{"id":22133,"date":"2024-11-28T10:32:19","date_gmt":"2024-11-28T03:32:19","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=22133"},"modified":"2025-10-17T10:59:06","modified_gmt":"2025-10-17T03:59:06","slug":"vietnam-economic-class","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/vietnam-economic-class\/","title":{"rendered":"Vietnam economic class and rising affluence"},"content":{"rendered":"<h2><strong>Vietnam economic class<\/strong><\/h2>\n<p>Vietnam economic class structure continues to change dramatically.\u00a0 \u00a0 Middle-class acceleration coupled with urban migration and lower birth rates means that households are smaller and wealthier. In 2024 there were 15.8 million households have an income above US$ 592 (VND 15,000,000) per month. These households are classified as ABCD economic class. 56% of households in 2024 are ABCD class.\u00a0 This equates to 56.2 million people.<\/p>\n<h2>2024 household distribution in Vietnam<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26450\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24.jpg\" alt=\"Cimigo 2024 Household Distribution by Economic Class\" width=\"1785\" height=\"691\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24.jpg 1785w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24-300x116.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24-1024x396.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24-768x297.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24-1536x595.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24-20x8.jpg 20w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24-1320x511.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Household-Distribution-by-Economic-Class-22-11-24-600x232.jpg 600w\" sizes=\"auto, (max-width: 1785px) 100vw, 1785px\" \/><\/p>\n<p>Economic class is provided by grades ABCDEF and is based on claimed monthly household income. Data is taken from over 145,000 <a href=\"https:\/\/www.cimigo.com\/en\/solutions\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> household sample surveys.<\/p>\n<p>Year 2024: US$1 = VND25,322<\/p>\n<h2>2024 economic class household distribution in Vietnam<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26449\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24.jpg\" alt=\"Cimigo 2024 Economic Class\" width=\"1587\" height=\"560\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24.jpg 1587w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24-300x106.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24-1024x361.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24-768x271.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24-1536x542.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24-20x7.jpg 20w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24-1320x466.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-2024-Economic-Class-22-11-24-600x212.jpg 600w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\" \/><\/p>\n<p>Economic class is provided by grades ABCDEF and is based on claimed monthly household income. Data is taken from over 145,000 <a href=\"https:\/\/www.cimigo.com\/en\/solutions\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> household sample surveys.<\/p>\n<p>Year 2024: US$1 = VND25,322<\/p>\n<h2>Rising affluence in Vietnam<\/h2>\n<p>The figures below demonstrate\u00a0 affluence in 20024. Variance over 2023 are shown, there was a small incremental change over 2023.<\/p>\n<ul>\n<li>5 billionaires. Down 17%.<\/li>\n<li>1,470 Ultra high net worth (&gt;30 US$ million). Up 2.0%.<\/li>\n<li>66,901 millionaires. Up 2.2%.<\/li>\n<li>6,183,408 households =&gt;USD1,000 monthly income. Up 1.5%.<\/li>\n<li>13,518,160 households US$500-US$999 monthly income. Up 0.5%.<\/li>\n<li>Diaspora remittances (2023) US$18.2 billion. 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}\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \n<h2>Vietnam&#8217;s economic class question<\/h2>\n<p>This question establishes the claimed monthly household income.<\/p>\n<p>There are key weaknesses to using this approach. The survey participant may under or over the claim, may not wish to share or may not accurately know.\u00a0 The latter can be particularly true when interviewing younger adults in households.\u00a0 Survey methods do their best to reduce these errors (participant reads a code not the amount, confidentiality is reassured), but certainly, some errors persist. This is one reason why surveys have large samples, so the few errors do not bias the overall results.<\/p>\n<p>The key advantages are speed, simplicity and adaptability across all interview methods.<\/p>\n<p>The question used by <a href=\"https:\/\/www.cimigo.com\/en\/solutions\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> is provided below.<\/p>\n<p><em>Please let me know the approximate total income of your household in a month, including all sources such as salary, bonus, pension and other incomes (such as money support from your family living overseas, other investment, etc.) after tax?<\/em><\/p>\n<p><em>B\u1ea1n vui l\u00f2ng cho bi\u1ebft t\u1ed5ng thu nh\u1eadp b\u00ecnh qu\u00e2n c\u1ee7a c\u1ea3 h\u1ed9 gia \u0111\u00ecnh b\u1ea1n trong 1 th\u00e1ng l\u00e0 bao nhi\u00eau sau khi \u0111\u00e3 tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n thu\u1ebf? T\u1ed5ng thu nh\u1eadp bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n nh\u01b0 : t\u1ef1 kinh doanh, l\u01b0\u01a1ng, th\u01b0\u1edfng, ti\u1ec1n vi\u1ec7n tr\u1ee3 t\u1eeb n\u01b0\u1edbc ngo\u00e0i, ti\u1ec1n cho thu\u00ea nh\u00e0\/m\u1eb7t b\u1eb1ng v.v..c\u1ee7a t\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean trong h\u1ed9 gia \u0111\u00ecnh sau khi \u0111\u00e3 tr\u1eeb thu\u1ebf?<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-26451\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24.jpg\" alt=\"Cimigo Household Income Question\" width=\"1920\" height=\"642\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24.jpg 1920w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24-300x100.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24-1024x342.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24-768x257.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24-1536x514.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24-20x7.jpg 20w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24-1320x441.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2023\/04\/Cimigo-Household-Income-Question-22-11-24-600x201.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Why do marketing research and marketing teams need to determine economic class classifications?<\/h3>\n<p>A household is an economic unit in which there are typically earners and dependents. There is typically a household category manager who looks after the &#8220;market&#8221; money to buy groceries and pay bills each week. The economic unit must allocate its income across necessities (housing, health, education, staple food, etc.) and discretionary expenditure (entertainment, indulgencies, extra learning, holidays, fashion and beauty, etc.).<\/p>\n<p>Economic class classifications help simply understand the multitude of households, by classifying &#8220;like&#8221; households based on affluence into different economic class cohorts. Marketing teams need to build their brands and sell their goods and services to these economic units. For this reason, market research teams need to understand their behaviour and assess their needs and preferences.<\/p>\n<p>There is a dearth of reliable secondary sources on household economic status.\u00a0 Sources such as the <a href=\"https:\/\/www.gso.gov.vn\/\">General Statistics Office of Vietnam<\/a> provide average personal income data in the<a href=\"https:\/\/www.gso.gov.vn\/du-lieu-va-so-lieu-thong-ke\/2022\/06\/ket-qua-khao-sat-muc-song-dan-cu-viet-nam-nam-2020\/\" target=\"_blank\" rel=\"noopener\"> household living standard surveys<\/a>.\u00a0 However, the data on distributions is limited and does not exist for household income.<\/p>\n<p>Marketing, brand, media and research professionals use economic class classifications to both describe and target different cohorts of consumers based on their economic class or affluence. Economic class is a proxy to understand lifestyles, media use, discretionary expenditure, behaviour, shopping channels, use of premium or regular &#8216;mainstream&#8217; brands and preferences.<\/p>\n<h2>Economic class and sampling<\/h2>\n<p>In many studies, random household sampling is used to select households.\u00a0 This simply means each household should have the same chance (probability) of being selected for an interview.\u00a0 In such cases, no quotas are used to ensure the sample represents the household economic class distribution. Random household sampling allows natural and equal probability when selecting households.<\/p>\n<p>Quotas may be used to ensure fair representation of other parameters such as the participant&#8217;s gender or age.<\/p>\n<p>Random household surveys are expensive and hence many studies do not use random household sampling but use purposive sampling with quotas. In such cases, Cimgio will deploy quota sampling for the area, household economic class, gender, age and other relevant factors to any study being undertaken.\u00a0\u00a0Quotas are set in proportion to the population with a defined target group so that each group is fairly represented.\u00a0 For example males and females, young and old, economic class AB, CD and EF.<\/p>\n<p>For example Study A needs to survey low-income rural households <a href=\"https:\/\/www.cimigo.com\/en\/trends\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> will select economic class F households earning less than 10 million Vietnam dong per month (approximately US$395), which represents 46% of households in rural areas.\u00a0 In contrast Study B is focused on wealthy urban households who can afford a new electric motorbike,\u00a0 <a href=\"https:\/\/www.cimigo.com\/en\/trends\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> may select only economic class ABC households earning over 20 million Vietnam dong per month (approximately US$790), this represents 37% of households in urban areas.<\/p>\n<h2>How measuring economic class has changed over time<\/h2>\n<p>Measuring the economic class in Vietnam was greatly simplified in 2014. Between 1997 and\u00a0 2014 economic class was calculated based on points allocated to household durables,\u00a0 housing type and the number of people in each household. It was cumbersome to ask and required interviewers to manually calculate (this was in a time when surveys used pen and paper, not digital tablets) and required observation at the home to fairly assess the housing type.<\/p>\n<p>In 2015 this was adjusted to purely measure claimed monthly household income. The reason for this change was to simplify the process and make the process quicker and adaptable across different interview methodologies including face-to-face, telephone and online interviewing.<\/p>\n<p>At varying intervals between 3 and 5 years the monthly household income breaks for the economic class are updated to reflect rising affluence in society.<\/p>\n<p>Economic class is used in Vietnam, not social-economic class as most countries use.\u00a0\u00a0In many other countries, the classification of the social-economic class is used.\u00a0 The social element typically looks at social status using both the educational attainment and occupation seniority attained by the head of the household. This is typically a working father or mother. This is cross-referenced with monthly household income in a matrix to classify household social-economic class.<\/p>\n<p>This system fails in Vietnam, owing to the rapid economic development in Vietnam since 1980.\u00a0 Today and for the last forty-four years, a young adult male or female will often be earning more than the head of the household. They are often (not always) better educated, are more worldly aware and have been given better opportunities than their parents (largely thanks to the sacrifices their parents have made for them).<\/p>\n<p>Hence in Vietnam, the classification relies solely on economic status and not social status through education and occupation.<\/p>\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; 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In 2024 there were 15.8 million households have an income above US$ 592 (VND 15,000,000) per month. These households are classified as ABCD economic class. 56% [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":22240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[476],"tags":[482,969,570],"class_list":["post-22133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-vietnam","tag-vietnam-consumer-marketing-trends","tag-vietnam-economic-market-research","tag-vietnam-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnam economic class and rising affluence - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Vietnam economic class. 56% of households in 2022 are ABCD class. 15,386,852 households with income 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