{"id":26199,"date":"2024-10-08T08:50:08","date_gmt":"2024-10-08T01:50:08","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=26199"},"modified":"2024-12-24T12:51:02","modified_gmt":"2024-12-24T05:51:02","slug":"indonesia-car-survey","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/indonesia-car-survey\/","title":{"rendered":"Indonesia car survey: overcoming barriers to car purchase"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Demand for passenger cars is declining<\/h2>\n\n\n\n<p>The Indonesian automotive market in 2024 presents both challenges and opportunities for automakers. Car sales in Indonesia experienced a significant decline in 2024, with a 12% decline in consumer sales from January to August compared to the same period in 2023 based on the data from <a href=\"http:\/\/gaikindo.or.id\" target=\"_blank\" rel=\"noreferrer noopener\">Gaikindo<\/a> (the association of Indonesia automotive industries). This downward trend of car purchases highlights the weakening demand in the automotive sector, which various economic factors could influence. The shrinking sales figures reflect growing challenges for manufacturers and dealers in Indonesia.<\/p>\n\n\n\n<p>The <a href=\"http:\/\/cimigo.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cimigo<\/a> Indonesia car survey, which included 300 respondents, revealed barriers to car purchase and highlighted how automotive brands can adjust their strategies to meet consumer needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Indonesia car survey confirms the subdued demand<\/h2>\n\n\n\n<p>The Cimigo Indonesia car survey reveals that 42% of respondents do not intend to purchase a car within the following year. This trend is particularly pronounced among Gen X, where 46% of individuals have no plans to buy a car, followed by 43% of Gen Y and 37% of Gen Z respondents.<\/p>\n\n\n\n<p>Additionally, 37% of respondents remain undecided about making a car purchase. This indecision is relatively consistent across generations, with Gen Z at 39%, Gen Y at 35%, and Gen X at 37%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-1024x576.jpg\" alt=\"Indonesia car purchase intention\" class=\"wp-image-26211\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-1024x576.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-300x169.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-768x432.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention-600x337.jpg 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Intention.jpg 1213w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p>Several hurdles were identified in the survey for those who already own a car but do not plan to buy another. However, these barriers also point to opportunities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>61% cited the reliability of their current vehicle<\/strong>, suggesting that they are holding off on purchases. Automakers can tap into this by promoting new models that offer advanced technology upgrades or improved fuel efficiency, making an upgrade more attractive.<\/li>\n\n\n\n<li><strong>41% of respondents mentioned budget constraints<\/strong>, indicating that affordability is critical. This opens the door for affordable financing plans, flexible leasing options, and lower-cost models to encourage upgrades.<\/li>\n\n\n\n<li><strong>Higher maintenance costs (25%)<\/strong> and <strong>expensive market prices (23%)<\/strong> were also mentioned, suggesting that promoting long-term savings through better fuel efficiency or lower running costs could be persuasive in overcoming hesitation.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-1024x576.jpg\" alt=\"Indonesia car purchase barriers among car owners\" class=\"wp-image-26214\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-1024x576.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-300x169.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-768x432.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners-600x337.jpg 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Owners.jpg 1213w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p>Car non-owners also face their challenges when considering purchasing a car. Automakers can focus on solutions to these hurdles to convert non-owners into buyers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>66% said they lacked the budget<\/strong> to buy a car. This underscores the need for manufacturers to introduce <strong>cost-effective solutions<\/strong>, such as entry-level models.<\/li>\n\n\n\n<li><strong>48% mentioned that owning a car doesn\u2019t fit their lifestyle. <\/strong>The majority of this group relies heavily on motorbikes, with 85% citing it as their primary mode of transport. Public mass transportation follows at 46%, while 12% opt for public cabs such as Jaklingko or similar local services. This indicates a strong preference for more flexible, cost-effective, and accessible transportation<\/li>\n\n\n\n<li>Other barriers include <strong>traffic congestion (20%)<\/strong> and concerns about the <strong>depreciation of car value (9%)<\/strong>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-1024x576.jpg\" alt=\"Indonesia purchase barriers among potential first time buyers\" class=\"wp-image-26218\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-1024x576.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-300x169.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-768x432.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners-600x337.jpg 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2024\/10\/Indonesia-Car-Purchase-Barriers-among-Car-Non-owners.jpg 1213w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turning challenges into opportunities<\/strong><\/h2>\n\n\n\n<p>Despite the challenges highlighted by the <a href=\"http:\/\/cimigo.com\/en\">Cimigo<\/a> Indonesia car survey, there are clear opportunities for automakers willing to adjust their strategies. The undecided <strong>37% of respondents<\/strong> represent a valuable group that can be persuaded with the right mix of product features, pricing, and incentives.<\/p>\n\n\n\n<p>The key to overcoming barriers in car sales may lie in <strong>affordability, lifestyle alignment, and innovation<\/strong>. By crafting solutions that address these concerns, automakers can position themselves to succeed in a changing market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demand for passenger cars is declining The Indonesian automotive market in 2024 presents both challenges and opportunities for automakers. Car sales in Indonesia experienced a significant decline in 2024, with a 12% decline in consumer sales from January to August compared to the same period in 2023 based on the data from Gaikindo (the association [&hellip;]<\/p>\n","protected":false},"author":366,"featured_media":26685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[988],"tags":[1244,566],"class_list":["post-26199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-indonesia","tag-indonesia-automotive-market-research","tag-indonesia-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indonesia car survey: overcoming barriers of car purchase - Market research Vietnam Indonesia<\/title>\n<meta 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