Navigating the traffic jams for grocery shopping can be a big deterrent for us all, but especially in Jakarta. Happy Fresh commits to delivering groceries at least one hour after the order and the payment can be done either by credit card or using Cash on Delivery (COD).
Consumers enter their location, choose a nearby supermarket (the available options are currently premium supermarkets and not mass market) and a personal shopper will collate their groceries. Consumers can double check on the price tag and freshness before confirming their delivery.
Whilst Cimigo expects the customer base is currently limited to the upper economic classes, Happy Fresh presents us with a view of the future consumer trends in Indonesia, Asia. We can expect over time that grocery shopping habits will infiltrate the middle class and have a significant impact on consumer shopper behaviour in Indonesia and how we at Cimigo conduct market research in Indonesia, Asia.
More hot consumer market research trends Indonesia Asia
Cimigo, a market research agency Indonesia, Asia presents the latest consumer trends in Indonesia Asia.