4 minute read. The results explore the characteristics of Vietnam\u2019s young generation, aged 16-29 years old and who comprise 21% of Vietnam’s population with 20,225,046 people.<\/p>\r\n
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- Why are young people aged 16-29 called the digital generation?<\/li>\r\n
- What are their views on families and society?<\/li>\r\n
- How do they expect and prepare for their future careers?<\/li>\r\n
- What do they do in their spare time for the purpose of entertainment?<\/li>\r\n
- What do they spend money for and what are their payment methods?<\/li>\r\n<\/ul>\r\n
Who is the digital generation in Vietnam? <\/strong><\/h2>\r\n
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<\/strong> Born and raised in the explosive era of the Internet, the 16-29 age group has different characteristics compared to previous generations. Cimigo<\/a> has labeled this age group of people as the digital generation in Vietnam. With the development trend of the internet and the utilities that come with it, they tend to be more familiar with mobile phones, smartphones and online interactive platforms. This young demographic can be broken down into 3 subgroups:<\/p>\r\n- \r\n
- Age group 25-29: Experienced Yahoo, multi-feature phones, online music sites, online games and the early days of social networking platforms.<\/li>\r\n
- Age group 20-24: Experienced using smartphones and surfing the internet via mobile devices, familiar with social networking applications.<\/li>\r\n
- Age group 16-19: Experienced the development of \u201cLivestream\u201d, of e-commerce, social commerce and non-cash payments when shopping.<\/li>\r\n<\/ul>\r\n
Vietnam digital generation <\/strong><\/h2>\r\n
The Vietnamese digital generation has grown up experiencing the rise of the internet and e-commerce activities. They are the leading generational group in maximising the conveniences that the internet and smartphones provide. As a generation, they are more globally aware and sensitive to social issues and their own desires for economic progress.\u00a0 \u00a0Understanding the Vietnamese digital generation can help businesses leverage their desires and resonate more strongly in communications.\u00a0 \u00a0The Vietnamese digital generation will be the driving force behind the rapid development of the Vietnamese economy and society in the decade ahead. Visit AskCimigo<\/a><\/strong> and interrogate the report with our AI assistant.<\/p>\r\n\r\n\r\n\r\n