The transformation of Vietnam overthe last 10 years demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2017, impacting the purchase priorities of consumers in Vietnam.
1.High income households doubled, economy tripled.
2.Life stages are maturing. Household structures change, with less kids setting priorities.
3.New retail chasing share before profits.
4.Coffee, beer and fast service chains grow.
5.Health consciousness translates into action and spend.
6.Conspicuous consumption has always been mobile.
7.Keeping up with the Nguyen’s with consumer finance. Getting ahead with education.
8.Self expression is far easier and immediate.
9.Mobile drives internet penetration and habits. Fragmented opportunities as mobile, video and IP TV converge.
10.Experiences key to fulfilment.