{"id":25758,"date":"2024-07-23T11:47:16","date_gmt":"2024-07-23T04:47:16","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=25758"},"modified":"2025-10-18T16:58:23","modified_gmt":"2025-10-18T09:58:23","slug":"vietnam-football-sponsorship-euros-2024","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/vietnam-football-sponsorship-euros-2024\/","title":{"rendered":"Vietnam football sponsorship Euros 2024"},"content":{"rendered":"

Understanding the Euros 2024\u00a0Vietnamese\u00a0viewer base<\/h2>\n

Vietnam football sponsorship Euros 2024.\u00a0The UEFA European Championship, commonly known as the Euros, is a prestigious football tournament held every four years. It features Europe\u2019s top footballing nations competing for European football royalty. This year, the Spanish national team emerged victorious, defeating England 2-1 in a nail-biting final. The tournament attracts a substantial global audience, presenting significant advertising opportunities for companies. Therefore, firms looking to advertise must understand the tournament’s global viewer base to market their products effectively.<\/p>\n

Profile of\u00a0Vietnam Euros 2024 viewer<\/h3>\n

The viewer base for the Euros 2024 is primarily composed of individuals aged 25-34, accounting for 54% of the total audience. Additionally, 23% of viewers are between 18 and 24 years old, and 19% are between 35 and 44. Regarding occupations, 35% of viewers work in blue-collar jobs, 31% are business owners, 17% work in office jobs, and 10% are students. Of the surveyed individuals, 59% are married, and 41% are single.<\/p>\n

From this data, it can be inferred that the European Championship audience largely consists of individuals with stable, well-rounded lives and manageable work hours who watch the Euros to relax and spend quality time with their families.<\/p>\n

\"VietnamPreferred media for\u00a0Vietnam football sponsorship<\/h2>\n

The Cimigo<\/a> Euro awareness survey, conducted during the Euro championship time, shows that television remains the preferred medium for Euro Cup viewers, making TV ads the most effective channel for reaching large audiences. However, online streaming viewership is growing and is now closely behind traditional television.<\/p>\n

\"Preferred<\/p>\n

The rise in usage of online streaming platforms underscores a shift in viewer preferences towards streaming services. Brands should target smart TV and mobile platforms to reach the significant audience of 25 to 34-year-olds who predominantly watch the Euros.<\/p>\n

Where do Vietnamese watch the Euros 2024 football?<\/h3>\n

The survey also found that most viewers prefer watching the Euros from the comfort of their homes, often with family or friends. This highlights the importance of campaigns designed to enhance the home viewing experience and engage viewers through communal experiences or events.<\/p>\n

\"Vietnam<\/p>\n

Where do Vietnamese read about the\u00a0Euros 2024 football?<\/h3>\n

The Cimigo survey reveals various platforms where viewers seek information about match breakdowns and upcoming fixtures. 59% use the official UEFA website, 62% turn to social media, 66% rely on sports websites like VnExpress or ESPN, and only 22% follow the Euro Cup on sports applications.\"Source<\/p>\n

Brands can target these platforms for advertisements but should consider the age band: younger viewers (18-24) favour social media, while older viewers (35-44) prefer news outlets like VnExpress. Understanding where different audience segments get their information is crucial for effectively targeting advertising efforts.<\/p>\n

Visit AskCimigo<\/a><\/strong> and interrogate the report with our AI assistant.<\/p>\n

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