{"id":20818,"date":"2022-06-14T09:59:45","date_gmt":"2022-06-14T02:59:45","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=20818"},"modified":"2025-10-18T17:42:08","modified_gmt":"2025-10-18T10:42:08","slug":"charity-in-vietnam","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/charity-in-vietnam\/","title":{"rendered":"Charity in Vietnam"},"content":{"rendered":"<p><a href=\"https:\/\/www.cimigo.com\/en\/trends\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> conducted a study on Charity in Vietnam amongst the general public in December 2021.\u00a0 Cimigo interviewed 600 people aged 16 to 44 years, living in urban HCMC and Hanoi. The report explains:<\/p>\n<ul>\n<li>Behaviour and intentions towards charity in Vietnam.<\/li>\n<li>Drivers towards and causes for charity in Vietnam.<\/li>\n<li>People\u2019s perception of charities.<\/li>\n<\/ul>\n<p><em>4 minute read<\/em><\/p>\n<p><!--more--><\/p>\n<h2>Vietnamese charitable causes<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-20824 size-full\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Giving-to-charity-in-Vietnam-prevalence-2021.png\" alt=\"Giving to charity in Vietnam prevalence 2021\" width=\"462\" height=\"667\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Giving-to-charity-in-Vietnam-prevalence-2021.png 462w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Giving-to-charity-in-Vietnam-prevalence-2021-208x300.png 208w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/p>\n<p>Understanding how the Vietnamese select charitable causes and perceive different charities and organisations in Vietnam will assist both charitable communications and fundraising. It is Cimigo&#8217;s hope that this report will help charitable fundraising in Vietnam and enable charities to better meet the needs of their potential donors, determine how best to reach them and which giving or payment methods are the most effective.<\/p>\n<p>For a solid overview of the charity landscape in Vietnam, Cimigo recommends reading the <a href=\"https:\/\/hpdf.vn\/en\/home-page\/\" target=\"_blank\" rel=\"noopener\">Ho Chi Minh Peace and Development Foundation (HPDF)<\/a> report titled, <a href=\"https:\/\/drive.google.com\/drive\/folders\/1d7vLdf_Lsnh6TR50VOpUds8bLXDJtmrB\" target=\"_blank\" rel=\"noopener\">Philanthropy Ecosystem in Vietnam: A Field Study.<\/a><\/p>\n<h2><\/h2>\n<h2>Charity in Vietnam<\/h2>\n<p>Vietnamese people are very supportive of charity.\u00a0 Children\u2019s development, followed by supporting vulnerable people are claimed as the more important causes to support.\u00a050% of Vietnamese had given to charity in the past 12 months.<\/p>\n<p>The prevalence of charitable giving in Vietnam is highest for those over 30 and those married with children. Prevalence increases with educational attainment.<\/p>\n<p>8 in 10 donors contributed to Covid-19 support in the past 12 months and 46% increased charitable giving during Covid. The majority (83%) donated more than twice in the past 12 months and money was the most popular form of contribution.<\/p>\n<p>Visit <strong><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\">AskCimigo<\/a><\/strong> and interrogate the report with our AI assistant.<\/p>\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; color:#1a1a1a !important; line-height:1.4 !important; }\n                .askcimigo-scope * { box-sizing:border-box !important; }\n\n                \/* neutralise common theme rules inside scope *\/\n                .askcimigo-scope h1,\n                .askcimigo-scope p,\n                .askcimigo-scope a,\n                .askcimigo-scope svg,\n                .askcimigo-scope section,\n                .askcimigo-scope div,\n                .askcimigo-scope span,\n                .askcimigo-scope img {\n                    margin:0 !important;\n                    padding:0 !important;\n                    border:0 !important;\n                    background:transparent !important;\n                    color:inherit !important;\n                    font:inherit !important;\n                    text-decoration:none !important;\n                    box-shadow:none !important;\n                }\n\n                \/* layout (default) *\/\n                .askcimigo-scope .hero {\n                    padding:5rem 5% 4rem !important;\n                    background:linear-gradient(135deg,#f7faea 0%,#ffffff 100%) !important;\n                    border-radius:12px !important;\n                }\n                .askcimigo-scope .hero-content { max-width:800px !important; 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}\n                .askcimigo-scope.is-compact p {\n                    font-size:.98rem !important;\n                    line-height:1.45 !important;\n                    margin:0 0 12px !important;\n                }\n                .askcimigo-scope.is-compact .cta-group {\n                    gap:10px !important;\n                    margin:0 0 10px !important;\n                }\n                .askcimigo-scope.is-compact .btn-primary,\n                .askcimigo-scope.is-compact .btn-secondary {\n                    padding:8px 12px !important;\n                    border-radius:8px !important;\n                    font-size:.95rem !important;\n                }\n                .askcimigo-scope.is-compact .trust-badge {\n                    font-size:.85rem !important;\n                }\n\n                \/* Compact + mobile *\/\n                @media (max-width:768px){\n                    .askcimigo-scope.is-compact .askcimigo-logo { max-width:120px !important; }\n                    .askcimigo-scope.is-compact h1 { font-size:1.15rem !important; }\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \n<h2>Charitable recipients in Vietnam<\/h2>\n<p>Charities and local governments dominate recipients of donations. Celebrities&#8217; key opinion leaders were very effective at raising donations, although well-intended many subsequently failed in transparency, the competency and agility to deploy funds to those in need quickly.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20825 size-large\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charitable-recipients-in-Vietnam-2021-1024x584.png\" alt=\"Charitable recipients in Vietnam 2021\" width=\"640\" height=\"365\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charitable-recipients-in-Vietnam-2021-1024x584.png 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charitable-recipients-in-Vietnam-2021-300x171.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charitable-recipients-in-Vietnam-2021-768x438.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charitable-recipients-in-Vietnam-2021-600x342.png 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charitable-recipients-in-Vietnam-2021.png 1222w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Overcoming barriers to charity in Vietnam<\/h2>\n<p>The main barriers after affordability, are: afraid of corruption, not sure how to donate and a lack of knowledge and trust in the charity organisation. Whilst 50% had given to charity, \u00a075% are willing to donate to charitable causes, but barriers must be addressed.<\/p>\n<p>Most are willing to donate VND50,000 to VND200,000 per donation. The mean average is VND450,000. One quarter would prefer to donate regularly each month.\u00a0 People expect on average 85% of the value of each donation to reach beneficiaries. Allowing 15% for overheads. Although 27% expect 100% to reach beneficiaries.\u00a0 People refer to donate in cash, followed by bank transfer and then e-wallet.<\/p>\n<h2>Effectively communicating<\/h2>\n<p>Awareness needs to be built significantly for local charities. The main sources of awareness for charities for cash donations in the past 12 months include; friends, direct communication, Facebook and e-wallets.\u00a0 The conversion from awareness to donation is by far the highest for the Government\u2019s Covid appeal, with 49% of those aware of the appeal donating.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20827 size-large\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charity-awareness-in-Vietnam-2021-1024x582.png\" alt=\"Charity awareness in Vietnam 2021\" width=\"640\" height=\"364\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charity-awareness-in-Vietnam-2021-1024x582.png 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charity-awareness-in-Vietnam-2021-300x170.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charity-awareness-in-Vietnam-2021-768x436.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charity-awareness-in-Vietnam-2021-600x341.png 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Charity-awareness-in-Vietnam-2021.png 1222w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>Motivating charity donations in Vietnam<\/h2>\n<p>In order to promote giving to people, charity organisations must demonstrate; transparency in the use of donations and the agility to quickly support people in need.\u00a0 Thereafter to motivate people charities must; have a trusted reputation, no risk of corruption and be wise and thrifty in the support provided.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20828 size-large\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Drivers-of-charitable-giving-in-Vietnam-2021-1024x586.png\" alt=\"Drivers of charitable giving in Vietnam 2021\" width=\"640\" height=\"366\" srcset=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Drivers-of-charitable-giving-in-Vietnam-2021-1024x586.png 1024w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Drivers-of-charitable-giving-in-Vietnam-2021-300x172.png 300w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Drivers-of-charitable-giving-in-Vietnam-2021-768x439.png 768w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Drivers-of-charitable-giving-in-Vietnam-2021-600x343.png 600w, https:\/\/www.cimigo.com\/wp-content\/uploads\/2022\/06\/Drivers-of-charitable-giving-in-Vietnam-2021.png 1213w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><a href=\"https:\/\/www.cimigo.com\/en\/trends\/\" target=\"_blank\" rel=\"noopener\">Cimigo<\/a> conducted this study to help raise awareness of charitable giving in Vietnam.\u00a0 The aim is to assist charities in Vietnam understand how people give, why they choose to give to one charity and not another and perhaps more importantly what prevents them from giving more.\u00a0\u00a0The study was conducted in collaboration with two local organisations, <a href=\"https:\/\/www.saigonchildren.com\/\" target=\"_blank\" rel=\"noopener\">Saigon Children<\/a> and the <a href=\"http:\/\/linvn.org\/\" target=\"_blank\" rel=\"noopener\">LIN Centre<\/a> who share a common passion for the development of charity in Vietnam.<\/p>\n<p>Visit <strong><a href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener\">AskCimigo<\/a><\/strong> and interrogate the report with our AI assistant.<\/p>\n        <div class=\"askcimigo-banner askcimigo-scope\" lang=\"en\">\n            <style>\n                \/* scope and harden *\/\n                .askcimigo-scope { font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen,Ubuntu,Cantarell,sans-serif !important; 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}\n                    .askcimigo-scope.is-compact p { font-size:.95rem !important; -webkit-line-clamp:3; display:-webkit-box; -webkit-box-orient:vertical; overflow:hidden; }\n                    .askcimigo-scope.is-compact .cta-group { gap:8px !important; }\n                    .askcimigo-scope.is-compact .btn-primary,\n                    .askcimigo-scope.is-compact .btn-secondary { padding:10px 12px !important; flex:1 1 0 !important; }\n                }\n            <\/style>\n\n            <section class=\"hero\" aria-label=\"AskCimigo banner\">\n                <div class=\"hero-content\">\n                    <div class=\"hero-text\">\n                        <img decoding=\"async\" class=\"askcimigo-logo\" src=\"https:\/\/www.cimigo.com\/wp-content\/uploads\/2025\/10\/logo-Ask-Cimigo.svg\" alt=\"AskCimigo logo\" \/>\n                        <h1><span class=\"headline-blue\">From market questions to<\/span> <span class=\"highlight\">answers in seconds<\/span><\/h1>\n                        <p>Get instant access to syndicated consumer insights, market trends, and competitive intelligence across Vietnam.<\/p>\n\n                        <div class=\"cta-group\" role=\"group\" aria-label=\"Calls to action\">\n                            <a class=\"btn-primary\" href=\"https:\/\/ask.cimigo.com\/en\/report\" target=\"_blank\" rel=\"noopener noreferrer\">Explore platform<\/a>\n                            <a class=\"btn-secondary desktop-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmg68h7xbajl310k8g6ujxqpo?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                            <a class=\"btn-secondary mobile-demo\" href=\"https:\/\/app.supademo.com\/demo\/cmgrnaq0z02ktty0ifgazc7rb?utm_source=cimigo\" target=\"_blank\" rel=\"noopener noreferrer\">View demo<\/a>\n                                                    <\/div>\n\n                        <div class=\"trust-badge\" aria-label=\"Trust badge\">\n                            <svg viewBox=\"0 0 20 20\" fill=\"currentColor\" focusable=\"false\" aria-hidden=\"true\">\n                                <path fill-rule=\"evenodd\" d=\"M10 18a8 8 0 100-16 8 8 0 000 16zm3.707-9.293a1 1 0 00-1.414-1.414L9 10.586 7.707 9.293a1 1 0 00-1.414 1.414l2 2a1 1 0 001.414 0l4-4z\" clip-rule=\"evenodd\"><\/path>\n                            <\/svg>\n                            Trusted by over 500 brands                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/section>\n        <\/div>\n        \n<p>If you have any questions or specific needs, please get in touch with us at <a href=\"mailto:ask@cimigo.com\">ask@cimigo.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cimigo conducted a study on Charity in Vietnam amongst the general public in December 2021.\u00a0 Cimigo interviewed 600 people aged 16 to 44 years, living in urban HCMC and Hanoi. The report explains: Behaviour and intentions towards charity in Vietnam. Drivers towards and causes for charity in Vietnam. People\u2019s perception of charities. 4 minute read<\/p>\n","protected":false},"author":13,"featured_media":20820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[476],"tags":[1124,448],"class_list":["post-20818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-vietnam","tag-vietnam-marketing","tag-vietnam-philanthropy-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charity in Vietnam - Market research Vietnam Indonesia<\/title>\n<meta name=\"description\" content=\"Charity in Vietnam reviews perceptions, behaviour and drivers towards charitable causes and specific charities amongst the public.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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