{"id":21246,"date":"2022-11-03T10:56:17","date_gmt":"2022-11-03T03:56:17","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=21246"},"modified":"2023-12-12T13:55:41","modified_gmt":"2023-12-12T06:55:41","slug":"giai-phap-danh-gia-bao-bi","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/vi\/trends\/giai-phap-danh-gia-bao-bi\/","title":{"rendered":"Gi\u1ea3i ph\u00e1p \u0111\u00e1nh gi\u00e1 bao b\u00ec"},"content":{"rendered":"\n<p>B\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, h\u00ecnh \u1ea3nh bao b\u00ec m\u1edbi hay phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n c\u1ee7a bao b\u00ec. <\/p>\n\n\n\n<p>Cimigo s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 c\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 so s\u00e1nh gi\u1eefa bao b\u00ec c\u1ee7a b\u1ea1n v\u1edbi bao b\u00ec c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p><strong>C\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 bao g\u1ed3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#pack-associations\">S\u1ef1 li\u00ean t\u01b0\u1edfng bao b\u00ec (Pack associations)<\/a>.<\/li><li><a href=\"#pack-messaging\">Th\u00f4ng \u0111i\u1ec7p tr\u00ean bao b\u00ec (Pack messaging)<\/a>.<\/li><li><a href=\"#pack-aesthetics\">T\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a bao b\u00ec (Pack aesthetics)<\/a>.<\/li><li><a href=\"#pack-preference\">Bao b\u00ec \u0111\u01b0\u1ee3c \u01b0a th\u00edch (Pack preference)<\/a>.<\/li><li><a href=\"#brand-recognition\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand recognition)<\/a>.<\/li><\/ul>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p \u0111\u00e1nh gi\u00e1 bao b\u00ec s\u1ebd gi\u00fap b\u1ea1n nhanh ch\u00f3ng ch\u1ecdn ra \u0111\u01b0\u1ee3c bao b\u00ec ph\u00f9 h\u1ee3p ch\u1ea5t cho m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Bao b\u00ec l\u00e0 hi\u1ec7n th\u00e2n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra t\u00ednh ph\u00e2n bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u. H\u1ea7u h\u1ebft bao bi\u0300 li\u00ean t\u1ee5c \u0111\u01b0\u01a1\u0323c c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o theo k\u1ecbp th\u1eddi \u0111\u1ea1i trong khi v\u1eabn duy tr\u00ec c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c tr\u01b0ng.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_112022&amp;utm_id=engage_112022\" style=\"background-color:#a6cc17\">Kh\u1edfi t\u1ea1o d\u1ef1 \u00e1n \u0111\u00e1nh gi\u00e1 bao b\u00ec c\u1ee7a b\u1ea1n<\/a><\/div>\n<\/div>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p \u0111\u00e1nh gi\u00e1 bao b\u00ec so s\u00e1nh thi\u1ebft k\u1ebf m\u1edbi v\u1edbi thi\u1ebft k\u1ebf hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c thi\u1ebft k\u1ebf t\u1eeb \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1eabu thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c \u01b0a th\u00edch nh\u1ea5t. C\u00e1c ti\u00eau ch\u00ed v\u00e0 kh\u00eda c\u1ea1nh \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i chi ti\u1ebft trong c\u00e1c m\u1ee5c d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pack-associations\">S\u1ef1 li\u00ean t\u01b0\u1edfng h\u00ecnh \u1ea3nh bao b\u00ec<\/h2>\n\n\n\n<p>M\u1ed9t t\u1eadp h\u1ee3p c\u00e1c nh\u1eadn \u0111\u1ecbnh tr\u00ean thang \u0111o \u0111\u1ed1i l\u1eadp s\u1ebd \u0111\u01b0\u1ee3c h\u1ecfi cho m\u1ed7i m\u1eabu bao b\u00ec. K\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean dashboard d\u01b0\u1edbi d\u1ea1ng so s\u00e1nh gi\u1eefa c\u00e1c m\u1eabu bao b\u00ec. B\u1ed9 nh\u1eadn \u0111\u1ecbnh ti\u00eau chu\u1ea9n \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u1eb5n tuy nhi\u00ean b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 th\u00eam v\u00e0o nh\u1eefng nh\u1eadn \u0111\u1ecbnh kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-1024x768.jpg\" alt=\"\" class=\"wp-image-21390\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-1024x768.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-300x225.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-768x576.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-1536x1153.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-2048x1537.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-1320x991.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/9.-Pack-associations-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>S\u1ef1 li\u00ean t\u01b0\u1edfng h\u00ecnh \u1ea3nh bao b\u00ec (\u1ea3nh m\u1eabu k\u1ebft qu\u1ea3)<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pack-messaging\">Th\u00f4ng \u0111i\u1ec7p th\u1ec3 hi\u1ec7n qua bao b\u00ec s\u1ea3n ph\u1ea9m<\/h2>\n\n\n\n<p>Nh\u1eefng c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec trong vi\u1ec7c truy\u1ec1n t\u1ea3i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"218\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-1.png\" alt=\"\" class=\"wp-image-21247\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-1.png 1008w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-1-300x65.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-1-768x166.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-1-600x130.png 600w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pack-aesthetics\">T\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a bao b\u00ec<\/h2>\n\n\n\n<p>Nh\u1eefng nh\u1eadn \u0111\u1ecbnh d\u01b0\u1edbi \u0111\u00e2y gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1eabu bao b\u00ec \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"146\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-2.png\" alt=\"\" class=\"wp-image-21250\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-2.png 1029w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-2-300x43.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-2-1024x145.png 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-2-768x109.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-2-600x85.png 600w\" sizes=\"auto, (max-width: 1029px) 100vw, 1029px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">M\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch n\u00f3i chung c\u1ee7a bao b\u00ec<\/h2>\n\n\n\n<p>Bao b\u00ec s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3 v\u1ec1 m\u1ef1c \u0111\u1ed9 \u01b0a th\u00edch k\u00e8m theo sau \u0111\u00f3 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u1edf gi\u00fap l\u00e0m r\u00f5 \u0111i\u1ec3m n\u00e0o \u0111\u01b0\u1ee3c th\u00edch v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c th\u00edch nh\u1eb1m \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 m\u1eabu bao b\u00ec \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"150\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-3.png\" alt=\"\" class=\"wp-image-21251\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-3.png 1056w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-3-300x43.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-3-1024x145.png 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-3-768x109.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-3-600x85.png 600w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-1024x768.jpg\" alt=\"\" class=\"wp-image-21391\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-1024x768.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-300x225.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-768x576.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-1536x1153.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-2048x1537.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-1320x991.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/6.-Overall-liking-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>M\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch n\u00f3i chung (\u1ea3nh m\u1eabu k\u1ebft qu\u1ea3)<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pack-preference\">M\u1eabu bao b\u00ec \u0111\u01b0\u1ee3c \u01b0a th\u00edch h\u01a1n<\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ec3 x\u1ebfp h\u1ea1ng c\u00e1c m\u1eabu bao b\u00ec theo m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-1024x768.jpg\" alt=\"\" class=\"wp-image-21392\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-1024x768.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-300x225.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-768x576.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-1536x1153.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-2048x1537.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-1320x991.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/3.-Pack-preference-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>M\u1eabu bao b\u00ec \u0111\u01b0\u1ee3c \u01b0a th\u00edch h\u01a1n (\u1ea3nh m\u1eabu k\u1ebft qu\u1ea3)<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_112022&amp;utm_id=engage_112022\" style=\"background-color:#a6cc17\">Kh\u1edfi t\u1ea1o d\u1ef1 \u00e1n \u0111\u00e1nh gi\u00e1 bao b\u00ec c\u1ee7a b\u1ea1n<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-recognition\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Ghi nh\u1eadn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1ee3i nh\u1edb t\u1edbi cho t\u1eebng m\u1eabu bao b\u00ec nh\u1eb1m \u0111\u00e1nh gi\u00e1 li\u1ec7u bao b\u00ec c\u00f3 g\u1ee3i nh\u1edb ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c kh\u00f4ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-1024x768.jpg\" alt=\"\" class=\"wp-image-21394\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-1024x768.jpg 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-300x225.jpg 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-768x576.jpg 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-1536x1153.jpg 1536w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-2048x1537.jpg 2048w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-1320x991.jpg 1320w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/5.-Brand-recognition-600x450.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (\u1ea3nh m\u1eabu k\u1ebft qu\u1ea3)<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u00e1nh gi\u00e1 bao b\u00ec s\u1ea3n ph\u1ea9m v\u1edbi c\u00f4ng ngh\u1ec7 theo d\u00f5i \u00e1nh m\u1eaft (eye-tracking)<\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn th\u00eam c\u00f4ng ngh\u1ec7 theo d\u00f5i \u00e1nh m\u1eaft v\u1edbi gi\u1ea3i ph\u00e1p \u0111\u00e1nh gi\u00e1 bao b\u00ec. C\u00f4ng ngh\u1ec7 n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a bao b\u00ec v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng c\u1eeda h\u00e0ng v\u00e0 k\u1ec7 h\u00e0ng. Theo d\u00f5i \u00e1nh m\u1eaft l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c b\u1eb1ng h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb b\u1eadt camera tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec3 Cimigo ti\u1ebfn h\u00e0nh theo d\u00f5i, ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a nh\u00e3n c\u1ea7u. H\u1ecd s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn ho\u00e0n th\u00e0nh m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng nh\u1ecf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1eebng m\u1eabu ri\u00eang bi\u1ec7t v\u00e0 c\u0169ng l\u00fac nhi\u1ec1u bao b\u00ec tr\u00ean k\u1ec7 h\u00e0ng \u1ea3o.<br>C\u00e1c m\u1eabu bao b\u00ec bao g\u1ed3m c\u1ea3 m\u1eabu c\u1ee7a \u0111\u1ed1i th\u1ee7 s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean k\u1ec7 h\u00e0ng \u1ea3o gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi mua h\u00e0ng quan s\u00e1t trong m\u00f4i tr\u01b0\u1eddng mua s\u1eafm th\u1ef1c t\u1ebf v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd c\u1ea7n t\u1ea3i l\u00ean nhi\u1ec1u m\u1eabu bao b\u00ec cho ph\u1ea7n \u0111\u00e1nh gi\u00e1 tr\u00ean k\u1ec7 h\u00e0ng \u1ea3o n\u00e0y.Cimigo s\u1ebd s\u1eafp x\u1ebfp c\u00e1c m\u1eabu thi\u1ebft k\u1ebf tr\u00ean k\u1ec7 m\u1ed9t c\u00e1c ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng theo nhi\u1ec1u planogram \u0111a d\u1ea1ng. M\u1eabu bao b\u00ec c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau tr\u00ean k\u1ec7 c\u0169ng nh\u01b0 theo nhi\u1ec1u planogram ng\u1eabu nhi\u00ean.<\/p>\n\n\n\n<p>*Planogram: M\u00f4 h\u00ecnh th\u1ec3 hi\u1ec7n (h\u01b0\u1edbng d\u1eabn) v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb tr\u00ean c\u00e1c khu v\u1ef1c tr\u01b0ng b\u00e0y \u1edf \u0111i\u1ec3m b\u00e1n v\u1edbi m\u1ee5c \u0111\u00edch h\u1ea5p d\u1eabn \u00e1nh nh\u00ecn c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 doanh thu.<br>Kh\u1ea3 n\u0103ng ghi nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan s\u00e1t, quan s\u00e1t trong bao l\u00e2u, theo th\u1ee9 t\u1ef1 n\u00e0o cho ph\u00e9p Cimigo gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh m\u1eabu bao b\u00ec n\u00e0o n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u00f3.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i \u00e1nh m\u1eaft cho ph\u00e9p Cimigo x\u00e1c \u0111\u1ecbnh:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"245\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-4.png\" alt=\"\" class=\"wp-image-21252\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-4.png 943w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-4-300x78.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-4-768x200.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-4-600x156.png 600w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 nhi\u1ec7t (Heat map) cho b\u1ea1n bi\u1ebft nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t \u2013 v\u00f9ng hi\u1ec3n th\u1ecb c\u00f3 m\u00e0u n\u00f3ng \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n nh\u1eefng v\u00f9ng hi\u1ec3n th\u1ecb c\u00f3 m\u00e0u l\u1ea1nh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"234\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-5.png\" alt=\"\" class=\"wp-image-21253\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-5.png 352w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-5-300x199.png 300w\" sizes=\"auto, (max-width: 352px) 100vw, 352px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng cho ph\u00e9p Cimigo x\u00e1c \u0111\u1ecbnh bao b\u00ec n\u00e0o thu h\u00fat \u00e1nh nh\u00ecn \u0111\u1ea7u ti\u00ean v\u00e0 th\u01a1\u0300i gian ng\u01b0\u01a1\u0300i mua h\u00e0ng nhi\u0300n sa\u0309n ph\u00e2\u0309m \u0111o\u0301 nh\u0103\u0300m ti\u0300m ra thi\u1ebft k\u1ebf b\u00e0o b\u00ec na\u0300o thu hu\u0301t s\u01b0\u0323 chu\u0301 y\u0301 va\u0300 s\u01b0\u0323 l\u01b0u t\u00e2m cu\u0309a h\u1ecd nh\u1ea5t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-6-300x182.png\" alt=\"\" class=\"wp-image-21254\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-6-300x182.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-6.png 346w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>V\u1edbi t\u00ednh n\u0103ng theo d\u00f5i \u00e1nh m\u1eaft, Cimigo c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m na\u0300o tr\u00ean k\u1ec7 h\u00e0ng th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c ng\u01b0\u01a1\u0300i mua h\u00e0ng nh\u00ecn th\u00e2\u0301y v\u00e0 ch\u00fa \u00fd \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o. V\u01a1\u0301i vi\u00ea\u0323c s\u1eed d\u1ee5ng \u201cv\u00f9ng quan s\u00e1t\u201d (ng\u01b0\u1eddi mua h\u00e0ng t\u1eadp trung v\u00e0o), Cimigo c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u00ecm th\u1ea5y m\u1ed9t thi\u1ebft k\u1ebf bao b\u00ec; m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi mua h\u00e0ng t\u1eadp trung v\u00e0o n\u00f3; v\u00e0 c\u1ea3 y\u1ebfu t\u1ed1 li\u1ec7u h\u1ecd c\u00f3 quay l\u1ea1i xem bao b\u00ec \u0111\u00f3 l\u1ea7n n\u1eefa hay kh\u00f4ng. Cimigo s\u01b0\u0309 du\u0323ng t\u00e2\u0301t ca\u0309 ca\u0301c chi\u0309 s\u00f4\u0301 na\u0300y nh\u0103\u0300m x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t thi\u1ebft k\u1ebf bao b\u00ec n\u1ed5i b\u1eadt v\u00e0 d\u01b0\u0323a va\u0300o \u0111o\u0301 x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u0309a thi\u1ebft k\u1ebf bao b\u00ec na\u0300y.<\/p>\n\n\n\n<p>Trong v\u00ed d\u1ee5 v\u1ec1 bia Clear Asahi d\u01b0\u1edbi \u0111\u00e2y, chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a \u00e1nh m\u1eaft h\u01b0\u01a1\u0301ng v\u00e0o v\u00f9ng t\u1eeb gi\u1eefa l\u00ean tr\u00ean; cho bi\u1ebft ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng xem logo th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ecda ti\u1ebft logo bong b\u00f3ng bia \u01a1\u0309 gi\u01b0\u0303a bao bi\u0300, n\u01a1i th\u00ea\u0309 hi\u00ea\u0323n, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c \u201cv\u00f9ng quan s\u00e1t\u201d ch\u1ee9ng t\u1ecf r\u1eb1ng ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng da\u0300nh ph\u00e2\u0300n l\u01a1\u0301n th\u01a1\u0300i gian xem t\u00ean c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t bia nhi\u1ec1u h\u01a1n th\u1eddi gian xem t\u00ean nh\u00e3n hi\u1ec7u bia n\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-7.png\" alt=\"\" class=\"wp-image-21255\" width=\"399\" height=\"161\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-7.png 798w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-7-300x121.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-7-768x309.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/11\/packchoice-7-600x241.png 600w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/figure><\/div>\n\n\n\n<p>Khi xem x\u00e9t cho t\u1eebng bao b\u00ec ri\u00eang l\u1ebb, Cimigo c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n t\u00edch k\u1ef9 c\u00e1c y\u1ebfu t\u1ed1: th\u00f4ng \u0111i\u1ec7p ch\u00ednh, th\u1ee9 t\u1ef1 nh\u00ecn v\u00e0 v\u00f9ng quan s\u00e1t. Do \u0111\u00f3, Cimigo c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ee9 t\u1ef1 v\u00e0 th\u1eddi gian m\u00e0 ng\u01b0\u1eddi mua h\u00e0ng nh\u00ecn c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u00ean bao b\u00ec. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p Cimigo x\u00e1c \u0111\u1ecbnh li\u1ec7u ho\u0323 c\u00f3 \u0111ang d\u00e0nh th\u1eddi gian (v\u00e0 nh\u00ecn th\u1ea5y) c\u00e1c y\u1ebfu t\u1ed1 th\u00f4ng \u0111i\u1ec7p ch\u00ednh tr\u00ean bao b\u00ec hay h\u1ecd \u0111ang b\u1ed1i r\u1ed1i ho\u1eb7c d\u00e0nh th\u1eddi gian cho c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng h\u1eefu \u00edch trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng hi\u1ec3u bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>So s\u00e1nh gi\u1eefa c\u00e1c thi\u1ebft k\u1ebf bao b\u00ec cho ph\u00e9p Cimigo gi\u00fap b\u1ea1n \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o sa\u0309n ph\u00e2\u0309m c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb b\u1ecf qua tr\u00ean k\u1ec7.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.cimigo.com\/vi\/rapid-survey\/giai-phap-rapidsurvey?utm_source=cimigo.com&amp;utm_medium=detailed_post_btn&amp;utm_campaign=engage_112022&amp;utm_id=engage_112022\" style=\"background-color:#a6cc17\">Kh\u1edfi t\u1ea1o d\u1ef1 \u00e1n \u0111\u00e1nh gi\u00e1 bao b\u00ec c\u1ee7a b\u1ea1n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, h\u00ecnh \u1ea3nh bao b\u00ec m\u1edbi hay phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n c\u1ee7a bao b\u00ec. Cimigo s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 c\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 so s\u00e1nh gi\u1eefa bao b\u00ec c\u1ee7a b\u1ea1n v\u1edbi bao b\u00ec c\u1ee7a \u0111\u1ed1i th\u1ee7. C\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21266,"comment_status":"open","ping_status":"open","sticky":false,"template":"rapid-single-post.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1410],"tags":[1534,1524,1100,1062],"class_list":["post-21246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cimigo-rapidsurvey","tag-bao-bi-san-pham","tag-giai-phap-nghien-cuu-thi-truong","tag-khao-sat-truc-tuyen-viet-nam","tag-nghien-cuu-thi-truong-bao-bi-viet-nam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gi\u1ea3i ph\u00e1p \u0111\u00e1nh gi\u00e1 bao b\u00ec - Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/title>\n<meta name=\"description\" content=\"Gi\u1ea3i ph\u00e1p 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