Platform strategy development
Significant changes had happened in their categories and the different category managers needed a different perspective to help them bring priorities together, towards a coherent strategic platform.
Analysing their information was a starting point for a series of strategy sessions that culminated in a workshop.These processes led by Cimigo allowed the team to surface key priorities and focus their planning efforts on addressing them. The workshop was effective in providing a collaborative venue for the category managers, allowing them to share best practices, as well as discussing issues across their areas of responsibility.
Priorities set were then built into the country’s business plan, allowing the team to build a coherent set of marketing strategies that addressed the most important opportunities and threats.