Cimigo\u2019s teens consumer research in Vietnam<\/a> covered 15 to 19 year olds in both Hanoi and Ho Chi Minh City. Cimigo will show that whilst there\u2019s still a lot of feeling for some of the traditional elements of Tet (e.g. family gatherings and lucky money), teenagers in this demographic want greater independence and freedom.<\/p>\r\n\r\n\r\n\r\n <\/p>\r\n\r\n\r\n\r\n Estimated reading time 10 minutes<\/em><\/p>\r\n Without the pressure of school and studies and greater exposure to ever-increasing influences, teens are telling us that they want to experience more, see more and do more.<\/p>\r\n\r\n\r\n\r\n \u201cI like to receive lucky money so that I can buy things and hang out and gamble with friends.\u201d 16-year old, Ho Chi Minh City.<\/em><\/strong><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n Cimigo<\/a> teens consumer research in Vietnam affirms that the most popular aspect of Tet for 15 to 19 year olds in Vietnam is spending more time with family. In daily life, with parents working, siblings studying or doing other activities, family time can be limited. The lunar new year holiday, with family meals and gatherings, means a greater focus on \u2018together\u2019 time for everyone. Even teens who want independence and a sense of \u2018growing up\u2019 still cherish time spent with their family.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n \u201cThe party is simple but it\u2019s so warm.\u201d 15-year old Hanoi<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n\r\n Helping the family with Tet preparations, even though it can be hard work, gives teens a sense of pride in helping their parents. It\u2019s seen as part of the transition to adult life, with added responsibilities, expectations, etc and also gives teens a greater connection with their family along with a change of attitude in how they\u2019re perceived in the family group.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n \u201cWhen we clean the house all the family members have tasks. Parents take the first floor and we take the second floor.\u201d 19-year old, Hanoi.<\/em><\/strong><\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n There\u2019s a pay-off at Tet. Teens understand that they make a small sacrifice for their family in the days before Tet in order to get the reward of independence during the rest of the holiday. And more and more these days in Vietnam, it\u2019s this independence that teenagers look for in the Tet holidays.<\/p>\r\n\r\n\r\n\r\n With an ever-increasing range of influences, teens are using Tet to try fresh things, perhaps visit places for the first time or try new activities. There are less restrictions than in the past, and parents are more willing to let the older children (16+ year-olds) get out more.\u00a0 Cimigo <\/a>found that teenagers who\u2019ve spent many years growing up in cities enjoy visiting rural areas for new experiences, giving them a fresh outlook whilst enjoying a more simple life.<\/p>\r\n\r\n\r\n\r\n If they\u2019re able to travel then teens tell us they would like to travel long distances to really get a feel of being on holiday, of going somewhere different. So from Saigon, for example, young adults want to get to the beaches of Nha Trang or travel even further north to Qui Nhon and Danang.<\/p>\r\n Visit AskCimigo<\/a><\/strong> and interrogate the report with our AI assistant.<\/p>\r\n Teens relish the time with close family<\/h2>\r\n\r\n\r\n\r\n
Helping out gives teens a chance to demonstrate their maturity<\/h2>\r\n\r\n\r\n\r\n
Tet pay-off for teens in Vietnam<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n