Tet 2023 Vietnamese consumer optimism is high. Tet is the most important holiday season in Vietnam and is a celebration of the arrival of spring, the start of the lunar new year and the hopeful commencement of good fortunes. It is a time of bringing family together and renewing expectations for health, happiness and prosperity.<\/p>\r\n\r\n\r\n\r\n
For the foreign reader unfamiliar with the lunar new year, Vietnamese over 60 years old in Vietnam consider Tet as their birthday. Historically individual birth dates held little relevance as there were few means available for an individual celebration. All children were considered aged one at birth and their next birthday was the forthcoming Tet. Tet is therefore akin to a national birthday celebration bigger than an individual birthday, a Thanksgiving and a Christmas celebration combined.<\/p>\r\n\r\n\r\n\r\n
Understanding TET and the cultural mores and rituals around this celebration is critical for marketing teams. You can find more reports on TET cultural attitudes and marketing efforts at AskCimigo<\/strong><\/a> and interrogate the reports with our AI assistant.<\/p>\r\n