Cimigo interviewed 300 men and women in HCMC and Hanoi aged 18 to 55 from ABCD households in Q1 2019. The report highlights key behaviours and experience including;
- Online shopping overview
- What do people shop for online?
- Transaction values for online shopping
- Payment methods of online shopping
- Online price comparisons
- Top online shopping channels
- Top online shopping app installations
- Reputation of top shopping channels
- Customer experience of top shopping channels
The Online shopping booms in Vietnam report
The report will keep you on the pulse of shopping habits online in Vietnam. The fee is VND 11,100,000 (US$480).