Moringa has long been recognised as superfood, packed with an abundance of nutrients. Moringa has traditionally consumed as a powerful nutrition source and has received numerous claims of health benefits in traditional remedies.. Traditional remedies account for 60% of all consumer healthcare spending in Vietnam according to Cimigo, market research companies Vietnam Asia, see market research reports Vietnam Consumer Healthcare Trends. The Vietnam consumer market has a very natural and strong predisposition to traditional remedies.
Mori markets the moringa (Chùm ngây) benefits in a range of healthy teas. Healthy beverage propositions abound today as consumers seek healthier lifestyles and increasing spurn artificial additives. There are not enough healthy brands to satisfy consumer desires as Cimigo, market research companies Vietnam Asia, demonstrated in market research reports Vietnamese Consumer Healthy Choices.
Mori delivers a sense of naturalness, simplicity and health in their product range.
Cimigo expect to see the proliferation of similar natural and healthy propositions. However we also expect to see consumer marketing budgets back this superfood (which is also harvested in Vietnam) as it moves from moringa based products into the realm of mass marketing. We expect moringa will increasing be used as an added ingredient to support existing mainstream consumer product propositions with a strong rational reason to believe.
For some indulgence with your tea, feel less guilty with a delicious Mori moringa cookie.
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