{"id":11741,"date":"2020-08-13T13:33:28","date_gmt":"2020-08-13T06:33:28","guid":{"rendered":"https:\/\/www.cimigo.com\/?p=11741"},"modified":"2025-10-20T08:35:45","modified_gmt":"2025-10-20T01:35:45","slug":"vietnam-domestic-travel-habits","status":"publish","type":"post","link":"https:\/\/www.cimigo.com\/en\/trends\/vietnam-domestic-travel-habits\/","title":{"rendered":"Vietnam domestic travel habits"},"content":{"rendered":"

Vietnam travel habits for domestic tourism has taken on heightened importance in 2020.\u00a0 Cimigo<\/a> conducted Vietnam travel research to explore Vietnam travel habits in 2019 and then asked specific domestic tourism questions in June 2020.<\/p>\n

10 mins read<\/p>\n

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\"Vietnam<\/a><\/h2>\n

COVID-19 and Vietnam domestic tourism<\/h2>\n

Inbound tourists to Vietnam have fallen to near zero since March 2020 with national borders remaining closed to contain COVID-19. Domestic tourism was curtailed dramatically during March and quarter two with partial lockdowns and social distancing measures. School terms played catch up post lockdown and changed summer holidays from a May start to a mid-July start, schools continued right through June \u2013 the normal peak domestic tourism month.<\/p>\n

As the virus was successfully constrained, Vietnamese began to travel for summer breaks in mid-July, leading to domestic tourists to hit the central breach resort of Danang<\/a>, until July 27th<\/sup>, when a small cluster developed leading to a city-wide lockdown<\/a> and tourists scrambling to return home.\u00a0 A volatile time for the tourism industry in Vietnam with hotels, agents, airlines and hospitality having hopes of a domestic resurgence in travel prematurely dashed.<\/p>\n

Vietnam domestic tourism<\/h2>\n

According to Savill\u2019s<\/a> in the first half of 2020 hotel occupancy rates fell to 12% compared to 78% a year ago.\u00a0 Vietnam domestic tourism will rebound, initially conservatively and constrained.\u00a0 Much of the industry will need to better understand Vietnam travel habits and pivot to serve Vietnam domestic tourism. Trip design, priorities, destinations and the experiences sought vary significantly by segment.<\/p>\n

Naturally what a 55 year seeks from her summer holiday is very different to what a 32-year-old newlywed couple seek.\u00a0 \u00a0Travel agencies build packages around the needs of different segments very successfully. Destinations and hotel resorts need to build a far more razor-like focus on which Vietnamese domestic tourist segment they wish to serve.\u00a0 Defining which segment to target and how best to provide them with a delightful experience is critical for winning customers, as competition for the domestic traveller in Vietnam will only intensify.<\/p>\n

Vietnam travel research<\/h2>\n

The survey was conducted via personal face to face interviews with 520 people in Hanoi and HCMC. Quotas were set to represent the population with Vietnamese aged 18 to 70 from economic classes ABCD (which represents the top 55% of household wealth, the minimum level being a household income of 10,000,000 (USD430) per month). The initial interviews were conducted long before COVID-19, follow up interviews were conducted in June 2020 to look at emerging changes in travel plans.<\/p>\n

Visit AskCimigo<\/strong><\/a> and interrogate the report with our AI assistant.<\/p>\n

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