This is the Vietnam online shopping boom 2019 presentation given at Cimigo's Vietnam Consumer Trends 2019 seminar on April 19th, 2019. An article discussing the results can also be read here.
A more detailed report is available which highlights key behaviours and experience including;
Online shopping overview
What do people shop for online?
Transaction values for online shopping
Payment methods of online shopping
Online price comparisons
Top online shopping channels
Top online shopping app installations
Reputation of top shopping channels
Customer experience of top shopping channels
The online shopping booms in Vietnam report can be purchased here.