\u1ed1i thi\u1ec3u th\u1ecb ph\u1ea7n t\u01b0\u01a1ng x\u1ee9ng, c\u1ed9ng v\u1edbi, ph\u1ea7n th\u1ecb ph\u1ea7n t\u00edch l\u0169y th\u00eam n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 ti\u1ebfp t\u1ee5c ph\u1ee7 r\u1ed9ng \u0111\u1ed9 nh\u1eadn di\u1ec7n.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 sau \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nh\u1eadn bi\u1ebft top-of-mind (nh\u1eadn bi\u1ebft \u0111\u1ea7u ti\u00ean).<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng g\u1ee3i nh\u1eafc.<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u00f3 g\u1ee3i nh\u1eafc.<\/li>\n\n\n\n<li>T\u1ed5ng nh\u1eadn bi\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/3.-Brand-presence-scaled-2.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1670\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/3.-Brand-presence-scaled-2.jpg\" alt=\"\" class=\"wp-image-26397\"\/><\/a><figcaption class=\"wp-element-caption\">Brand presence (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-assets\"><strong><strong><strong>C\u00e1c t\u00e0i s\u1ea3n (kh\u00e1c bi\u1ec7t) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111ang m\u1ea1nh nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c g\u1ee3i nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n khi b\u1ea1n c\u00f3 c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o gi\u00fap g\u1eafn k\u1ebft t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: b\u00e1nh quy Oreo, cao \u0111\u1ed9 \u00e2m thanh c\u1ee7a ph\u1ea7n thuy\u1ebft minh Biore, chai Coca-Cola, h\u00ecnh \u1ea3nh C\u00f4 g\u00e1i H\u00e0 Lan, d\u1ea5u swoosh c\u1ee7a Nike hay ti\u1ebfng giai \u0111i\u1ec7u \u201cI&#8217;m Lovin&#8217; It\u201d c\u1ee7a McDonald&#8217;s.<\/p>\n\n\n\n<p>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o c\u00f3 t\u1ea7m quan tr\u1ecdng r\u1ea5t l\u1edbn, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t s\u1ea3n ph\u1ea9m, v\u00ed d\u1ee5: n\u01b0\u1edbc \u0111\u00f3ng chai. T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o (v\u00ed d\u1ee5: thi\u1ebft k\u1ebf bao b\u00ec) cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ec3 sau \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a v\u00e0o th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. Ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 kh\u1ea3 n\u0103ng nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh x\u00e1c (correct brand recognition) khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn th\u1ea5y ho\u1eb7c nghe th\u1ea5y t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1. T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh, h\u00ecnh \u1ea3nh bao b\u00ec ho\u1eb7c m\u1ed9t \u00e2m thanh. Qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft s\u00e2u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ad-reach\"><strong><strong><strong>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u01b0a?<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>B\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. C\u00e1c ch\u1ec9 s\u1ed1 b\u00ean d\u01b0\u1edbi s\u1ebd cho ph\u00e9p b\u1ea1n hi\u1ec3u m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi ph\u00ed ti\u1ebfp th\u1ecb b\u1ea1n b\u1ecf ra, li\u1ec7u qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn hay kh\u00f4ng v\u00e0 li\u1ec7u b\u1ea1n c\u00f3 \u0111ang ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n kh\u00f4ng (t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1edb \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n).<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nh\u1eadn bi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o khi kh\u00f4ng \u0111\u01b0\u1ee3c g\u1ee3i nh\u1eafc.<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o khi \u0111\u01b0\u1ee3c g\u1ee3i nh\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>T\u1ed5ng nh\u1eadn bi\u1ebft qu\u1ea3ng c\u00e1o.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/4.-Ad-performance-scaled-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1661\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/4.-Ad-performance-scaled-1.jpg\" alt=\"\" class=\"wp-image-26398\"\/><\/a><figcaption class=\"wp-element-caption\">Ad performance (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-channel\"><strong><strong>K\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/strong><\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 k\u00eanh truy\u1ec1n th\u1ed1ng n\u00e0o \u0111ang gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/image.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"344\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/image.png\" alt=\"\" class=\"wp-image-26399\"\/><\/a><figcaption class=\"wp-element-caption\">Source of brand awareness (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"market-share\"><strong><strong>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang chi\u1ebfm ch\u00ednh x\u00e1c bao nhi\u00eau th\u1ecb ph\u1ea7n?<\/strong><\/strong><\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n<p>N\u1ebfu ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1eb7c th\u00f9 kh\u00e1c nhau v\u1ec1 l\u1ef1a ch\u1ecdn nh\u00e3n hi\u1ec7u khi s\u1eed d\u1ee5ng t\u1ea1i nh\u00e0 v\u00e0 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng (v\u00ed d\u1ee5: \u0111\u1ed3 u\u1ed1ng, thu\u1ed1c l\u00e1) th\u00ec th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng t\u1ea1i nh\u00e0 v\u00e0 t\u1ea1i ch\u1ed7 \u1edf c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"funnel\"><strong><strong>Ph\u1ec5u hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/strong><\/h3>\n\n\n\n<p>Ph\u1ec5u hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111o l\u01b0\u1eddng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 so s\u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh. C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u01b0\u1ee3c bao g\u1ed3m nh\u01b0 sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng g\u1ee3i nh\u1eafc.<\/li>\n\n\n\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng trong 12 th\u00e1ng qua.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i \u0111ang s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cimigo.com\/en\/category-solution\/marketing-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>S\u1ef1 chuy\u1ec3n \u0111\u1ed5i di\u1ec5n ra t\u1eeb t\u1ea7ng tr\u00ean xu\u1ed1ng t\u1ea7ng d\u01b0\u1edbi c\u1ee7a ph\u1ec5u (v\u00ed d\u1ee5: \u1edf t\u1ea7ng th\u1ee9 3, b\u1ea1n c\u1ea7n t\u00ecm ra % ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong 12 th\u00e1ng qua gi\u1eefa t\u1ea5t c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7ng th\u1ee9 2).<\/p>\n\n\n\n<p>D\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ph\u00e2n t\u00edch h\u1eefu d\u1ee5ng, ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00ean hi\u1ec3u r\u1eb1ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 h\u00e0nh tr\u00ecnh d\u1eabn \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng \u0111\u1ec1u tu\u1ea7n t\u1ef1 \u0111i qua c\u00e1c l\u1edbp c\u1ee7a ph\u1ec5u. V\u00ed d\u1ee5, t\u00f4i c\u00f3 th\u1ec3 d\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ea7n \u0111\u1ea7u ti\u00ean m\u00e0 ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u01b0\u1edbc \u0111\u00f3. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, s\u1ef1 nh\u1eadn bi\u1ebft kh\u00f4ng d\u1eabn t\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/2.-Brand-funnel-scaled-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1658\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/2.-Brand-funnel-scaled-1.jpg\" alt=\"\" class=\"wp-image-26401\"\/><\/a><figcaption class=\"wp-element-caption\">Brand funnel (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_0508023&amp;utm_id=engage_0508023\" style=\"background-color:#a6cc17\">Create your brand health check project now<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"messaging-impact\"><strong><strong>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consumer-interest\"><strong><strong>S\u1ef1 quan t\u00e2m v\u00e0 y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/strong><\/h3>\n\n\n\n<p>Th\u1ea5u hi\u1ec3u m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh gi\u00fap ph\u00e1n \u0111o\u00e1n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 quan t\u00e2m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 d\u1ef1a tr\u00ean c\u00e1ch b\u1ea1n qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ch\u00ednh l\u00e0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i.<\/li>\n\n\n\n<li>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u00f4i th\u00edch mua h\u01a1n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li>\n\n\n\n<li>Nh\u00ecn chung, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi t\u00f4i.<\/li>\n\n\n\n<li>T\u00f4i mu\u1ed1n d\u00f9ng th\u1eed th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/li>\n\n\n\n<li>T\u00f4i s\u1ebd kh\u00f4ng bao gi\u1edd c\u00e2n nh\u1eafc mua th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/li>\n\n\n\n<li>T\u00f4i kh\u00f4ng bi\u1ebft nhi\u1ec1u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/li>\n\n\n\n<li>T\u00f4i ch\u01b0a t\u1eebng nghe \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/5.-Brand-disposition-scaled-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1661\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/5.-Brand-disposition-scaled-1.jpg\" alt=\"\" class=\"wp-image-26402\"\/><\/a><figcaption class=\"wp-element-caption\">Brand disposition (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"important\"><strong><strong>\u0110i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u t\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng?<\/strong><\/strong><\/h3>\n\n\n\n<p>D\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Cimigo gi\u00fap \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eadn th\u1ee9c nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean m\u01b0\u1eddi b\u1ed1n thu\u1ed9c t\u00ednh. B\u1ea3y trong s\u1ed1 \u0111\u00f3 l\u00e0 nh\u1eefng thu\u1ed9c t\u00ednh quan tr\u1ecdng \u0111\u01b0\u1ee3c \u0111\u1ecbnh s\u1eb5n.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm mua.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1eaft h\u01a1n m\u1ee9c gi\u00e1 t\u00f4i s\u1eb5n s\u00e0ng tr\u1ea3.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 \u1edf nhi\u1ec1u n\u01a1i.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y n\u1ed5i tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y r\u1ea5t d\u1ec5 nh\u1eadn ra.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li>Nh\u00ecn chung, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi t\u00f4i.<\/li>\n<\/ol>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y \u00fd th\u00eam v\u00e0o b\u1ea3y thu\u1ed9c t\u00ednh kh\u00e1c. Cimigo \u0111\u00e3 cung c\u1ea5p m\u1ed9t v\u00e0i thu\u1ed9c t\u00ednh \u0111\u1ecbnh s\u1eb5n b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb danh s\u00e1ch k\u00e8m theo: T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, T\u00ednh c\u00e1ch, D\u1ecbp s\u1eed d\u1ee5ng, C\u1ea3m x\u00fac mang l\u1ea1i, D\u1ecbch v\u1ee5 v\u00e0 S\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft v\u00e0 th\u00eam v\u00e0o nh\u1eefng thu\u1ed9c t\u00ednh c\u1ee7a b\u1ea1n. \u0110i\u1ec3n h\u00ecnh nh\u01b0 l\u00e0 d\u1ecbp s\u1eed d\u1ee5ng (t\u01b0\u01a1ng \u1ee9ng v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u) m\u00e0 b\u1ea1n mong mu\u1ed1n x\u00e2y d\u1ef1ng khi qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a c\u00e1c thu\u1ed9c t\u00ednh khi ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t ng\u00e0nh h\u00e0ng hay l\u0129nh v\u1ef1c (m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn). Th\u00eam v\u00e0o \u0111\u00f3, Cimigo s\u1eed d\u1ee5ng ph\u00e2n t\u00edch t\u01b0\u01a1ng quan \u0111\u1ec3 t\u00ecm ra thu\u1ed9c t\u00ednh n\u00e0o t\u00e1c \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t l\u00ean s\u1ef1 \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng th\u1ef1c t\u1ebf).<\/p>\n\n\n\n<p>Vi\u1ec7c so s\u00e1nh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng th\u1ef1c t\u1ebf cung c\u1ea5p m\u1ed9t m\u00f4 h\u00ecnh ph\u00e2n t\u00edch nh\u01b0 m\u00f4 t\u1ea3 d\u01b0\u1edbi \u0111\u00e2y. M\u00f4 h\u00ecnh n\u00e0y r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng thu\u1ed9c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u (ho\u1eb7c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u) n\u00e0o t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u1eadp trung nh\u1eefng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"547\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/important2.png\" alt=\"\" class=\"wp-image-26436\"\/><\/figure>\n<\/div>\n\n\n<p>Khi \u0111o l\u01b0\u1eddng li\u1ec7u r\u1eb1ng t\u00e0i s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n m\u1ea1nh h\u01a1n hay y\u1ebfu h\u01a1n c\u1ee7a \u0111\u1ed1i th\u1ee7, b\u1ea1n n\u00ean nh\u00ecn v\u00e0o nh\u1eefng thu\u1ed9c t\u00ednh k\u00e8m theo m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a c\u00e1c thu\u1ed9c t\u00ednh \u0111\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>\u1ede t\u00ecnh hu\u1ed1ng l\u00fd t\u01b0\u1edfng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng thu\u1ed9c t\u00ednh c\u01a1 b\u1ea3n. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing gia t\u0103ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u \u1edf nh\u1eefng thu\u1ed9c t\u00ednh c\u1ea1nh tranh.<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 thu\u1ed9c t\u00ednh c\u1ea1nh tranh n\u00e0o, h\u00e3y ch\u1ecdn m\u1ed9t thu\u1ed9c t\u00ednh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5n \u00e1t c\u00e1c \u0111\u1ed1i th\u1ee7 trong s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, v\u00e0 l\u00e0m n\u1ed5i b\u1eadt n\u00f3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. Thu\u1ed9c t\u00ednh kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/7.-Brand-drivers-1-scaled-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1849\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/7.-Brand-drivers-1-scaled-1.jpg\" alt=\"\" class=\"wp-image-26403\"\/><\/a><figcaption class=\"wp-element-caption\">Category drivers (dashboard example)<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-1024x615.jpg\" alt=\"\" class=\"wp-image-23131\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-1024x615.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-300x180.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-768x462.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-1536x923.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-2048x1231.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-1320x793.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/7.-Brand-drivers-2-600x361.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Category drivers map (dashboard example)<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-disposition\"><strong><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 k\u1ef3 v\u1ecdng?<\/strong><\/strong><\/h3>\n\n\n\n<p>D\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Cimigo gi\u00fap \u0111o l\u01b0\u1eddng nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u theo m\u01b0\u1eddi b\u1ed1n thu\u1ed9c t\u00ednh.<\/p>\n\n\n\n<p>D\u1ecbch v\u1ee5 n\u00e0y gi\u00fap ghi nh\u1eadn s\u1ef1 li\u00ean k\u1ebft c\u1ee7a nh\u1eefng thu\u1ed9c t\u00ednh tr\u00ean v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 n\u0103m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 ch\u00ednh, t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 so s\u00e1nh tr\u1ef1c quan.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 chi ti\u1ebft v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c thu\u1ed9c t\u00ednh \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong dashboard v\u00e0 so s\u00e1nh t\u1eebng th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh. C\u00e1c thu\u1ed9c t\u00ednh \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, trong b\u1ed1n nh\u00f3m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf m\u00f4 h\u00ecnh ph\u00e2n t\u00edch ph\u00eda d\u01b0\u1edbi:<\/p>\n\n\n\n<p><strong>Thu\u1ed9c t\u00ednh c\u01a1 b\u1ea3n<\/strong>. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn cao trong khi m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng th\u1ef1c t\u1ebf th\u1ea5p. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u1ed1i thi\u1ec3u trong vi\u1ec7c l\u1ef1a ch\u1ecdn. Thi\u1ebfu ho\u1eb7c y\u1ebfu nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u1ea3m kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u h\u01a1n!<\/p>\n\n\n\n<p><strong>Thu\u1ed9c t\u00ednh c\u1ea1nh tranh. <\/strong>C\u1ea3 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn v\u00e0 th\u1ef1c t\u1ebf \u0111\u1ec1u cao. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y th\u00fac \u0111\u1ea9y vi\u1ec7c l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 c\u00e0ng nhi\u1ec1u hay c\u00e0ng m\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00e0ng t\u1ed1t!<\/p>\n\n\n\n<p><strong>Thu\u1ed9c t\u00ednh kh\u00e1c bi\u1ec7t<\/strong>. M\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn th\u1ea5p nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i cao. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng r\u00f5 r\u00e0ng nh\u01b0ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u0103ng s\u1ef1 c\u00e2n nh\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng thu\u1ed9c t\u00ednh n\u00e0y t\u1ea1o n\u00ean c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Thu\u1ed9c t\u00ednh \u01b0u ti\u00ean th\u1ea5p<\/strong>. C\u1ea3 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn v\u00e0 th\u1ef1c t\u1ebf \u0111\u1ec1u th\u1ea5p. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng kh\u00f4ng \u0111ang k\u1ec3 \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, \u00edt \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn v\u00e0 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng th\u1ea5p. B\u1ea1n kh\u00f4ng c\u1ea7n t\u1eadp trung x\u00e2y d\u1ef1ng nh\u1eefng thu\u1ed9c t\u00ednh n\u00e0y trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-scaled.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-1024x581.jpg\" alt=\"\" class=\"wp-image-23140\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-1024x581.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-300x170.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-768x436.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-1536x871.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-2048x1162.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-1320x749.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/8.-Brand-imagery-2-600x340.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Brand  strengths and weaknesses matrix (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-equity\"><strong><strong>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh h\u01a1n hay y\u1ebfu h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/strong><\/strong><\/h3>\n\n\n\n<p>D\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Cimigo gi\u00fap \u0111o l\u01b0\u1eddng nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u theo m\u01b0\u1eddi b\u1ed1n thu\u1ed9c t\u00ednh.<\/p>\n\n\n\n<p>D\u1ecbch v\u1ee5 n\u00e0y gi\u00fap ghi nh\u1eadn s\u1ef1 li\u00ean k\u1ebft c\u1ee7a nh\u1eefng thu\u1ed9c t\u00ednh tr\u00ean v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 n\u0103m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 so s\u00e1nh tr\u1ef1c quan.<\/p>\n\n\n\n<p>M\u1ed9t m\u00f4 h\u00ecnh ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c thu\u1ed9c t\u00ednh \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1ef1a v\u00e0o m\u1ed9t c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea t\u00ean l\u00e0 chi-b\u00ecnh ph\u01b0\u01a1ng chu\u1ea9n h\u00f3a. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap c\u00e2n b\u1eb1ng sai l\u1ec7ch do quy m\u00f4 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111i\u1ec3m tuy\u1ec7t \u0111\u1ed1i \u0111\u1ed1i c\u1ee7a s\u1ef1 li\u00ean t\u01b0\u1edfng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu\u1ed9c t\u00ednh (hi\u1ec7u \u1ee9ng h\u00e0o quang \u2013 halo effect). V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Coca-Cola v\u1edbi th\u1ecb ph\u1ea7n cao t\u1ea1o ra nhi\u1ec1u s\u1ef1 li\u00ean k\u1ebft h\u01a1n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u01a1n Big Cola v\u1edbi th\u1ecb ph\u1ea7n nh\u1ecf h\u01a1n, khi\u1ebfn cho vi\u1ec7c \u0111o l\u01b0\u1eddng \u0111i\u1ec3m m\u1ea1nh t\u01b0\u01a1ng quan c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 t\u1eeb c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea l\u00e0 \u0111i\u1ec3m s\u1ed1 chu\u1ea9n h\u00f3a cho t\u1eebng thu\u1ed9c t\u00ednh gi\u00fap b\u1ea1n quan s\u00e1t \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu t\u01b0\u01a1ng quan c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a c\u00f3 \u0111i\u1ec3m m\u1ea1nh n\u00e0o nh\u01b0ng n\u00ean c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/8.-Brand-imagery-1-scaled-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1712\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/8.-Brand-imagery-1-scaled-1.jpg\" alt=\"\" class=\"wp-image-26405\"\/><\/a><figcaption class=\"wp-element-caption\">Brand imagery (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-diff\"><strong><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng?<\/strong><\/strong><\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu t\u01b0\u01a1ng quan t\u1eeb m\u00f4 h\u00ecnh ph\u00e2n t\u00edch c\u1ee7a Cimigo, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec (n\u1ebfu c\u00f3) m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ea1i di\u1ec7n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec1u g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u0110i\u1ec3m s\u1ed1 chu\u1ea9n h\u00f3a cho c\u00e1c thu\u1ed9c t\u00ednh (\u0111\u0103\u0323c \u0111i\u00ea\u0309m cu\u0309a th\u01b0\u01a1ng hi\u00ea\u0323u) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i c\u1ee7a m\u1ee9c \u0111i\u1ec3m chu\u1ea9n h\u00f3a \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi \u0111\u1ed9 l\u1ec7ch chu\u1ea9n. M\u1ee9c \u0111i\u1ec3m tuy\u1ec7t \u0111\u1ed1i l\u1edbn h\u01a1n \u0111\u1ed9 l\u1ec7ch chu\u1ea9n th\u1ec3 hi\u1ec7n \u0111i\u1ec3m m\u1ea1nh (s\u1ed1 d\u01b0\u01a1ng) ho\u1eb7c \u0111i\u1ec3m y\u1ebfu (s\u1ed1 \u00e2m).<\/p>\n\n\n\n<p>Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o n\u1ed5i b\u1eadt, hay c\u00f3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3. Nh\u01b0 v\u1eady, c\u00f3 \u00edt ho\u1eb7c g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong danh m\u1ee5c ho\u1eb7c ng\u00e0nh h\u00e0ng n\u00e0y. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nguy c\u01a1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb thay th\u1ebf b\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Tuy nhi\u00ean \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t (s\u1eed d\u1ee5ng thu\u1ed9c t\u00ednh kh\u00e1c bi\u1ec7t \u1edf m\u00f4 h\u00ecnh ph\u00e2n t\u00edch \u0111\u1ed9ng c\u01a1 l\u1ef1a ch\u1ecdn) cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<br>Dashboard ch\u1ec9 hi\u1ec3n th\u1ecb nh\u1eefng thu\u1ed9c t\u00ednh (\u0111\u0103\u0323c ti\u0301nh th\u01b0\u01a1ng hi\u1ec7u) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi kh\u00f4ng c\u00f3 thu\u1ed9c t\u00ednh n\u00e0o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u1ea1i di\u1ec7n cho y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/image-4.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"625\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/image-4.png\" alt=\"\" class=\"wp-image-26406\"\/><\/a><figcaption class=\"wp-element-caption\">Brand strengths and weaknesses (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"open-perceptions\"><strong><strong>Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (d\u1ef1a tr\u00ean c\u00e2u h\u1ecfi m\u1edf)<\/strong><\/strong><\/h3>\n\n\n\n<p>D\u1ecbch v\u1ee5 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Cimigo cung c\u1ea5p nh\u1eefng t\u1eeb ng\u1eef \u0111\u01b0\u1ee3c d\u00f9ng khi li\u00ean t\u01b0\u1edfng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng t\u1eeb n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng \u0111\u00e1m m\u00e2y t\u1eeb kh\u00f3a, c\u00e1c t\u1eeb l\u1edbn h\u01a1n \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<p>Cimigo y\u00eau c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00f4 t\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng hai t\u1eeb m\u00e0 h\u1ecd t\u1ef1 ch\u1ecdn. \u0110i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 cho c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng kh\u00e1c \u0111\u00e1nh gi\u00e1 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u00e1m m\u00e2y t\u1eeb kh\u00f3a s\u1ebd r\u1ea5t h\u1eefu \u00edch n\u1ebfu ng\u00e0nh h\u00e0ng c\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng. Nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00f4ng c\u00f3 ho\u1eb7c c\u00f3 r\u1ea5t \u00edt s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u00e1m m\u00e2y t\u1eeb kh\u00f3a s\u1ebd kh\u00f4ng h\u1eefu \u00edch v\u00e0 k\u1ebft qu\u1ea3 s\u1ebd cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t gi\u1eefa r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 nhau.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/image-3.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"314\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/image-3.png\" alt=\"\" class=\"wp-image-26407\"\/><\/a><figcaption class=\"wp-element-caption\">Open perception (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"nps\"><strong><strong>M\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/strong><\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t. S\u1ed1 li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111i\u1ec3m NPS (Net promoter score).<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"172\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/05\/scale1.png\" alt=\"\" class=\"wp-image-22340\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/05\/scale1.png 903w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/05\/scale1-300x57.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/05\/scale1-768x146.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/05\/scale1-600x114.png 600w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\" \/><figcaption class=\"wp-element-caption\">Demo NPS question<\/figcaption><\/figure>\n<\/div>\n\n\n<p>NPS l\u00e0 th\u01b0\u1edbc \u0111o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i d\u1ef1a tr\u00ean m\u1ed9t c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t duy nh\u1ea5t y\u00eau c\u1ea7u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea1n b\u00e8 ng\u01b0\u1eddi th\u00e2n. NPS th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ec3u th\u1ecb l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u01b0 t\u00edn hi\u1ec7u d\u1ef1 \u0111o\u00e1n s\u1ef1 ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng \u1ee9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t ng\u00e0nh ho\u1eb7c danh m\u1ee5c.<\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao. Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng ph\u1ed5 bi\u1ebfn ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p th\u00ec nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb cao n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i \u0111\u1eafn \u0111o nhi\u1ec1u h\u01a1n trong khi l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<p>NPS h\u1eefu \u00edch nh\u1ea5t khi \u0111\u01b0\u1ee3c quan s\u00e1t theo th\u1eddi gian v\u00e0 so s\u00e1nh v\u1edbi m\u1ee9c trung b\u00ecnh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong danh m\u1ee5c ho\u1eb7c ng\u00e0nh h\u00e0ng.<\/p>\n\n\n\n<p>NPS c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb theo th\u1eddi gian v\u00e0 \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi m\u1ee9c trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong danh m\u1ee5c ho\u1eb7c ng\u00e0nh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/6.-NPS-1-scaled-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1663\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/11\/6.-NPS-1-scaled-1.jpg\" alt=\"\" class=\"wp-image-26408\"\/><\/a><figcaption class=\"wp-element-caption\">NPS (dashboard example)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_0508023&amp;utm_id=engage_0508023\" style=\"background-color:#a6cc17\">Create your brand health check project now<\/a><\/div>\n<\/div>\n\n\n\n<p>N\u1ebfu c\u00f3 b\u1ea5t k\u00ec th\u1eafc m\u1eafc naog, xin h\u00e3y vui l\u00f2ng li\u00ean h\u1ec7 Cimigo qua \u0111\u1ecba ch\u1ec9 <a href=\"mailto:ask@cimigo.com\">ask@cimigo.com<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi chi ph\u00ed kho\u1ea3ng 63.724.000 \u0111\u1ed3ng (2.499$), b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean vi\u1ec7c kh\u1ea3o s\u00e1t 300 \u0111\u00e1p vi\u00ean m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3 nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed7 l\u1ef1c b\u1ea1n \u0111\u00e3 b\u1ecf ra \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o l\u00ean hi\u1ec7u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26443,"comment_status":"open","ping_status":"open","sticky":false,"template":"rapid-single-post.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1410],"tags":[],"class_list":["post-26419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cimigo-rapidsurvey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cimigo RapidSurvey - Gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u - Market research Vietnam Indonesia<\/title>\n<meta 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