{"id":23082,"date":"2023-10-16T14:26:17","date_gmt":"2023-10-16T07:26:17","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=23082"},"modified":"2023-12-12T13:54:07","modified_gmt":"2023-12-12T06:54:07","slug":"toi-uu-gia-ban-voi-thuoc-do-do-nhay-gia","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/toi-uu-gia-ban-voi-thuoc-do-do-nhay-gia\/","title":{"rendered":"T\u1ed1i \u01b0u gi\u00e1 b\u00e1n v\u1edbi th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1"},"content":{"rendered":"\n<p>Gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o. \u0110\u1eb7t gi\u00e1 b\u00e1n qu\u00e1 cao, b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; \u0111\u1eb7t gi\u00e1 b\u00e1n qu\u00e1 th\u1ea5p s\u1ebd l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. T\u00ecm ra \u0111i\u1ec3m c\u00e2n b\u1eb1ng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u1ea7y th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng ho\u1eb7c h\u1ee7y ho\u1ea1i th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00f4ng ty. M\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n t\u1ed1i \u01b0u l\u00e0 price sensitivity meter (PSM) hay c\u00f2n g\u1ecdi l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1.<\/p>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n \u0111ang mu\u1ed1n th\u1ef1c hi\u1ec7n vi\u1ec7c thay \u0111\u1ed5i gi\u00e1 b\u00e1n ho\u1eb7c ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi, b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 b\u00e1n t\u1ed1t nh\u1ea5t th\u00f4ng qua th\u01b0\u1edbc \u0111o n\u00e0y. Gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng \u0111\u1ed9 nh\u1ea1y gi\u00e1 c\u1ee7a Cimigo gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh kho\u1ea3ng gi\u00e1 b\u00e1n ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c (acceptable price range) v\u00e0 gi\u00e1 b\u00e1n t\u1ed1i \u01b0u nh\u1ea5t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n (optimal price).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey\/?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_122022&amp;utm_id=engage_122022\" style=\"background-color:#a6cc17\">T\u1ed1i \u01b0u gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ea1i \u0111\u00e2y<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>N\u1ed9i dung bao g\u1ed3m:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#price-sensitivity-meter\">Th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1<\/a><\/li><li><a href=\"#four-questions\">4 c\u00e2u h\u1ecfi ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh<\/a><\/li><li><a href=\"#price-sentivity-results\">K\u1ebft qu\u1ea3 c\u1ee7a th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"price-sensitivity-meter\">Th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1 (price sensitivity meter)<\/h2>\n\n\n\n<p>\u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00e0 kinh t\u1ebf h\u1ecdc ng\u01b0\u1eddi H\u00e0 Lan &#8211; Peter van Westendorp v\u00e0o nh\u1eefng n\u0103m 1970, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p tin t\u01b0\u1edfng \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi gi\u00e1 b\u00e1n. <\/p>\n\n\n\n<p>Cimigo \u00e1p d\u1ee5ng th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1 \u0111\u01a1n gi\u1ea3n n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng gi\u00e1 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 gi\u00e1 b\u00e1n t\u1ed1i \u01b0u cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng \u0111\u1ed9 nh\u1ea1y gi\u00e1 c\u1ee7a ch\u00fang t\u00f4i b\u1eb1ng c\u00e1ch <a href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey\/?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_122022&amp;utm_id=engage_122022\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u1ea5n v\u00e0o \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"four-questions\">4 c\u00e2u h\u1ecfi ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng \u0111\u1ed9 nh\u1ea1y gi\u00e1<\/h2>\n\n\n\n<p>Trong b\u00e0i kh\u1ea3o s\u00e1t v\u1ec1 \u0111o l\u01b0\u1eddng \u0111\u1ed9 nh\u1ea1y gi\u00e1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 m\u1ee9c gi\u00e1 m\u00e0 t\u1ea1i \u0111\u00f3 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5:<\/p>\n\n\n\n<p><strong>Qu\u00e1 m\u1eafc:<\/strong> &#8220;\u1ede m\u1ee9c gi\u00e1 n\u00e0o, b\u1ea1n cho r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y qu\u00e1 m\u1eafc v\u00e0 b\u1ea1n kh\u00f4ng mu\u1ed1n mua d\u00f9ng?&#8221;<\/p>\n\n\n\n<p><strong>Qu\u00e1 r\u1ebb:<\/strong> &#8220;\u1ede m\u1ee9c gi\u00e1 n\u00e0o b\u1ea1n cho r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y qu\u00e1 r\u1ebb khi\u1ebfn b\u1ea1n lo l\u1eafng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u00f3?&#8221;<\/p>\n\n\n\n<p><strong>M\u1eafc:<\/strong> &#8220;\u1ede m\u1ee9c gi\u00e1 n\u00e0o b\u1ea1n cho r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y m\u1eafc nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u1ec3 mua d\u00f9ng?&#8221;<\/p>\n\n\n\n<p><strong>R\u1ebb:<\/strong> &#8220;\u1ede m\u1ee9c gi\u00e1 n\u00e0o b\u1ea1n cho r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y r\u1ebb\/kh\u00f4ng m\u1eafc, \u0111\u00e1ng ti\u1ec1n?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"price-sentivity-results\">K\u1ebft qu\u1ea3 c\u1ee7a th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1<\/h2>\n\n\n\n<p>Trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u (optimal price) l\u00e0 38,500 \u20ab. Kho\u1ea3ng gi\u00e1 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c (acceptable price range) l\u00e0 t\u1eeb 29,723 \u20ab \u0111\u1ebfn 49,080 \u20ab. N\u1eb1m ngo\u00e0i kho\u1ea3ng gi\u00e1 n\u00e0y, nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u1ebd gi\u1ea3m.<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"chart-demo-desktop\" src=\"https:\/\/www.cimigo.com\/charts\/single_psm.html\" title=\"Price sensitivity meter\" width=\"100%\" height=\"400\" style=\"border:none;\">\n<\/iframe>\n\n\n\n<div class=\"wp-block-image chart-demo-mobile\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1024x495.png\" alt=\"\" class=\"wp-image-23072\" title=\"PSM sensitivity example\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1024x495.png 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-300x145.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-768x371.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1536x743.png 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-1320x638.png 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm-600x290.png 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/10\/single_psm.png 1576w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Price sensitivity meter example<\/figcaption><\/figure><\/div>\n\n\n\n<p>Bi\u1ec3u \u0111\u1ed3 g\u1ed3m 4 \u0111\u01b0\u1eddng, m\u1ed7i \u0111\u01b0\u1eddng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u00e2u h\u1ecfi trong b\u1ed1n c\u00e2u h\u1ecfi ch\u00ednh. Tr\u1ee5c ngang hi\u1ec3n th\u1ecb c\u00e1c m\u1ee9c gi\u00e1, trong khi tr\u1ee5c d\u1ecdc th\u1ec3 hi\u1ec7n t\u1ec9 l\u1ec7 \u0111\u00e1p vi\u00ean \u0111\u00e3 ch\u1ecdn cho m\u1ed7i m\u1ee9c gi\u00e1.<\/p>\n\n\n\n<p>Khi nh\u1eefng \u0111\u01b0\u1eddng n\u00e0y c\u1eaft nhau, s\u1ebd t\u1ea1o th\u00e0nh 4 \u0111i\u1ec3m gi\u00e1 nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>Optimal price point \u2013 OPP:<\/strong> giao \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111\u01b0\u1eddng \u201cqu\u00e1 r\u1ebb\u201d v\u00e0 \u201cqu\u00e1 \u0111\u1eaft\u201d, l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y l\u00e0 gi\u00e1 t\u1ed1t nh\u1ea5t cho h\u1ecd v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua cao nh\u1ea5t.<\/p>\n\n\n\n<p><strong>Expected price point: <\/strong>giao \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111\u01b0\u1eddng \u201cr\u1ebb\u201d v\u00e0 \u201c\u0111\u1eaft\u201d, l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef3 v\u1ecdng s\u1ebd l\u00e0 gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p><strong>Low price point:<\/strong> giao \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111\u01b0\u1eddng \u201cqu\u00e1 r\u1ebb\u201d v\u00e0 \u201c\u0111\u1eaft\u201d, l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng n\u00f3 qu\u00e1 r\u1ebb v\u00e0 nghi ng\u1edd v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m khi so s\u00e1nh v\u1edbi gi\u00e1 b\u00e1n.<\/p>\n\n\n\n<p><strong>High price <\/strong><strong>point: <\/strong>giao \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111\u01b0\u1eddng \u201cr\u1ebb\u201d v\u00e0 \u201cqu\u00e1 \u0111\u1eaft\u201d, l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng n\u00f3 qu\u00e1 cao v\u00e0 kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Kho\u1ea3ng gi\u00e1 t\u1eeb \u0111i\u1ec3m gi\u00e1 th\u1ea5p (low price point) \u0111\u1ebfn \u0111i\u1ec3m gi\u00e1 cao (high price point) l\u00e0 <strong>kho\u1ea3ng gi\u00e1 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c (acceptable price range).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey\/?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_122022&amp;utm_id=engage_122022\" style=\"background-color:#a6cc17\">B\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u gi\u00e1 b\u00e1n t\u1ea1i \u0111\u00e2y<\/a><\/div>\n<\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, vui l\u00f2ng li\u00ean h\u1ec7 Cimigo qua email <a href=\"mailto:ask@cimigo.com\">ask@cimigo.com<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong b\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o. \u0110\u1eb7t gi\u00e1 b\u00e1n qu\u00e1 cao, b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; \u0111\u1eb7t gi\u00e1 b\u00e1n qu\u00e1 th\u1ea5p s\u1ebd l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. T\u00ecm ra \u0111i\u1ec3m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23106,"comment_status":"open","ping_status":"open","sticky":false,"template":"rapid-single-post.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1410],"tags":[1132,1524,1526,1528],"class_list":["post-23082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cimigo-rapidsurvey","tag-cong-ty-nghien-cuu-thi-truong-viet-nam","tag-giai-phap-nghien-cuu-thi-truong","tag-khao-sat-truc-tuyen","tag-toi-uu-gia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cimigo RapidSurvey - T\u1ed1i \u01b0u gi\u00e1 b\u00e1n v\u1edbi th\u01b0\u1edbc \u0111o \u0111\u1ed9 nh\u1ea1y gi\u00e1 - Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" 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